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The Week in PR, May 25 – May 29, 2015

Here are the stories that were making headlines in the world of public relations during the week of May 25 – May 29, 2015. | MORE »

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Language Supply Chains, Networking Keys to Leveraging ‘Owned Media’

The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice. | MORE »

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Video, Coding, Web and Data Skills Critical for Advancement in PR, But Training Is Lagging

Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable. | MORE »

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Consumers Choose Video Over Reading

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto. | MORE »

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Influencers Hiding in Plain Sight on LinkedIn Communications

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift. | MORE »

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How to Prove Social Media’s Value to the C-Suite

As a C-suite executive and 20+ year marketing and public relations professional, I have found the most effective way to respond to the ‘Why is social media important?’ question actually is very simple. The key is to align your social media strategy and activities with business objectives that senior executives understand and value. | MORE »

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How to Use Big Data Effectively

The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how? | MORE »

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SEO, Digital Training Found Wanting, Survey Shows

PR execs go to a lot of trouble to create what they hope is engaging content. But if they fail to do as much as possible to make sure it’s found via search engines, what’s the point? | MORE »

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Twitter: Millennials’ Choice for Digital Communications

Twitter clearly is the preferred platform for digital communications in the workplace, according to more than a dozen Millennial members of the PR and communications industry who gathered earlier this month as part of PR News’ inaugural Millennial Roundtable. | MORE »

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Digital Pushes PR and Marketing Closer

As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front. | MORE »

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