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Use of Data and Social Are Key Trends for Advocacy PR

August 29th, 2016 by

A weekly look at the latest trends in PR and communications with a key leader in the industry. This week we speak with Karen Moore, an advocacy PR specialist, who points to data-driven communications and social media as trends in advocacy PR.

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PR Pros Still See Writing as Key to Success, But Analytics, Digital, Business Skills Also Important

August 29th, 2016 by

To get readers in the right frame of mind for the start of the school term this two-part series begins by asking a bevy of veteran in-house and agency communicators to discuss the latest trends in the field and how they are being taught (or not) at colleges and graduate schools. Their responses are included in this week’s edition. In our next edition, we’ll present the academics’ responses to similar questions.

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Four Things to Remember Before You Begin Putting a Value on Your Firm

August 22nd, 2016 by

For those of you considering selling your firm or acquiring one, it’s important to know that valuing PR agencies is an inexact science and a complex process. It takes financial expertise, knowledge of the M&A marketplace and an understanding of how buyers create offers/term sheets. Below are several things you need to consider as you begin the valuation process.

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How to Be a Better Client and Improve Your PR Agency Partnership

August 22nd, 2016 by

The most important thing to realize about working with agencies is that it’s about much more than merely delegating work. One of the keys to working with an agency is to think about it as building a team outside your organization to help achieve your communication and business goals.

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A Crisis Lingers: Numbers Show Chipotle Has Long Road Ahead

August 15th, 2016 by

We asked TrendKite, a Texas-based media tracker, to run an analysis of media and social mentions, key messages and headlines to see if Chipotle’s plan to change the conversation worked. The data, generated exclusively for PR News Pro, could also determine how long a crisis can linger in the media. The stock market, however, has a quick way to calculate this: Chipotle shares are down nearly 50% during the past year.

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Three Skills That Aspiring PR Pros Need and How Mentors Can Help

August 15th, 2016 by

As PR and communications practitioners we often emphasize communications skills, including writing, when hiring junior staffers. Communications competency obviously is critical, but how much thought do we give to other business skills? A new survey for PR News exploring some of these questions suggests skills in addition to communications for young PR pros to hone.

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Should Your Brand Be on Snapchat? and Other Essential Questions About the Hottest Social App

August 8th, 2016 by

Snapchat is a great way to reach audiences in a consumable fashion. But if you’re just going to regurgitate the same content you use on television and other media platforms you’re going to struggle.

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How a Federal Laboratory’s Communications Team Tells Its Quarterly Story in One Cool Page

August 8th, 2016 by

The one-page document is a digestible way for senior leaders to view quarterly output. In addition to containing a slew of data, the infographic with the “high-tech look” scores points with the senior leaders.

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Six Communications Takeaways From the 2016 Summer Olympics so Far

August 1st, 2016 by

On August 5 Brazil is set to become the first South American country to host the Olympics. Some half million people are expected to join a city of 6 million inhabitants. While it has been well documented globally that Rio faces extreme challenges ( PRN, May 16), you’d not know it looking at the communications the Rio Olympics’ organizing committee is producing. The committee has a user-friendly, visually attractive website with stunning photos, press kits, news updates and social media links, among other PR tactics. Similar to many other sporting events, there is a festive and triumphant tone to the committee’s storytelling. While it’s understood that PR pros are expected to stress the positive aspects of stories, this must be balanced with at least some level of transparency. The committee’s lack of honest communications about the economic, social and health challenges facing Rio could become a negative story and perhaps reflect poorly on brands taking sponsorship roles at the games. At the least, the social and economic problems represent opportunities missed for brands on the CSR front.

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Picture This: How to Visualize Your Brand’s Stories With Instagram and Why You Should

August 1st, 2016 by

Chalk up the lack of media buzz around Instagram to the vagaries of our what-have-you-done-for-me-lately digital media world.