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Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.
More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher
A bad reputation can cost you dearly. Office workers lost some confidence in Q1.
The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights.
For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.
Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)
Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.
Cable Provider Telus TV And Phones for Good; Campaign Gives Communities 10 Million Reasons to Subscribe
Maintaining a stellar brand reputation goes beyond providing great products and services. It also requires maintaining authentic connections within the community.
Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.
Every year, senior level PR research and measurement aficionados trek to exotic locales for the Annual AMEC (International Association for the Measurement and Evaluation of Communications) European Measurement Summit. The Summit has grown from a small gathering in Berlin to a mecca for the latest thinking in the measurement industry.