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Listen to Your Team and be Listened to

If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you. | MORE »

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Using Visuals in Content/Strategic Marketing

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences. | MORE »

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How to Make Your Quotes, Well, More Quotable

For news releases and other public relations materials, maybe the goal isn’t for your CEO’s quotes to end up in Bartlett’s but to make some of the clips in tomorrow’s news roundup. | MORE »

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Telecoms Use Promos to Grow Social, Biz

Telecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee. | MORE »

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Serving Up Content for a Snackable World

The death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success. | MORE »

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How I Got Here: Better, On Time, Paranoid

In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better. | MORE »

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6 Ways to Help Manage a Heavy Load

Is your to-do list spiraling out of control? Try these six suggestions to tame the beast. | MORE »

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The Week in PR: April 6, 2015

PR News’ weekly look at the stories that are shaping the world of professional communications. | MORE »

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Lessons Learned from the Kraft Heinz Press Release

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. | MORE »

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When the Conversation Gets Derailed

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly. | MORE »

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