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Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)
Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.
The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.
Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us
Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.
Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher Level
The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.
Case Study: The UN Foundation’s Shot@Life Campaign Mobilizes U.S. Moms to Fight Vaccine-Preventable Childhood Diseases
The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable
The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.