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Media Matters

January 19th, 2015 by

PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight.

Inserting ‘Behavior Design’ into Your PR Effort

January 19th, 2015 by

As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.

Taking a Stand: Communicating with Difficult CEOs By the Numbers

January 12th, 2015 by

To prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another.

How to Transform Press Releases

January 12th, 2015 by

A press release should be designed as a news story worthy of publication in a newspaper. This might sound humorous as you consider the hundreds of press releases you’ve seen and written that begin with, “ABC Corporation, the leading provider of best in breed ecommerce solutions…” Yet today’s news cycles make the reality of verbatim pick-up a real possibility—that is, if the release is written well.

New Magnets from Old Media

January 12th, 2015 by

A growing number of brands and organizations look to get their messages out via the social platforms owned by legacy media companies.

Business Wise

January 12th, 2015 by

PR pros do themselves no favors by taking a ‘We’re the good-news people’ approach with senior managers. They need to take a closer look at how their actions can play a role in the business.

Case Study: PR Effort Helps Bring the Soap Box Derby Up to Speed

January 12th, 2015 by

In 2009, Bob Troyer, public relations chairman for the All-American Soap Box Derby, approached AKA MEDIA INC. to help promote, publicize, broadcast and digitize the event. The agency worked closely with the Derby for the next five years, but in 2014 the Derby raced ahead to a new level.

6 Tips to Prove the Value of Public Relations in 2015

January 12th, 2015 by

As we know, communicating PR’s value remains among the profession’s most daunting challenges. Yet if PR pros commit to doing what’s required with prescience, insight and determination, your daily actions will yield better and proveable results for the brand or organization you are representing.

Visual, Mobile Issues Confront Communicators in 2015

January 5th, 2015 by

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

PR Opportunities Abound in China

January 5th, 2015 by

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.