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Bake in PR Measurement First

June 15th, 2015 by

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.

Peel the Layers of KPIs for Better Social Insights

June 8th, 2015 by

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?

Unexpected Questions: A Guide to Quick Responses to Print, TV & Online Reporters

June 8th, 2015 by

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.

Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%

June 8th, 2015 by

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.

Storytelling Can Humanize Executives

June 8th, 2015 by

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.

Sustainability Reports as Content Farms

June 8th, 2015 by

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

Key Questions for New Business

June 8th, 2015 by

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

The Week in PR, June 1- June 8

June 8th, 2015 by

The revenge of old media, the popularity of PR and IHOP’s new dish.

The Week in PR, May 25 – May 29, 2015

June 1st, 2015 by

Here are the stories that were making headlines in the world of public relations during the week of May 25 – May 29, 2015.

Language Supply Chains, Networking Keys to Leveraging ‘Owned Media’

June 1st, 2015 by

The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.