The Week in PR
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Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.
In 2015, the world paid closer attention to significant social changes that transformed the global business landscape.
Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.
By now, we all are solidly settled into 2016 and fighting through the winter funk.
The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.
Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Social listening doesn’t cut it. Audience intelligence is replacing it.