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SEO, Digital Training Found Wanting, Survey Shows

May 25th, 2015 by

PR execs go to a lot of trouble to create what they hope is engaging content. But if they fail to do as much as possible to make sure it’s found via search engines, what’s the point?

How to Manage Communications for a Merger

May 18th, 2015 by

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.

4 Ways to Boost Your Social Platforms

May 18th, 2015 by

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear.

Small and Midsize Agencies Prospering

May 18th, 2015 by

The financial performance of small and midsize PR agencies remains strong. Operating profit rose an average 17.3 percent in 2014, compared with 15.9 percent in 2013, according to an exclusive study conducted by Gould + Partners.

Key Ingredients in PR for New Restaurants

May 18th, 2015 by

Have you ever tried publicizing a new restaurant in a food-crazy city? In late 2014, Good Stuff Eatery approached Chicago-based PR agency Henson Consulting (HC) to tout the opening of its newest location in Chicago and maximize media opportunities for celebrity chef Spike Mendelsohn and his family.

The Week in PR, May 11 – May 18

May 18th, 2015 by

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?

The Week in PR, May 4 – May 11

May 11th, 2015 by

Airbnb sends a strong message and Walmart’s insult to injury.

Did Silos, Groupthink Ignite Bud Light Debacle?

May 11th, 2015 by

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process.

Sharp Contrasts in Response to Crises

May 11th, 2015 by

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month.

Is Your Content Ready for Prime Time?

May 11th, 2015 by

If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight.