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Consumers Will Pay a Premium For a Brand “Experience”; Bucking a Trend, Gen-Yers Focus More On Their Savings

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year. | MORE »

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Online Press Releases Can Be An Effective Vehicle To Drive Lead-Gen

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses. | MORE »

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SEC Rule May Boost Cooperation Between PR and Investor Relations

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly. | MORE »

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To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros

The wisdom of linking your brand to a news story was raised anew earlier this month after McDonald’s tweeted in support of Charles Ramsey. | MORE »

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Deploying Online Market Research To Spark Better Media Relations

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention. | MORE »

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Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals | MORE »

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Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.  | MORE »

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Melding Your Offline and Online Communications

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.  | MORE »

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Reach Non-Wired Employees

We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.  | MORE »

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Hertz Links PR and Customer Service As Social Channels Grow

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service. | MORE »

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