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Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.
To start planning for 2016, a good first step is to use “calendar” as a verb
It was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak.
Transparent Burrito: Kudos to Denver-based Chipotle Inc., specifically its communications director Chris Arnold.
In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.
PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
We asked four PR pros with extensive writing backgrounds to provide tips and tactics.