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Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
The press release is far from dead. Yet some elements of writing an effective release have changed.
Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?
Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.
Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.