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Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.
Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.
Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.
Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.
PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.