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47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers

January 18th, 2016 by

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.

Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

January 18th, 2016 by

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.

How to Prepare Your Brand for Inescapable Global Transformations

January 18th, 2016 by

In 2015, the world paid closer attention to significant social changes that transformed the global business landscape.

How to Use White Papers as Marketing and Promotional Tools

January 18th, 2016 by

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.

4 Ways to Start Your Year in PR Strong and Finish It Even Stronger

January 18th, 2016 by

By now, we all are solidly settled into 2016 and fighting through the winter funk.

The Week in PR

January 18th, 2016 by

The Week in PR

Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons

January 11th, 2016 by

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.

Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

January 11th, 2016 by

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

Five Ways Social Listening Will Become Audience Intelligence in ’16

January 11th, 2016 by

Social listening doesn’t cut it. Audience intelligence is replacing it.

Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

January 11th, 2016 by

Internal communications and employee engagement become hot topics whenever communicators talk shop.