Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.
freed up premium content
Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
Social listening doesn’t cut it. Audience intelligence is replacing it.
Internal communications and employee engagement become hot topics whenever communicators talk shop.
No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.
We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.
What Tolstoy knew, and many others don’t, is that writing is hard.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Perhaps it might be appropriate to avoid making resolutions and vow to break some of them.
With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?