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Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.  | MORE »

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Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.  | MORE »

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Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse? | MORE »

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5 Ways For PR Pros to Gauge Social Media ROI

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question. | MORE »

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Great Content and Consistency Are Critical to Melding Social Channels

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand. | MORE »

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How To Be Culturally Ready for Social

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them. | MORE »

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How to Implement a Newsroom Mentality

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.  | MORE »

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A Reeling JCPenney Looks to PR Team to Craft New Brand Message

For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.  | MORE »

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Retooling Social Media Metrics To Provide Real, Actionable Insights

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions. | MORE »

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Tackle Touchy Subjects Via Education

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first. | MORE »

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