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Bring New Disciplines Into the PR Fold

March 23rd, 2015 by

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.

The Week in PR—March 23, 2015

March 23rd, 2015 by

Starbucks’ “Race Together” brouhaha, IBM’s new cloud-based data analysis service that mines Twitter data and how to dine like you’re in ‘Mad Men.’

Instagram Pulls Ahead By Focusing on Emotion

March 16th, 2015 by

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

8 PR Lessons from SXSW 2015

March 16th, 2015 by

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.

Booking More Consumers With Video

March 16th, 2015 by

The travel industry is faring better when it comes to engaging consumers via social channels.

Annual Reports: Not Sexy, But Crucial

March 16th, 2015 by

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.

How is Your Online Video Developing as a PR Tool?

March 16th, 2015 by

A few ways to focus on your audience.

Thoughts About Opening a New Shop

March 16th, 2015 by

Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.

The Week in PR—March 16, 2015

March 16th, 2015 by

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.

Getting Reporters to Bite

March 9th, 2015 by

Getting your pitch across the plate requires PR pros to be mindful of several things, lest the proposal end up in the circular file. But in a social media age, making sure you don’t waste a reporter’s time may not even be half the battle. That’s because you have to think about how the reporter can share the message with his or her network.