freed up premium content


avatar

Visual, Mobile Issues Confront Communicators in 2015

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

 | MORE »

Comments Off

avatar

PR Opportunities Abound in China

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.

 | MORE »

1 Comment

avatar

Less Is Not More

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

 | MORE »

Comments Off

avatar

Carry a Big (Yard)stick

Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.

 | MORE »

Comments Off

avatar

First Thought, Best Thought

“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.”

 | MORE »

Comments Off

avatar

Boosting Agency-Client Relationships

Responsible client management means maintaining an uncompromised view of what your client thinks about the service you’re performing. It seems obvious that identifying issues before they fester and explode makes a lot more sense than blindly assuming everything is copacetic.

 | MORE »

Comments Off

avatar

Beyond 140 Characters: Tips for Long-Form Writing

If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.

 | MORE »

Comments Off

avatar

Two New Arrows for Your Public Relations Quiver

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

 | MORE »

Comments Off

avatar

PR Reacts as Sony Pictures Reels from Fast-Moving Crisis

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.

 | MORE »

Comments Off

avatar

Tap Into a Different Creative Mindset

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.

 | MORE »

Comments Off