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The Intersection Between Creative and Imperative

Multiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.  | MORE »

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Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy. | MORE »

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Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand. | MORE »

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How to Generate News When Your Brand or Client Doesn’t Have Any

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times. | MORE »

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SELF Launches ‘Workout in the Park’ Game to Make a Brand New Splash in the (Growing) Social Gaming Space

Being the first magazine to market with a social game was a daunting task. | MORE »

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School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR. | MORE »

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Using Comedy to Communicate the Message

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially. | MORE »

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“CCO” Starting to Command Hefty Salary

While it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay. | MORE »

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PR Pros Look to the Mommy Track To Jumpstart Brand Communication

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com. | MORE »

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How To Succeed in CSR and Sustainability

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry. | MORE »

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