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While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective.
A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person.
Even the most popular brands are not immune to rapidly changing consumer tastes.
This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.
National Hispanic Heritage Month, Black History Month and Asian-Pacific American Heritage Month should serve as a reminder for PR pros to push for more inclusion in the industry and ultimately create campaigns that reach and appeal to the entire market, as opposed to just the majority.
With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story.
What makes an editorial board meeting a great opportunity also makes it an opportunity for a meltdown if you don’t prepare your spokespersons and/or C-suite executives appropriately.