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To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).
In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process.
The art of networking is just as important inside a company as outside of it.
As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets.
At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view.
Networking is not a frenzied process that results in a pile of business cards. It’s about using shared interests to develop and maintain mutually beneficial relationships.
C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership.
The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.