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PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement. | MORE »

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How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets

Social media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing. | MORE »

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5 Questions to Ask Before Measuring Your Content Marketing Campaigns

For some of us, the term “content marketing” is just a highfalutin term for things we’ve been doing for years: writing and producing interesting content and trying to earn the eyeballs and loyalty of our target audiences. For many others, it’s a whole new ball game that you just can’t buy a ticket to. | MORE »

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Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike

It seems every company is a media company. In the digital age, more and more brands and organizations are taking on the characteristics of traditional media outlets and building online newsrooms—and communicators are at the center of the action. | MORE »

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Despite Surge in Visual Storytelling, Text Articles Lead in Engagement

A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.  | MORE »

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4 Steps to a Winning Social Media Narrative

Most PR writing is like a snapshot in time, such as a new product that needs promotion via press release. But developing a social media narrative, or giving your social posts a sense of continuity for your audiences, requires a different mindset. | MORE »

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6 Ways to Integrate Employees Into Your Organizational Messaging

To be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix. | MORE »

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Two-Way Communication Key to Get Millennials to Think Strategically

For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.  | MORE »

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How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills. | MORE »

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Larger Agencies Feel Financial Pain of Adding Skilled Labor to Staffs

Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News. | MORE »

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