freed up premium content
We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.
Case Study: Exhibition Hockey Match Makes For Great Icing on the PR Cake For Ronald McDonald House Charities
The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.
Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
Communicators must learn to work well behind the borders of their department. Here’s how.
It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.
Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market
Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.