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What Google’s AdWords Redesign Means for Savvy PR Professionals and Brand Marketers

April 4th, 2016 by

It was big news Monday when Google unveiled a redesign for AdWords to select users of its cash cow product. The product of years of observing reportedly hundreds of global clients using AdWords, this first redesign in forever is expected to make it easier for users to track the words they’ve bought. Deploying Google’s Material Design strategy, users will find a series of graphs called Overviews replacing pages of data about specific words.

The Week in PR

April 4th, 2016 by

The Week in PR

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How to Make Your Broadcast Media Pitch the Gold Nugget Amid the Dross

April 4th, 2016 by

There’s good and bad news concerning getting coverage for your brand or organization on television and radio. The good news is that with today’s 24-hour news cycle, the talk radio and cable news media have a voracious appetite for news sources. They constantly need new angles on breaking news, as well as fresh faces to help put that breaking news into context.

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Five Tips to Transform Brand Communications Into Storytelling

April 4th, 2016 by

Journalists are busier than ever, consumers are savvier today than they were yesterday and the flow of information is massive and neverending. In other words, the heat is on for PR practitioners everywhere. These days, an interesting narrative is non-negotiable, and sharing it across multiple media is standard operating procedure. After all, giving your audience what they want, when they want it and how they want it is tantamount to keeping them engaged with your brand.

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How to Align Business Goals With KPIs and Impress the C-Suite

March 28th, 2016 by

With the plethora of tools available and an abundance of social metrics crying out for attention, what are the best metrics to measure?

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Tips and Tactics for Communicators When the CEO Is at the Center of a Controversy

March 28th, 2016 by

It’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.

Tips to Create Instagram Contests That Will Raise Brand Awareness

March 28th, 2016 by

As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.

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PR News/Nasdaq Survey: Nearly Half of Organizations Shun Crisis Preparation

March 28th, 2016 by

Nearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.

Six PR Storytelling Rules We Should Pick Up From Classic Movies

March 28th, 2016 by

In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it?

The Week in PR

March 28th, 2016 by

Communications, Rep and ROI: Communicators will be interested in an addendum to Reputation Institute’s Global RepTrak 100, its annual list of the top 100 companies based on reputation.