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A Fresh Track to Measure PR Campaign Success

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media | MORE »

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Human Touch Is Most Vital Part of Tracking Social Media Metrics

The growth in the analysis of social media has been driven by the sheer volume of data it generates, allied to the need for greater scrutiny of the Internet.  | MORE »

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A Crisis Of Confidence Chips Away at Global Companies; PR Agencies Growing Annual Revenue at a Healthy Clip

Just 32% of business executives believe their organizations possess the right strategy to achieve outlined goals, according to a recent survey released by Harvard Business Publishing. | MORE »

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How To Brace for Social Media Attacks

From Kenneth Cole’s tweet during Arab Spring to the recent YouTube video of a Golden Corral chef featuring meat behind a dumpster, the Web is littered with branded stories of woe.  | MORE »

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Case Study: Agency Helps A Legacy of Giving Update Its PR Program, Extend Reach and Teach Kids How to Be Charitable

In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists. | MORE »

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In Pursuit of SEO, Don’t Forsake Quality Content

There’s a rush right now to pump out content for the sake of “good SEO” and it’s making PR pros lazy.  | MORE »

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Fresh Approaches to Media Training Offer C-Level Execs Better Results

Rodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at Discover.com, for example, called it “insensitive crack-pottery.” | MORE »

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PR News Announces Platinum PR Awards Finalists

PR News is proud to honor the top PR pros behind the most effective communications initiatives of the year at our Platinum PR Awards luncheon. | MORE »

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How To Improve Finances by Adding a CFO

A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do | MORE »

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Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.  | MORE »

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