With White House aspirants and professional footballers live streaming, what are the best ways for brand communicators to take advantage of these live streaming tools? We asked communicators for insight about content strategy and content creation, selling these live (read “unpredictable”) tools to the C-suite, measuring effectiveness and working with influencers.
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Integration of communications and marketing is more than just a good thing to do, it’s critical to success in the digital age, a new report from The Conference Board says. The report is being sent to Conference Board members later this week. It was provided by The Conference Board exclusively to PR News Pro.
Life is live, but so much of what we watch on screens is taped. For brands wanting to control their messages, avoiding in-the-moment tools would seem to make sense. Still, for brands there’s much to be gained by using Snapchat. With many brands getting started on Snapchat, and plenty timidly staying away, we asked Sarah Maloy, director of social media and external video at Fuse Media LLC, parent of national television network Fuse TV, to tell us of Snapchat traps to avoid.
Whether you are managing and growing a team in-house, looking to build better relationships with colleagues and senior executives or establishing the best way to work with consultants or clients, creating a PR team structure that produces results and meets demands is critical to success. PR pros must create a thoughtful plan, identify individual strengths, recognize weak spots and address change and challenges head on—all while creating compelling campaigns that produce results. Here’s a case study looking at how a rapidly expanding nonprofit used PR agency principles to organize itself.
You saw the headlines Sept. 8 and 9 discussing the record payment of $185 million Wells Fargo made to regulators. The basic details surrounding the reason for this fine also are well known: Some 5,300 bank employees allegedly created an estimated 2 million bogus bank and credit card accounts. Some were started with fake names. Others used identities and funds of unsuspecting Wells Fargo customers. The 5,300 employees were fired during the past five years, the bank said. How can the bank rebound from this hit to its reputation? We asked a specialist in crisis PR and one in reputation management. Both stressed honesty, transparency and accountability.
With 8 billion average daily video views on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube ever second, the path ahead for brand communicators seems clear: commit to video. But with that much video in the social ecosystem, how can you compete, especially when videos taken during a Beyoncé concert September 10 showing a pre-arranged marriage proposal for her dance captain receive more than 5 million views? We asked PR pros with video expertise and restricted the conversation to brand video on Facebook and YouTube.
In Mary Meeker’s Internet Trends report (2014), it was estimated that 1.8 billion photos were shared on select social channels daily. In her latest report, for 2016, Meeker estimates the figure for 2015 to be 3.25 billion photos daily. There are a bit more than 7 billion people on Earth. Think about how often every person on Earth, even those without internet access, would have to upload and share a photo each week to reach that figure. So the longtime practice of image analytics in traditional media has become a hot new topic in social media, and listening tools are starting to add image recognition to their capabilities.
We conclude our 2-part series about how PR and communications are taught in colleges and universities.
There was plenty of agreement between what our PR and communications pros told us and what the quartet of academics we interviewed said. Writing—specifically, writing for PR vehicles that is clear, concise, creative and persuasive—was among the skills both the pros and academics emphasized. Several of the academics said students lack familiarity with PR writing, which, they said, is different from writing term papers. Our academics said this is an area they stress extensively with students.
A weekly look at the latest trends in PR and communications with a key leader in the industry. This week we speak with Karen Moore, an advocacy PR specialist, who points to data-driven communications and social media as trends in advocacy PR.
To get readers in the right frame of mind for the start of the school term this two-part series begins by asking a bevy of veteran in-house and agency communicators to discuss the latest trends in the field and how they are being taught (or not) at colleges and graduate schools. Their responses are included in this week’s edition. In our next edition, we’ll present the academics’ responses to similar questions.