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Trust But Verify: Ensuring Strong Partnerships

Having a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.

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Speak Up

In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.

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Turn the Page

It’s one of the rich ironies of the digital age: Print media are shrinking, thinned out by the ongoing shift to online media channels. At the same time, PR and marketing agencies are starting to adopt many of the tenets that have fueled print media products for decades

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Melding Social Media With Crisis Management

A quartet of communicators chime on how social media is altering crisis management.

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A ‘Firm and Fast’ Rule

“The biggest risk I took in my career is also the first risk I took in my PR career: starting MWW. Prior to that, I had never worked at a PR agency. In fact, I had never stepped foot into one.”

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A New (and More Cohesive) Identity

Lisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.

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Adopting the ‘Public Relations as Publisher’ Model

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.

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Media Management: Navy Pier PR a Lifesaver After Media Snafu

A major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.

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Formulate Your Crisis Communications Plan Now

PR pros can no longer assume their company or organization is immune to trauma. As a crisis communicator, when something horrible happen are you prepared for an immediate response? Do you have a recovery plan for your brand? A crisis plan that you test, and update annually?

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Facebook At Work Could Turn into a Powerful PR Tool

You’ve likely heard of the debut earlier this month of Facebook At Work (FB@Work), a new player in the expanding field of enterprise social networks (ESNs). Essentially Facebook for brands, companies and organizations, the tool’s most important impact for PR pros could be that it will spark new ideas about enhancing internal communications and employee relations.

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