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Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.
There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.
When an organization’s response (or lack thereof) only helps to prolong a crisis.
To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.