With 8 billion average daily video views on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube ever second, the path ahead for brand communicators seems clear: commit to video. But with that much video in the social ecosystem, how can you compete, especially when videos taken during a Beyoncé concert September 10 showing a pre-arranged marriage proposal for her dance captain receive more than 5 million views? We asked PR pros with video expertise and restricted the conversation to brand video on Facebook and YouTube.
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In Mary Meeker’s Internet Trends report (2014), it was estimated that 1.8 billion photos were shared on select social channels daily. In her latest report, for 2016, Meeker estimates the figure for 2015 to be 3.25 billion photos daily. There are a bit more than 7 billion people on Earth. Think about how often every person on Earth, even those without internet access, would have to upload and share a photo each week to reach that figure. So the longtime practice of image analytics in traditional media has become a hot new topic in social media, and listening tools are starting to add image recognition to their capabilities.
We conclude our 2-part series about how PR and communications are taught in colleges and universities.
There was plenty of agreement between what our PR and communications pros told us and what the quartet of academics we interviewed said. Writing—specifically, writing for PR vehicles that is clear, concise, creative and persuasive—was among the skills both the pros and academics emphasized. Several of the academics said students lack familiarity with PR writing, which, they said, is different from writing term papers. Our academics said this is an area they stress extensively with students.
A weekly look at the latest trends in PR and communications with a key leader in the industry. This week we speak with Karen Moore, an advocacy PR specialist, who points to data-driven communications and social media as trends in advocacy PR.
To get readers in the right frame of mind for the start of the school term this two-part series begins by asking a bevy of veteran in-house and agency communicators to discuss the latest trends in the field and how they are being taught (or not) at colleges and graduate schools. Their responses are included in this week’s edition. In our next edition, we’ll present the academics’ responses to similar questions.
The most important thing to realize about working with agencies is that it’s about much more than merely delegating work. One of the keys to working with an agency is to think about it as building a team outside your organization to help achieve your communication and business goals.
For those of you considering selling your firm or acquiring one, it’s important to know that valuing PR agencies is an inexact science and a complex process. It takes financial expertise, knowledge of the M&A marketplace and an understanding of how buyers create offers/term sheets. Below are several things you need to consider as you begin the valuation process.
As PR and communications practitioners we often emphasize communications skills, including writing, when hiring junior staffers. Communications competency obviously is critical, but how much thought do we give to other business skills? A new survey for PR News exploring some of these questions suggests skills in addition to communications for young PR pros to hone.
We asked TrendKite, a Texas-based media tracker, to run an analysis of media and social mentions, key messages and headlines to see if Chipotle’s plan to change the conversation worked. The data, generated exclusively for PR News Pro, could also determine how long a crisis can linger in the media. The stock market, however, has a quick way to calculate this: Chipotle shares are down nearly 50% during the past year.
Snapchat is a great way to reach audiences in a consumable fashion. But if you’re just going to regurgitate the same content you use on television and other media platforms you’re going to struggle.