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Crafting Your Message For Short-Attention Span Nation; Digital Video Value Train Starting to Accelerate the Pace

Most online readers leave the Web page at (or before) the 60% point of a scroll, according to a recent Chartbeat study. The U.S. digital video sector earned a combined $6.3 billion in revenue, and $9.4 billion globally in 2012, according to AccuStream Research. | MORE »

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Recent Spate of PR Deals Reflects An Industry In Search of Scale

Bringing two organizations together is tough. When you’re merging disciplines as well as cultures, it’s tougher still. | MORE »

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Case Study: Musical Education Nonprofit “Little Kids Rock” Tunes Into Public Relations to Help Amplify Its Charitable Efforts

To honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity. | MORE »

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The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?

Mobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.  | MORE »

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The Intersection Between Creative and Imperative

Multiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.  | MORE »

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Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy. | MORE »

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8 Tips For a Successful Social Media Training Program

Social media is increasingly becoming a required skill in almost any field, whether you are in marketing, sales, communications, engineering or human resources. And if your current job has social, digital or media in your title—whether at a Fortune 500 company or a startup—part of your job is to evangelize the importance and value of social across the company. | MORE »

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Pressure Increases on PR Agencies To Become More Business Savvy

The theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird. | MORE »

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School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR. | MORE »

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Using Comedy to Communicate the Message

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially. | MORE »

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