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Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In Issues

The vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.  | MORE »

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PR Pros Should Focus on ‘Content’ When Defining ‘Content Marketing’

Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.  | MORE »

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Paula Deen Fails Badly in a Crisis, While NE Pats Deftly Protect Brand

If you were ever seeking to characterize the defining element of a crisis in 2013, you need look no further than the two crises we tackle this week. | MORE »

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Case Study: American Traffic Solutions Inc. Uses Small Investment in Facebook Ads to Spread the Word About Highway Safety Company: American Traffic Solutions

In the United States there are more than 1,700 fatalities and 840,000 injuries annually due to vehicle crashes on public highways, according to the National Highway Traffic Safety Commission. Those are just the kinds of numbers that American Traffic Solutions, a manufacturer of technology and programs for road safety camera and electronic toll enforcement systems, would like to bring down through the implementation of its various products. | MORE »

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Use Big Data To Build Your Brand

Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued | MORE »

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Media Changes Force Agencies To Rethink Their Client Relationships

Eric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the | MORE »

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Best Practices For How to Align PR Activities With Sales and Marketing

Companies have always been good at leveraging and monetizing the moment of transaction. The only problem is that “the sale” represents less than 1% of the time we spend online in our entire lives. Roughly | MORE »

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Social Business; Growing (Albeit at A Glacial Pace) While Showrooming Taking Center Stage in Buying Process

▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,” | MORE »

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Showing Up Is Now More Crucial Than Ever

It wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation. | MORE »

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Case Study: Toshiba America Business Solutions Steps Up to Provide Resources Designed to Make CSR Helpers Help More

Implementing a corporate social responsibility program requires more than just building a favorable brand image. It’s also about building a community by helping others. That was Toshiba America Business | MORE »

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