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Think Through the Downsides Before Engaging on Twitter

While it’s virtually impossible to stop Internet trolls from taking shots at your brand, a series of recent Twitter fails should be cause for concern among communicators.

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Branded Content is Now Top Priority

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.

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How to…Strategize for Mobile Apps

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?

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Comings and Goings: PR People Moves for the Week of November 24, 2014

Here’s a look at new assignments for some notable names in the public relations profession for the week of November 24, 2014.

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Fresh Facebook Strategies Needed as the ‘Like Gate’ Dies

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers.

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Survey Finds Broad Use of Social Listening

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs.

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How to Reconfigure a (Bad) Press Release

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.

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Case Study: How Telecom Company Boosted Lines of Communication

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run.

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Six Questions in Search of Crisis Communications

While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier.

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Comings and Goings: PR People Moves for the Week of November 17, 2014

Here’s a look at new assignments for some notable names in the public relations profession for the week of November 17, 2014.

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