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Conquering Social Media Starts With Buy In From C-Level Executives

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn. | MORE »

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Digital Marketing a Mixed Bag Across Many Industries; Brands Lack Confidence in Multichannel Marketing ROI

A recent Economist Intelligence Unit (EIU) report on digital marketing preference has one overriding conclusion: Consumers want different things from brands in different industries. | MORE »

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Case Study: Taco Bell’s New Recipe for Social Media Engagement: Look, Listen and Whip Up Some Dialogue With Fans

In 2012, Taco Bell had more than 7 million Facebook fans, all of them garnered via organic growth. For many brands this would be more than adequate; in fact, for several brands the number is unimaginable.  | MORE »

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Ability to Sustain The Message at Heart of Tumblr’s Growing Appeal

When the Office of the Director of National Intelligence in August rolled out a Tumblr blog about the work of the nation’s intelligence community, it was just the latest in a growing list of U.S. government blogs on Tumblr. The feds now have more than 30 Tumblr blogs, including blogs for the Defense Department and the Internal Revenue Service, according to The New York Times. | MORE »

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Noise Level No Excuse For Poor Pitching Skills

“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back. | MORE »

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How to Speak Your Stakeholder’s Language

Have you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had | MORE »

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How To Decode the ‘Creative Controller’

Carmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?” | MORE »

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Arguing PR’s Case for Owning Social Media

The social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny. | MORE »

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Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR

Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.  | MORE »

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Traditional PR Efforts Can Provide Support For Investor Relations Goals

Investor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.  | MORE »

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