freed up premium content

Relevant Content Makes Discovering It Easier

June 22nd, 2015 by

Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.”

The Week in PR, June 15 – June 19

June 21st, 2015 by

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.

The Week in PR, June 8 – June 15

June 15th, 2015 by

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

Bake in PR Measurement First

June 15th, 2015 by

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.

10 Twitter Chat Tips Sure to Spark Engagement

June 15th, 2015 by

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.

Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

June 15th, 2015 by

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.

Bad News Lingers: Takeaways From FIFA

June 15th, 2015 by

When an organization’s response (or lack thereof) only helps to prolong a crisis.

Pitching with Video: How to Shoot and Other Tips

June 15th, 2015 by

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content.

Storytelling Can Humanize Executives

June 8th, 2015 by

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.

Sustainability Reports as Content Farms

June 8th, 2015 by

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.