freed up premium content
In the face of all of the change in the industry, there is a constant: Communications can and should drive impact.
Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.
If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor.
In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.