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Cutting Through the Clutter with Clever, Campy Videos

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
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10 Holiday Gift Ideas for PR Pros

The holidays are upon us. But face it: For many of us, holiday shopping has just begun. | MORE »

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Week in PR

As we reported last week in these pages, Chipotle’s top financial man, CFO Jack Hartung, said that its proposed industry-leading food safety program likely would result in the burrito maker having to raise prices | MORE »

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Chipotle & Theranos Differ on Crisis Management, Results Similar Though

If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very | MORE »

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Most Important PR Lesson of 2015? Endless Learning = Survival & Success

As we know, the PR landscape continues to evolve, which leads us to constantly reevaluate how we work and even change how we define public relations.  | MORE »

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Instagram Topped Facebook in U.S. Brands’ Social Actions in 2015

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions. | MORE »

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6 Gifts PR Pros Should Give to Themselves as the Year Winds Down

Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips. | MORE »

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4 Insider Views of the Forces That Will Change Public Relations in 2016

One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.  | MORE »

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How the Gig Economy Will Affect Your PR Team in ’16

Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning. | MORE »

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3 Tips for B2B Communicators to Build Stronger Customer Relationships

Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators. | MORE »

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