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Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer
PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase.
Rodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at Discover.com, for example, called it “insensitive crack-pottery.”
PR News is proud to honor the top PR pros behind the most effective communications initiatives of the year at our Platinum PR Awards luncheon.
A Crisis Of Confidence Chips Away at Global Companies; PR Agencies Growing Annual Revenue at a Healthy Clip
Just 32% of business executives believe their organizations possess the right strategy to achieve outlined goals, according to a recent survey released by Harvard Business Publishing.
Case Study: Agency Helps A Legacy of Giving Update Its PR Program, Extend Reach and Teach Kids How to Be Charitable
In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists.
There’s a rush right now to pump out content for the sake of “good SEO” and it’s making PR pros lazy.
For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars; online video can be among the most engaging