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How to Enhance PR Via Long-Term Planning

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.  | MORE »

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Live Wires

If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels. | MORE »

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Case Study: Food Network Magazine Cooks Up Tasty Brand Extension

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia. | MORE »

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PR Lessons for Dealing With a Protracted Crisis

When people are trying to sully your brand’s reputation without merit, keep a laser-like focus on the organization’s mission and vision. | MORE »

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When Companies Make Layoffs, PR Needs to Set the Tone

There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs. | MORE »

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Wrestling With Corporate Storytelling

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators. | MORE »

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How to Boost Budget for PR Measurement

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios. | MORE »

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Banking on Social Media

While their communications are highly regulated financial services companies show a growing penchant for social media channels, with engagement up 76% across all platforms since January.
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Case Study: Real Estate Company Homes in on Paid-Earned Model

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings. | MORE »

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Talent Triage: Finding and Training Tomorrow’s CCOs

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers. | MORE »

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