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Email Tips: Use Humor, Good Judgment

As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream. | MORE »

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Small and Midsize Agencies Prospering

The financial performance of small and midsize PR agencies remains strong. Operating profit rose an average 17.3 percent in 2014, compared with 15.9 percent in 2013, according to an exclusive study conducted by Gould + Partners.  | MORE »

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PR Tactics Can Boost Internal Communications

Internal communications is one of the most nettlesome aspects of PR. It’s tough making sure everyone in-house is receiving the message. There are things that can bolster internal relations, and they closely resemble what you do for external campaigns. | MORE »

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Key Ingredients in PR for New Restaurants

Have you ever tried publicizing a new restaurant in a food-crazy city? In late 2014, Good Stuff Eatery approached Chicago-based PR agency Henson Consulting (HC) to tout the opening of its newest location in Chicago and maximize media opportunities for celebrity chef Spike Mendelsohn and his family. | MORE »

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The Week in PR, May 11 – May 18

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?  | MORE »

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How to Manage Communications for a Merger

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there. | MORE »

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4 Ways to Boost Your Social Platforms

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear. | MORE »

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Did Silos, Groupthink Ignite Bud Light Debacle?

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process. | MORE »

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Sharp Contrasts in Response to Crises

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month. | MORE »

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Is Your Content Ready for Prime Time?

If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight. | MORE »

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