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Some Dashboard Tips You Can Apply Now (and a Pitch for Live Events)

April 4th, 2016 by

Dashboards must start with your company’s communications and business goals, along with objectives that you know are measurable. You also need to know your audiences and tailor your dashboard to their needs. With all that knowledge in hand, you then pick metrics. If the dashboard is intended for senior leadership, your metrics should be based on what the C-suite’s inhabitants want to see tracked.


Like Brands Governments Test Content, Frequency, Fun on Social

April 4th, 2016 by

Governments and world leaders are increasing their presence on social media. And like brands, some are committed to it, while others use a Facebook page as a placeholder, posting mundane announcements or no content at all. Indeed many of the trends brands have observed on social are apparent with the social accounts of world governments and leaders.


What Google’s AdWords Redesign Means for Savvy PR Professionals and Brand Marketers

April 4th, 2016 by

It was big news Monday when Google unveiled a redesign for AdWords to select users of its cash cow product. The product of years of observing reportedly hundreds of global clients using AdWords, this first redesign in forever is expected to make it easier for users to track the words they’ve bought. Deploying Google’s Material Design strategy, users will find a series of graphs called Overviews replacing pages of data about specific words.


How to Align Business Goals With KPIs and Impress the C-Suite

March 28th, 2016 by

With the plethora of tools available and an abundance of social metrics crying out for attention, what are the best metrics to measure?


Tips and Tactics for Communicators When the CEO Is at the Center of a Controversy

March 28th, 2016 by

It’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.

Tips to Create Instagram Contests That Will Raise Brand Awareness

March 28th, 2016 by

As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.

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PR News/Nasdaq Survey: Nearly Half of Organizations Shun Crisis Preparation

March 28th, 2016 by

Nearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.

Six PR Storytelling Rules We Should Pick Up From Classic Movies

March 28th, 2016 by

In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it?

The Week in PR

March 28th, 2016 by

Communications, Rep and ROI: Communicators will be interested in an addendum to Reputation Institute’s Global RepTrak 100, its annual list of the top 100 companies based on reputation.


Tips and Tactics to Help PR Communicate More Effectively With CEOs and the C-Suite

March 21st, 2016 by

Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.