freed up premium content


avatar

Influencers Hiding in Plain Sight on LinkedIn Communications

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift. | MORE »

Comments Off

avatar

How to Prove Social Media’s Value to the C-Suite

As a C-suite executive and 20+ year marketing and public relations professional, I have found the most effective way to respond to the ‘Why is social media important?’ question actually is very simple. The key is to align your social media strategy and activities with business objectives that senior executives understand and value. | MORE »

Comments Off

avatar

How to Use Big Data Effectively

The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how? | MORE »

Comments Off

avatar

SEO, Digital Training Found Wanting, Survey Shows

PR execs go to a lot of trouble to create what they hope is engaging content. But if they fail to do as much as possible to make sure it’s found via search engines, what’s the point? | MORE »

Comments Off

avatar

Twitter: Millennials’ Choice for Digital Communications

Twitter clearly is the preferred platform for digital communications in the workplace, according to more than a dozen Millennial members of the PR and communications industry who gathered earlier this month as part of PR News’ inaugural Millennial Roundtable. | MORE »

Comments Off

avatar

Digital Pushes PR and Marketing Closer

As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front. | MORE »

Comments Off

avatar

Email Tips: Use Humor, Good Judgment

As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream. | MORE »

Comments Off

avatar

How to Manage Communications for a Merger

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there. | MORE »

Comments Off

avatar

4 Ways to Boost Your Social Platforms

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear. | MORE »

Comments Off

avatar

Small and Midsize Agencies Prospering

The financial performance of small and midsize PR agencies remains strong. Operating profit rose an average 17.3 percent in 2014, compared with 15.9 percent in 2013, according to an exclusive study conducted by Gould + Partners.  | MORE »

Comments Off