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In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better.
Is your to-do list spiraling out of control? Try these six suggestions to tame the beast.
PR News’ weekly look at the stories that are shaping the world of professional communications.
The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.
When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.
Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.