One of the best-known PR lessons for brands is that it’s a good idea to have a crisis plan in place since no organization is immune to a crisis situation, as PR pros have argued repeatedly in these pages. But what can and should brands do when they find themselves in the crosshairs of someone else’s crisis or in a crisis not directly related to them?
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With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.
Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.
Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?
PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.
The most successful crisis response plans deliver all the best attributes of an involuntary reflex.
Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.
There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.