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Avoiding Chronic Mistakes in PR Measurement

There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.  | MORE »

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PR Agency Elite Awards Finalists Announced

Whatever the discipline, PR agencies are increasingly expected to help their clients not only develop the message, but follow it through to what clients hope will be solid returns. PR News ’ inaugural PR Agency Elite Awards encompasses a potpourri of PR categories.  | MORE »

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How To Tell A Good Story and Inspire Your Audiences

Not long ago I returned from three weeks traveling through India by myself. While planning this eight-city adventure, a voice inside my head kept telling me I was nuts: India?  | MORE »

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Social Networking Services Overwhelm Consumers; Sponsored Content Causing a ‘Storm of Disruption’

MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”  | MORE »

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Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign

Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.  | MORE »

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Case Study: As Internet Addiction; Increases, an Agency Uses Social Media to Promote Reboot’s ‘National Day of Unplugging’

In this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.  | MORE »

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Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content Marketing

A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013. | MORE »

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Helping PR Pros Debunk Millennial Stereotypes And Dispel the Myths Character Count 65 Launching Your Agency Today?

At the same time we suffer from stereotypes in the eyes of our elders. Think about how intimidating it can be trying to prove yourself to someone who thinks you spend the better part of your day tweeting, texting and keeping up with the Kardashians. | MORE »

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Tips for PR to Start Wearing Green Eyeshades

Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.  | MORE »

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When C-Level Execs’ Personal Beliefs Compromise The Brand

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision. | MORE »

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