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Pitching with Video: How to Shoot and Other Tips

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content. | MORE »

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Sustainability Reports as Content Farms

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message. | MORE »

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Key Questions for New Business

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations. | MORE »

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The Week in PR, June 1- June 8

The revenge of old media, the popularity of PR and IHOP’s new dish.  | MORE »

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Peel the Layers of KPIs for Better Social Insights

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors? | MORE »

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Unexpected Questions: A Guide to Quick Responses to Print, TV & Online Reporters

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media. | MORE »

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Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing. | MORE »

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Storytelling Can Humanize Executives

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task. | MORE »

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Language Supply Chains, Networking Keys to Leveraging ‘Owned Media’

The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice. | MORE »

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Video, Coding, Web and Data Skills Critical for Advancement in PR, But Training Is Lagging

Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable. | MORE »

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