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Target, NYT Offer Contrasts in Crises

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis. | MORE »

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Survey: Mixed Bag on Pitching Via Social Media Channels

As the tectonic plates of PR continue to shift, there’s a growing onus on communicators to align their social platforms with their company’s overall financial goals. | MORE »

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Case Study: Trademark Cookies Sweeten Appeal for Hotel Chain

When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company. | MORE »

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Carrying the Conversation

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady. | MORE »

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Ethics as Part of the PR Decision-Making Process

It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values and make it a more integral part of communications. | MORE »

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Social Media Icon Awards Finalists Announced

PR News covers all the social media bases with our Social Media Icon Awards. This year’s awards luncheon will take place at the Grand Hyatt in New York, on June 2. | MORE »

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PR’s Stake in the Evolution of the Internet

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies. | MORE »

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Rebranding Effort Yields ‘Money School’ Initiatives

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk. | MORE »

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Decoding the Millennials

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.
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Make Sure Your Stories Get Found

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.  | MORE »

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