freed up premium content


avatar

Charting the Industry: Salaries For Nonprofit PR Execs Up Slightly

PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets. | MORE »

Comments Off

avatar

More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher

A bad reputation can cost you dearly. Office workers lost some confidence in Q1. | MORE »

Comments Off

avatar

Top Brands Offer a Roadmap For Communicating With Rank-and-File

It’s more complicated than ever to provide the information that employees need to know. New research from Gallup tells us that there are a lot of “zombies” in the work force. According to Gallup, 70% of employees are emotionally disconnected at work while 20% are so disengaged that they spread discontent to other employees and customers. | MORE »

Comments Off

avatar

Being Global Starts With Being Bicoastal

There are differences between the East and West coasts of America. In the current business climate, being global starts with being bicoastal. | MORE »

2 Comments

avatar

One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.

One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.  | MORE »

Comments Off

avatar

PR Pros Should Stress Big Picture To Boost C-Suite Use of Social Media

For PR pros, telling the social story to an anti-social CEO is easier today than it was five years ago, but still has some pitfalls. Even the most digitally savvy CEOs can focus on the wrong metrics. | MORE »

Comments Off

avatar

How To Find Your Inner Screenwriter

Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.
 | MORE »

1 Comment

avatar

Cable Provider Telus TV And Phones for Good; Campaign Gives Communities 10 Million Reasons to Subscribe

Maintaining a stellar brand reputation goes beyond providing great products and services. It also requires maintaining authentic connections within the community. | MORE »

Comments Off

avatar

Communicators Must Adapt Old Conduct Rules For Social Media Age

Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.  | MORE »

Comments Off

avatar

How Changes In Buyer Dynamics Impact PR Pros

The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights. | MORE »

Comments Off