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How PR Sweetened the Tale of City’s Sewer Project

January 30th, 2017 by

Not every campaign you undertake will deal with a glamorous subject. Still, as this case study about a sewer project shows, you can use the same kind of PR tactics that are deployed for sexier topics.

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Wells Fargo Doing Well Pushing Good Stories, Yet Overall Theme Lacking As It Counters Crisis

January 30th, 2017 by

Have the efforts of Wells Fargo’s PR, communications and marketing teams shifted the conversation about the brand away from the bogus credit card scandal of early September? We asked TrendKite to crunch the numbers.

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Report Card: How 9 Brands Handled Being in Trump’s Crosshairs on Twitter

January 23rd, 2017 by

Although Twitter has been around for a decade, never in its history have 140 characters had the power and influence they’ve enjoyed since Nov. 9. Sure, when the Pope began tweeting, it made headlines but it didn’t move markets the way @realdonaldtrump has in the last few months. One outlet estimated that one 140-character screed about Lockheed Martin cost the company $28 million per character.

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Social Shake-Up Advisors See Facebook Live Dominating in 2017, Urge Authenticity in Videos

January 23rd, 2017 by

We gathered select members of PR News’ Social Shake-Up Conference board of advisors for a roundtable on social trends for PR News’ premium PR News Pro (and offered to you for free). We also asked about best practices for social storytelling, how to spend little and get a lot from social and how to surmount obstacles to social media in regulated industries, all topics related to sessions on the agenda for the Shake-Up (May 22-24 in Atlanta, socialshakeupshow.com).

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Data, Fake News, Mobility, Recruitment & Retention Top of Mind for PR Pros in 2017

January 9th, 2017 by

At the end and start of the year we ask communications pros to prognosticate about the coming 12 months. In our last edition of 2016 we heard predictions from communicators about data security, authenticity and brand ambassadors. For this first edition of 2017 we offer part II of our predictions series. Happy New Year.

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PR News Pro/Nasdaq Survey: Influencers Abound, But Brands Still Need Help Managing Them

January 9th, 2017 by

The tactic of using influencers to deliver messages that will drive consumer action has matured to the point that it’s become an accepted practice in most of the marketplace. Yet finding and working with influencers is far more complex than it appears at first glance. A Nasdaq Corporate Solutions/PR News Pro survey underlines these points.

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How Healthcare Communicators Can Provide Value in a Value-Based Sector

January 9th, 2017 by

At a time when American policymakers are looking closely at healthcare costs and questioning the future structure of the Affordable Care Act, their checkbooks remain open to new health/tech ideas that reduce cost, improve institutional efficiency and patient care. Healthcare communicators need to understand the business of healthcare now more than ever.

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4 Tactics Communicators Can Use in 2017 to Counter Fake News

January 9th, 2017 by

Fake news headlines fooled American adults about 75% of the time in 2016, according to a survey by BuzzFeed News. Google and Facebook were faced with acknowledging what was termed a fake news epidemic and sought to enhance controls to mitigate future occurrences.

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Let Young Hires Teach You About Social, You’ll Learn and They’ll Grow

December 12th, 2016 by

With any new job comes the chance to learn from more senior team members, but also comes the chance to teach a senior team member. Understand that when I use the word “teach,” it doesn’t mean that the new hire is coming into the position with more knowledge than you. What it means is that the new hire is arriving with potentially different knowledge than you already have.

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Traditional Media Measurement Will Exit by 2018, and 6 More Predictions

December 12th, 2016 by

The term PR may be obsolete by the end of 2017. The concept of PR meaning ”building relationships with one’s publics” remains valid. But the common vernacular meaning of PR as being mostly about media relations is rapidly going the way of the landline and the floppy disk. Look at titles today. My database used to be filled with titles like “PR manager.” Now it includes one or more of the following words in an astonishing variety of combinations: social, digital, content marketing, PESO, public relations, public affairs, communications, advertising, marketing, development, events, etc.