freed up premium content

Metrics Still Operate in a Vacuum

February 23rd, 2015 by

It is easier than ever to collect data about how your online communication is working. It seems that most organizations are sticking with the easy stuff, however. What happens after someone likes your brand or shows up on your webpage? Even if they “engage” with your brand on social media, where does that lead?

PR News CSR Awards Nominees 2015

February 20th, 2015 by

Hall of Fame • The Allstate Foundation’s Purple Purse • Office Depot Foundation’s National Backpack Program • Time Warner Cable’s Connect a Million Minds Agency CSR A-List • APCO Worldwide •

Storytelling: Key to Engaging Investors

February 16th, 2015 by

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.

Inquiring Minds

February 16th, 2015 by

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

How to Avoid Social Media Measurement Pitfalls

February 16th, 2015 by

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.

My ‘Pivotal Moment’

February 16th, 2015 by

“The principle that has guided me over my career is a belief in developing meaningful relationships.”

Job One: A Solid Foundation

February 16th, 2015 by

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

The 12-Step Method…to Jargon-Free PR Writing

February 16th, 2015 by

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.

The Williams Affair: A Teachable Moment for PR

February 16th, 2015 by

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

15/30: PR/Marketing News and Executive Changes

February 9th, 2015 by

Here’s a look at PR and marketing news as well as executive changes for the week of February 9, 2014.