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Case Study: Agency Helps A Legacy of Giving Update Its PR Program, Extend Reach and Teach Kids How to Be Charitable

In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists. | MORE »

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In Pursuit of SEO, Don’t Forsake Quality Content

There’s a rush right now to pump out content for the sake of “good SEO” and it’s making PR pros lazy.  | MORE »

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Fresh Approaches to Media Training Offer C-Level Execs Better Results

Rodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at Discover.com, for example, called it “insensitive crack-pottery.” | MORE »

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PR News Announces Platinum PR Awards Finalists

PR News is proud to honor the top PR pros behind the most effective communications initiatives of the year at our Platinum PR Awards luncheon. | MORE »

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How To Improve Finances by Adding a CFO

A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do | MORE »

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Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.  | MORE »

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What Millennials Can Learn From Graybeards

Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.  | MORE »

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The Rise of Online Video Provides A New Channel for Your CSR Story Sharper Lens

For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars; online video can be among the most engaging | MORE »

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Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.  | MORE »

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Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM | MORE »

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