freed up premium content
Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.
Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.