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Marketers to Tap Journalists for Content

February 9th, 2015 by

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.

New Tactics for Coaching Top Execs

February 9th, 2015 by

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

The Google Trail

February 9th, 2015 by

PR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies.

Case Study: PR Campaign Connects Fair Trade to Mother’s Day

February 9th, 2015 by

To grow awareness and support for Fair Trade Certified products, the nonprofit leveraged the gift-giving tradition of Mother’s Day by asking consumers: What if the products you give to mom could also celebrate mothers around the world?

4 Crucial PR Skills You Need (Right Now)

February 6th, 2015 by

We are in the midst of a transitional period for communicators, where traditional skills no longer are cutting it. We need some guidance to forge ahead in our careers. In response to a widely expressed call for competency-building support, we identified the skills that are most critical for communications professionals given where things seem to be trending.

Melding Social Media With Crisis Management

February 2nd, 2015 by

A quartet of communicators chime on how social media is altering crisis management.

A ‘Firm and Fast’ Rule

February 2nd, 2015 by

“The biggest risk I took in my career is also the first risk I took in my PR career: starting MWW. Prior to that, I had never worked at a PR agency. In fact, I had never stepped foot into one.”

A New (and More Cohesive) Identity

February 2nd, 2015 by

Lisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.

Adopting the ‘Public Relations as Publisher’ Model

February 2nd, 2015 by

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.

Feel Me, Touch Me, Read Me: Print Remains Valuable

February 2nd, 2015 by

JCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool.