“What your body says is as important as what your mouth says.”
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For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.
We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.
This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.
With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.
Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.
Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?
PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.