When one of the top ballet companies in the world, the Paris Opera Ballet, decided to perform seven shows in Chicago last summer, the Windy City’s arts patrons were ready to fork over for tickets, while the Harris Theater for Music and Dance set its sights on reaching well beyond the 1,500 people it could fit into its house for a performance.
I’ve worked alongside some of the best investor-relations professionals in the business. They are smart, focused and often jaded about the value that public relations can bring to the party. And in many cases, quite frankly, they are right.
Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.
Who better to tell the story about your organization’s philanthropic endeavors than the people who work there? After all, employees represent your organization every day at work, in industry and government
▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate
Content marketing is quickly changing how public relations (PR) agencies engage target audiences and how they can demonstrate their value to clients.