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Five Ways Social Listening Will Become Audience Intelligence in ’16

Social listening doesn’t cut it. Audience intelligence is replacing it. | MORE »

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Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

Internal communications and employee engagement become hot topics whenever communicators talk shop. | MORE »

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4 Reasons Why You Should Adopt Compelling Branded Content

No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution. | MORE »

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The Week in PR

We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three. | MORE »

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6 Recommendations That Will Make Your PR Writing Great in 2016

What Tolstoy knew, and many others don’t, is that writing is hard. | MORE »

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Six Resolutions That PR People Should try to Break in 2016

Perhaps it might be appropriate to avoid making resolutions and vow to break some of them. | MORE »

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Data Rights, Connectivity, Cyber, Wearables, Virtual Reality Dominate CES for Communicators

With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think? | MORE »

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Multiple Channels Critical for Internal, External Crisis Communications

As a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices? | MORE »

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Millennials, Data, Bold Stakeholders Will Test Communicators in ’16

We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out. | MORE »

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The Week in PR

Peyton’s Place: By now you’ve likely heard of Al Jazeera’s report about an Indianapolis clinic that allegedly distributed performance-enhancing human growth hormo | MORE »

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