The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.
freed up premium content
For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.
As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.
Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News.
The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels.
We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.
What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.
In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.