freed up premium content


avatar

“CCO” Starting to Command Hefty Salary

While it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay. | MORE »

Comments Off

avatar

Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand. | MORE »

Comments Off

avatar

PR Pros Look to the Mommy Track To Jumpstart Brand Communication

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com. | MORE »

3 Comments

avatar

How To Succeed in CSR and Sustainability

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry. | MORE »

Comments Off

avatar

Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream. | MORE »

Comments Off

avatar

Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher Level

The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness. | MORE »

Comments Off

avatar

Authenticity, Agility and Pursuit of Brand Clarity

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand. | MORE »

Comments Off

avatar

What Would You Do Differently If You Were Launching Your Agency Today?

PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency. | MORE »

1 Comment

avatar

Case Study: The UN Foundation’s Shot@Life Campaign Mobilizes U.S. Moms to Fight Vaccine-Preventable Childhood Diseases

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable | MORE »

Comments Off

avatar

Social Media Guidelines for Regulated Companies

The use of social media just got a little more relevant—and risky—for publicly traded companies. | MORE »

Comments Off