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How is Your Online Video Developing as a PR Tool?

March 16th, 2015 by

A few ways to focus on your audience.

Thoughts About Opening a New Shop

March 16th, 2015 by

Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.

The Week in PR—March 16, 2015

March 16th, 2015 by

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.

Instagram Pulls Ahead By Focusing on Emotion

March 16th, 2015 by

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

The Most Effective Pitch May Be None At All

March 9th, 2015 by

Being more sensitive to the needs of pressed-for-time journalists is one way that companies and organizations can improve their media relations.

Social Media Beckons New Relationships

March 9th, 2015 by

Social channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients.

Media Relations Manners

March 9th, 2015 by

To cultivate relationships with journalists, there are a litany of practices to master; that’s if you want a puncher’s chance of getting reporters to consider your pitches and/or respond to your telephone calls.

Getting Reporters to Bite

March 9th, 2015 by

Getting your pitch across the plate requires PR pros to be mindful of several things, lest the proposal end up in the circular file. But in a social media age, making sure you don’t waste a reporter’s time may not even be half the battle. That’s because you have to think about how the reporter can share the message with his or her network.

Agency Shapes Focus on Real Estate Story

March 9th, 2015 by

Chicago’s most talked-about addition to its famed skyline, the Trump International Hotel & Tower, has been the subject of countless stories since it was completed in 2009. In December 2014, after five years on the market, 14,000-square-foot penthouse was sold to entrepreneur Sanjay Shah. Mr. Shah retained Henson Consulting to create and implement a strategic approach to leverage his purchase and raise the visibility of his software company, Vistex Inc.

Media Relations: A Bureau Chief’s Perspective

March 9th, 2015 by

Many PR pros assume that they collaborate with journalists. For some journalists, however, that’s a false assumption.