freed up premium content
Treating PR Like a Business: It’s the Primary Way to Land More Business Unit Maximum Character Count 65
Midsummer is the perfect time for public relations and communications-agency owners and leaders to evaluate their companies’ achievements over the past six months. Many will review work product, staff performance, and new business wins, as well as client results and satisfaction.
There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.
Whatever the discipline, PR agencies are increasingly expected to help their clients not only develop the message, but follow it through to what clients hope will be solid returns. PR News ’ inaugural PR Agency Elite Awards encompasses a potpourri of PR categories.
Not long ago I returned from three weeks traveling through India by myself. While planning this eight-city adventure, a voice inside my head kept telling me I was nuts: India?
PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets.