We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.
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CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
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As we know, the PR landscape continues to evolve, which leads us to constantly reevaluate how we work and even change how we define public relations.
Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.