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Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement. | MORE »

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Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term. | MORE »

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In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed. | MORE »

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Tip Sheet: Find the Root Causes of Customer Service Issues

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity. | MORE »

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Tip Sheet: Find the Root Causes of Customer Service Issues

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity. | MORE »

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National Health Concerns Serve Up PR Risks and Opportunities

Communicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change. | MORE »

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Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy. | MORE »

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Charting the Industry: Ghost Town? Brands Advance on Google+

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear. | MORE »

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Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy. | MORE »

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Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence. | MORE »

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