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Living Up to Core Ethical Values Can Be More Challenging Than We Think

Nothing can go wrong (ethically speaking) if we are truthful, if we behave in a manner consistent with our values and if we inform our constituents about whom we work for. However, life is never that simple.  | MORE »

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Try Not to Sabotage the Subject-Matter Expert

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.  | MORE »

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Eclectic Mix of Summer Events Helps Spark Engagement For N.Y.’s Soon-to-Be Refurbished South Street Seaport

Lower Manhattan is about to get a major facelift. This week marks the start of a $200 million redevelopment project at South Street Seaport’s Pier 17. When development is finished in 2015 or 2016, there will | MORE »

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A Fresh Track to Measure PR Campaign Success

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media | MORE »

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Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer

PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase. | MORE »

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Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR | MORE »

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How To Decode the ‘Connection Craver’

Carmichael Lynch Spong recently fielded proprietary research to answer the question, “How are women emerging from the Great Recession?” We found that women, after dealing with the implications of the | MORE »

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Techniques Outlined For Improving C-Suite Engagement With Employees

In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and | MORE »

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PR News Announces Platinum PR Awards Finalists

PR News is proud to honor the top PR pros behind the most effective communications initiatives of the year at our Platinum PR Awards luncheon. | MORE »

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Human Touch Is Most Vital Part of Tracking Social Media Metrics

The growth in the analysis of social media has been driven by the sheer volume of data it generates, allied to the need for greater scrutiny of the Internet.  | MORE »

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