freed up premium content
Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In Issues
The vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.
Eric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the
Companies have always been good at leveraging and monetizing the moment of transaction. The only problem is that “the sale” represents less than 1% of the time we spend online in our entire lives. Roughly
It wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation.
Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued
Treating PR Like a Business: It’s the Primary Way to Land More Business Unit Maximum Character Count 65
Midsummer is the perfect time for public relations and communications-agency owners and leaders to evaluate their companies’ achievements over the past six months. Many will review work product, staff performance, and new business wins, as well as client results and satisfaction.
There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.