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Gamification: Not Just Fun, It’s A Strategy for Building Engagement

When Jayson Schkloven, senior VP and partner of Merritt Group, sits down with clients and prospects these days, he discusses the dizzying array of PR channels that are available to help get the message out.  | MORE »

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Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer

PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase. | MORE »

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Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR | MORE »

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How To Decode the ‘Connection Craver’

Carmichael Lynch Spong recently fielded proprietary research to answer the question, “How are women emerging from the Great Recession?” We found that women, after dealing with the implications of the | MORE »

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Techniques Outlined For Improving C-Suite Engagement With Employees

In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and | MORE »

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Eclectic Mix of Summer Events Helps Spark Engagement For N.Y.’s Soon-to-Be Refurbished South Street Seaport

Lower Manhattan is about to get a major facelift. This week marks the start of a $200 million redevelopment project at South Street Seaport’s Pier 17. When development is finished in 2015 or 2016, there will | MORE »

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A Fresh Track to Measure PR Campaign Success

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media | MORE »

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Case Study: Agency Helps A Legacy of Giving Update Its PR Program, Extend Reach and Teach Kids How to Be Charitable

In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists. | MORE »

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In Pursuit of SEO, Don’t Forsake Quality Content

There’s a rush right now to pump out content for the sake of “good SEO” and it’s making PR pros lazy.  | MORE »

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Fresh Approaches to Media Training Offer C-Level Execs Better Results

Rodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at Discover.com, for example, called it “insensitive crack-pottery.” | MORE »

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