Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.
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The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.
‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).
Catherine Frymark, Senior Vice President, Corporate Communications, Discovery Communications Expertly leading Discovery’s powerful internal agency, Catherine Frymark spearheads communications efforts for Discovery Channel, TLC and Animal Planet. In the spring of 2013, both her portfolio… Continued
Despite the digital onslaught and consumers being surgically attached to their smartphones—and seldom looking up from said devices—live events and conferences increasingly are becoming key marketing components for brands and organizations.