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Top Brands Offer a Roadmap For Communicating With Rank-and-File

It’s more complicated than ever to provide the information that employees need to know. New research from Gallup tells us that there are a lot of “zombies” in the work force. According to Gallup, 70% of employees are emotionally disconnected at work while 20% are so disengaged that they spread discontent to other employees and customers. | MORE »

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Being Global Starts With Being Bicoastal

There are differences between the East and West coasts of America. In the current business climate, being global starts with being bicoastal. | MORE »

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One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.

One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.  | MORE »

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PR Pros Should Stress Big Picture To Boost C-Suite Use of Social Media

For PR pros, telling the social story to an anti-social CEO is easier today than it was five years ago, but still has some pitfalls. Even the most digitally savvy CEOs can focus on the wrong metrics. | MORE »

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How To Find Your Inner Screenwriter

Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.
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How Changes In Buyer Dynamics Impact PR Pros

The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights. | MORE »

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Dialing Up More Serialized Content: There is No Stop and Start, Just Go

For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.  | MORE »

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Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.  | MORE »

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Cable Provider Telus TV And Phones for Good; Campaign Gives Communities 10 Million Reasons to Subscribe

Maintaining a stellar brand reputation goes beyond providing great products and services. It also requires maintaining authentic connections within the community. | MORE »

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Communicators Must Adapt Old Conduct Rules For Social Media Age

Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.  | MORE »

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