freed up premium content

That’s a Wrap: How CPG Companies Use Visual Storytelling

January 26th, 2015 by

Find “owned” content that lends itself to visual storytelling. Slice and dice the content and package it with social channels using online photos, video and other forms of digital communication.

How to Sharpen Your Email Delivery

January 26th, 2015 by

You would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email.

The Characteristics of the ‘Intentional Leader’

January 26th, 2015 by

Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims.

Media Management: Navy Pier PR a Lifesaver After Media Snafu

January 26th, 2015 by

A major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.

Formulate Your Crisis Communications Plan Now

January 26th, 2015 by

PR pros can no longer assume their company or organization is immune to trauma. As a crisis communicator, when something horrible happen are you prepared for an immediate response? Do you have a recovery plan for your brand? A crisis plan that you test, and update annually?

Better Use of Data Analytics a Major Theme at CES ’15

January 19th, 2015 by

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

A New Frontier for Brand Advocacy

January 19th, 2015 by

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.

A Decline in Engagement

January 19th, 2015 by

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.

Media Matters

January 19th, 2015 by

PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight.

Inserting ‘Behavior Design’ into Your PR Effort

January 19th, 2015 by

As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.