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Peel the Layers of KPIs for Better Social Insights

June 8th, 2015 by

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?

Unexpected Questions: A Guide to Quick Responses to Print, TV & Online Reporters

June 8th, 2015 by

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.

Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%

June 8th, 2015 by

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.

Storytelling Can Humanize Executives

June 8th, 2015 by

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.

Sustainability Reports as Content Farms

June 8th, 2015 by

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

Video, Coding, Web and Data Skills Critical for Advancement in PR, But Training Is Lagging

June 1st, 2015 by

Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable.

Consumers Choose Video Over Reading

June 1st, 2015 by

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto.

Influencers Hiding in Plain Sight on LinkedIn Communications

June 1st, 2015 by

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift.

Thought Leaders Key to Revamp of Teen Brand

June 1st, 2015 by

Launched in 2008 as Virtual Piggy (VPIG), Oink realized that it needed to rebrand to increase its appeal to the hip, young Generations Y and Z that its products were created for, as well as their parents—the buyers of the digital wallet service. The revamp needed to differentiate the brand, whose products include an app and a debit card, from competitors in what is an increasingly congested market.

The Week in PR, May 25 – May 29, 2015

June 1st, 2015 by

Here are the stories that were making headlines in the world of public relations during the week of May 25 – May 29, 2015.