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CORRECTS TO PARIS-BOUND TRAIN - President Barack Obama poses for a photograph with Oregon National Guardsman, from left, Alek Skarlatos Air Force Airman 1st Class Spencer Stone, and Anthony Sadler, in the Oval Office of the White House in Washington, Thursday, Sept. 17, 2015, to honor them for heroically subduing a gunman on a Paris-bound passenger train last month. (AP Photo/Andrew Harnik)

How to Manage the Media Heat in a Red-Hot Story: PR Lessons From the French Train Heroics

May 2nd, 2016 by

People who want to resolve issues, those are who you want in a crisis.

The Week in PR

April 25th, 2016 by

The Week in PR

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PR Tactics From a Former Reporter: How to Prepare for a Media Interview

April 25th, 2016 by

As a local and network news reporter, I conducted thousands of interviews over nearly two decades. Yet it was only after I made the leap into strategic and crisis communications that I fully appreciated the complex dynamic at play.

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Instagram’s Multigenerational Appeal Offers Brands Wide Targeting Choices

April 25th, 2016 by

With attention spans diminishing and the appeal of video and images rising, it seems like the present moment is perfectly suited to Instagram’s quick-hit, low-verbiage, less-is-more characteristics.

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8 Time-Tested Crisis Communications Tips You Can Adopt for Your Brand

April 25th, 2016 by

In potential crisis situations, UNOS invokes a crisis communications plan and involves UNOS executive staff members and elected officers.

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7 Steps of SEO: A Step-by-Step Guide to Search Engine-Friendly Content

April 25th, 2016 by

Since PR professionals often are charged with developing effective online content, this article details six steps for creating search engine-friendly content.

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How Speakers Can Capture an Audience Fast and Craft an Unforgettable Ending

April 18th, 2016 by

In my experience, it’s often helpful to save writing the opening of the speech for later in the process, rather than trying to start with some engaging anecdote or shocking fact and then trying to build your speech around your opening.

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How Arby’s Found Its Voice Under Pharrell’s Hat

April 18th, 2016 by

At the end of 2015, Arby’s same-store sales increased 8.1%, outpacing a comparable set of Quick-service restaurants (QSR) by an estimated 5.5% during the same period. While it might seem that this happened overnight, several elements were in place that helped prompt the brand find its voice.

How PR Pros Can Shape a Brand’s Culture to Avert Looming Crises

April 18th, 2016 by

Every day, another organization finds its way into the headlines embroiled in a once-preventable crisis that threatens its reputation, financial health, even its very survival. In this age of instant global communication, no organization is immune. Entire companies and their stakeholders can suffer from the consequences of poor decisions made by people at every level of the organization. Often, powerful cultural influences in an organization disguise the warning signs that can identify smoldering issues that spell disaster.

The Week in PR

April 18th, 2016 by

The Week in PR