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The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how?
PR execs go to a lot of trouble to create what they hope is engaging content. But if they fail to do as much as possible to make sure it’s found via search engines, what’s the point?
As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front.
As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream.
For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.
The financial performance of small and midsize PR agencies remains strong. Operating profit rose an average 17.3 percent in 2014, compared with 15.9 percent in 2013, according to an exclusive study conducted by Gould + Partners.