freed up premium content

The Week in PR—April 27 – May 1, 2015

May 4th, 2015 by

Here are the stories that were making headlines in the professional communications industry during the week of April 27 – May 1, 2015.

‘Mobilegeddon’ Is Here: How to Survive It

May 4th, 2015 by

Are you a PR executive who lacks a strong relationship with your company’s IT department? Now you have a perfect excuse to fix that: Google’s recent and significant overhaul of its search algorithm that boosts search rankings for “mobile-friendly” sites.

A Team Approach to Web Development

May 4th, 2015 by

As industry lines in advertising, marketing and PR continue to blur, millennials must continue to expand their skillsets and background knowledge in website creation

Bolt Visual Storytelling to Your Social Platforms

May 4th, 2015 by

Ink-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge.

CPG Companies Raise Awareness by Packaging Products With Social Media

May 4th, 2015 by

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary.

If It’s Online It Must be Video

April 27th, 2015 by

All signs point to online video as the primary way that media publishers engage audiences and capture all-important eyeballs.

The Press Release Lives. Are Yours Effective?

April 27th, 2015 by

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.

Crystal Light Taps Variety at Red Carpet

April 27th, 2015 by

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.

When Opportunity Knocks

April 27th, 2015 by

Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.

Integrating the Comms Function

April 27th, 2015 by

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.