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Social Media or Bust

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

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10 Tips for Strengthening Internal Communications

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.

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Comings and Goings: PR People Moves for the Week of December 22, 2014

Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014.

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Case Study: Campaign Debunks Misperceptions about Public Housing

HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.

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What Happens When All Trust Is Lost

While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.

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A New Lead

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

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Media Matters

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.

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Avoiding the PR Trap

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.

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Integrity Critical in Owned Media Era

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

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Content Marketing Grapples With Growing Pains

The growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut.

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