freed up premium content


avatar

How To Give a Presentation in 9 Words

A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person. | MORE »

Comments Off

avatar

The Fickle Consumer

Even the most popular brands are not immune to rapidly changing consumer tastes.  | MORE »

Comments Off

avatar

Social Media: Amid Flurry of New PR Channels, Old Rules Still Apply

The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far. | MORE »

Comments Off

avatar

PR Pros Need Better Strategies to Handle Crises

This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients. | MORE »

Comments Off

avatar

Creating a Different Message for the Workplace

National Hispanic Heritage Month, Black History Month and Asian-Pacific American Heritage Month should serve as a reminder for PR pros to push for more inclusion in the industry and ultimately create campaigns that reach and appeal to the entire market, as opposed to just the majority. | MORE »

Comments Off

avatar

Northwestern Mutual Goes to Bat for Childhood Cancer

Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases. | MORE »

Comments Off

avatar

Rate of Change

With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story. | MORE »

Comments Off

avatar

How To Brace for an Editorial Board Meeting

What makes an editorial board meeting a great opportunity also makes it an opportunity for a meltdown if you don’t prepare your spokespersons and/or C-suite executives appropriately. | MORE »

Comments Off

avatar

PR Can Help Engage the Supply Chain

PR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight. | MORE »

Comments Off

avatar

As Budget Season Begins, Pricing Models Attract Scrutiny

As PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar. | MORE »

Comments Off