freed up premium content


avatar

How Build Trust Across Different Cultures

Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences. | MORE »

Comments Off

avatar

Unify Paid, Earned, Owned Initiatives

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O. | MORE »

Comments Off

avatar

When it Comes to Spending on Social, Facebook Dominates

Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%). | MORE »

Comments Off

avatar

Forging the Power of Public Relations and Design

What is the headline we want to see in tomorrow’s media? Who are our most important audiences and where will we reach most of them at the right time to radiate our story through the right channels? | MORE »

Comments Off

avatar

Case Study: Wielding Opinion Research to Combat Childhood Hunger

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools. | MORE »

Comments Off

avatar

Making Sure Flat is Not the New Up

Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates. | MORE »

Comments Off

avatar

How Create a Cascade of ‘Multiple Media’

As PR Newswire prepares to celebrate its 60th anniversary, I’ve been focused on trends in content spanning six decades. So what’s changed in the last 60 years? How about in the last three years? | MORE »

Comments Off

avatar

Using Direct-to-Audience Digital PR

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.” | MORE »

Comments Off

avatar

PR’s Role in the High-Risk Process of Renaming a Brand

There are myriad reasons for organizations to change their names, including a pending merger; a lawsuit from a company with a similar name or (in many cases) the original name limits the company in the marketplace. | MORE »

2 Comments

avatar

Finding Common Ground Between PR and Sales

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior. | MORE »

Comments Off