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PR and Advertising: Collaborating In a Digital Age

For many years there was separation between church and state, so to speak, when it came to advertising and public relations. Sometimes agencies would handle only one discipline or the other. Consumers would | MORE »

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Facing Unforeseen Obstacles, PR Needs To Focus on ‘Core Mission’

As the partial government shutdown drags on Democrats and Republicans are waging a fierce communications battle—with all the free publicity that politicians can muster—regarding which party is responsible for the stalemate. But for the majority of PR pros who for the federal government, communication is pretty much off limits. | MORE »

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Add Fuel To Your Mobile PR Strategy

A May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been | MORE »

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Is ‘Big Data’ More Trouble Than It’s Worth? Marketing The Benefits of Your Brand Leaves A Lot To Be Desired

Data is proving to be an effective tool for PR execs eager to improve their measurement capabilities. However, 70% of executives indicated that there remains a lack of real-time access available to leverage the precise data needed, according to a recent study from BusinessIntelligence.com and Domo. | MORE »

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Try Not to Sabotage the Subject-Matter Expert

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.  | MORE »

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Power Up Performance With Your Peers

Whatever you call your work colleagues, you pay some degree of attention to what they say and do. We work in an era where trust in “people like me” continues to rise, while trust in business leaders drops, as the 2013 Edelman Trust Barometer reported.  | MORE »

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The Internet Still Doesn’t Apply For 15% of Americans; Rapid-fire Changes In Marketing Causing Digital Distress

Maybe we’re not all addicted to the Web, after all.  | MORE »

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Gamification: Not Just Fun, It’s A Strategy for Building Engagement

When Jayson Schkloven, senior VP and partner of Merritt Group, sits down with clients and prospects these days, he discusses the dizzying array of PR channels that are available to help get the message out.  | MORE »

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Recognizing the Seven Stages of Crisis Communication

Immediately following the tsunami that hit Japan in January of 2011, with more than 10,000 deaths and two nuclear plants disabled, Japanese authorities were initially reluctant to act for fear of damaging expensive nuclear equipment and possibly causing wider harm than what had already occurred. Yet this is how almost all corporate crisis responses begin. | MORE »

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A New Soundboard For PR Professionals

PR professionals are negotiating a “delicate balance” between making the time for traditional media relations while boosting awareness and visibility for their brands and clients in the social sphere, according to an exclusive study conducted by MWW on behalf of PR News. | MORE »

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