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Reputation Alert: Your Stakeholders Have Long Memories Post-Crisis

When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered. | MORE »

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6 Tips to Help Build Execs’ Credibility Through Bylined Articles

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan. | MORE »

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Retailers’ Social Actions on Instagram Up 48% Compared to Last Year

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News. | MORE »

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Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016

To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”  | MORE »

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A 6-Step Pre-Holidays PR Checkup to Bring the Year to a Successful Close

As the end of the year closes in, it also may be a good time to take a look at our professional objectives. | MORE »

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The Week in PR

People Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.  | MORE »

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7 Tech Trends Chief Communications Officers Should Track in 2016

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession. | MORE »

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How to Use Measurement to Assess What Worked in ’15 and Plan for ’16

Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public. | MORE »

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From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

In preparation for a successful 2016, here are some tips PR professionals may want to consider. | MORE »

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Integration, Mobile, Content Ahead in 2016

What are PR leaders thinking about as we head toward 2016? | MORE »

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