If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you.
freed up premium content
The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.
Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?
When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.
Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly.
Telecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.