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The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.
When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company.
It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values and make it a more integral part of communications.
PR News covers all the social media bases with our Social Media Icon Awards. This year’s awards luncheon will take place at the Grand Hyatt in New York, on June 2.
Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.
In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk.