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Picture This: Retailers Flock to Instagram

March 30th, 2015 by

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.

Keys to Content Success: People, Processes, Data

March 30th, 2015 by

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

The Week in PR: March 30, 2015

March 30th, 2015 by

McDonald’s seeks ‘Moments of Joy as sales’ slump.

The Psychology of Influencer Marketing

March 23rd, 2015 by

Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people.

How PR Can Take a Seat at the Revenue Table

March 23rd, 2015 by

When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.

No Success Without Risk

March 23rd, 2015 by

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Bring New Disciplines Into the PR Fold

March 23rd, 2015 by

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.

The Week in PR—March 23, 2015

March 23rd, 2015 by

Starbucks’ “Race Together” brouhaha, IBM’s new cloud-based data analysis service that mines Twitter data and how to dine like you’re in ‘Mad Men.’

Brand Changes Mean Having New Conversations

March 23rd, 2015 by

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.