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Trust But Verify: Ensuring Strong Partnerships

February 2nd, 2015 by

Having a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.

Speak Up

February 2nd, 2015 by

In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.

Turn the Page

February 2nd, 2015 by

It’s one of the rich ironies of the digital age: Print media are shrinking, thinned out by the ongoing shift to online media channels. At the same time, PR and marketing agencies are starting to adopt many of the tenets that have fueled print media products for decades

Melding Social Media With Crisis Management

February 2nd, 2015 by

A quartet of communicators chime on how social media is altering crisis management.

A ‘Firm and Fast’ Rule

February 2nd, 2015 by

“The biggest risk I took in my career is also the first risk I took in my PR career: starting MWW. Prior to that, I had never worked at a PR agency. In fact, I had never stepped foot into one.”

A New (and More Cohesive) Identity

February 2nd, 2015 by

Lisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.

Adopting the ‘Public Relations as Publisher’ Model

February 2nd, 2015 by

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.

Facebook At Work Could Turn into a Powerful PR Tool

January 26th, 2015 by

You’ve likely heard of the debut earlier this month of Facebook At Work (FB@Work), a new player in the expanding field of enterprise social networks (ESNs). Essentially Facebook for brands, companies and organizations, the tool’s most important impact for PR pros could be that it will spark new ideas about enhancing internal communications and employee relations.

Parody Packs a Punch for Communicators

January 26th, 2015 by

Parody can help companies cut through the proverbial clutter and humanize their message. Using parody plays into social channels and can appeal to millennials, who were raised on irreverence and now are starting to enter the management ranks. Has the cold-sober approach to branding run its course?

That’s a Wrap: How CPG Companies Use Visual Storytelling

January 26th, 2015 by

Find “owned” content that lends itself to visual storytelling. Slice and dice the content and package it with social channels using online photos, video and other forms of digital communication.