Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.”
freed up premium content
With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.
To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.
Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.