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Measure for Measure: Tracking Social Media ROI

No longer at the margins of communications, social media has moved to the epicenter of PR and marketing. The rub for PR managers is how to monetize their social platforms and convince C-level managers that Facebook, Twitter et al. can add to the company’s top and bottom lines. | MORE »

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When You’re Always On, You’re Off the Mark

If our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus. | MORE »

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Map Out Your Messaging Strategies in a Changing Culture

Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
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The 8 Essentials of ‘Brand Security’

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
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PR Effort Looks to Put a Stop to Texting While Driving

Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving. | MORE »

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Delivering a Killer Presentation, By the Numbers

Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.  | MORE »

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Tracking Twitter

The number of unique users who are engaged with the microblogging service continues to grow, giving brands and organizations more and more opportunities to drive the conversation. | MORE »

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Case Study: CITGO Kindle Program Helps Kids Turn the Page

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs). | MORE »

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Sharing Your Content Through Syndication

It’s not just what you say but how far the reach that counts in today’s world of brand journalism. | MORE »

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Communicators Begin to Wed Social Media to E-commerce

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.  | MORE »

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