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PR Opportunities Abound in China

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce. | MORE »

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Less Is Not More

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.
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Carry a Big (Yard)stick

Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.  | MORE »

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PR Reacts as Sony Pictures Reels from Fast-Moving Crisis

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.  | MORE »

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Tap Into a Different Creative Mindset

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process. | MORE »

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Social Media or Bust

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions. | MORE »

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10 Tips for Strengthening Internal Communications

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected. | MORE »

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Comings and Goings: PR People Moves for the Week of December 22, 2014

Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014. | MORE »

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Case Study: Campaign Debunks Misperceptions about Public Housing

HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives. | MORE »

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Two New Arrows for Your Public Relations Quiver

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content). | MORE »

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