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The Intersection Between Creative and Imperative

Multiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.  | MORE »

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Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy. | MORE »

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8 Tips For a Successful Social Media Training Program

Social media is increasingly becoming a required skill in almost any field, whether you are in marketing, sales, communications, engineering or human resources. And if your current job has social, digital or media in your title—whether at a Fortune 500 company or a startup—part of your job is to evangelize the importance and value of social across the company. | MORE »

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Pressure Increases on PR Agencies To Become More Business Savvy

The theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird. | MORE »

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School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR. | MORE »

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Using Comedy to Communicate the Message

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially. | MORE »

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“CCO” Starting to Command Hefty Salary

While it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay. | MORE »

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Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand. | MORE »

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How to Generate News When Your Brand or Client Doesn’t Have Any

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times. | MORE »

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SELF Launches ‘Workout in the Park’ Game to Make a Brand New Splash in the (Growing) Social Gaming Space

Being the first magazine to market with a social game was a daunting task. | MORE »

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