Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
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Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.
The press release is far from dead. Yet some elements of writing an effective release have changed.
Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.
Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.
To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.