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Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
SELF Launches ‘Workout in the Park’ Game to Make a Brand New Splash in the (Growing) Social Gaming Space
Being the first magazine to market with a social game was a daunting task.
PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.
The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.
Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us
Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.
Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher Level
The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
Consumers Will Pay a Premium For a Brand “Experience”; Bucking a Trend, Gen-Yers Focus More On Their Savings
Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.
Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.