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Teaching Execs How to Channel Hop

When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues. | MORE »

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Picture This: Retailers Flock to Instagram

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.  | MORE »

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Keys to Content Success: People, Processes, Data

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data. | MORE »

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Using Inventive Messages to Inspire Young People

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors. | MORE »

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The Week in PR: March 30, 2015

McDonald’s seeks ‘Moments of Joy as sales’ slump. | MORE »

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Bring New Disciplines Into the PR Fold

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration. | MORE »

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The Week in PR—March 23, 2015

Starbucks’ “Race Together” brouhaha, IBM’s new cloud-based data analysis service that mines Twitter data and how to dine like you’re in ‘Mad Men.’ | MORE »

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Brand Changes Mean Having New Conversations

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros. | MORE »

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Fixing Reputation All in the Recovery

Two major international brands—Dolce & Gabbana and Lenovo—screwed up big time in the last month. How each handled its crisis is a classic lesson in ‘how to’ and ‘how not to’ communicate after a misstep. | MORE »

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The Psychology of Influencer Marketing

Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people. | MORE »

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