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One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.

One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.  | MORE »

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Dialing Up More Serialized Content: There is No Stop and Start, Just Go

For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.  | MORE »

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Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.  | MORE »

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Cable Provider Telus TV And Phones for Good; Campaign Gives Communities 10 Million Reasons to Subscribe

Maintaining a stellar brand reputation goes beyond providing great products and services. It also requires maintaining authentic connections within the community. | MORE »

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Communicators Must Adapt Old Conduct Rules For Social Media Age

Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.  | MORE »

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How Changes In Buyer Dynamics Impact PR Pros

The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights. | MORE »

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Crafting Your Message For Short-Attention Span Nation; Digital Video Value Train Starting to Accelerate the Pace

Most online readers leave the Web page at (or before) the 60% point of a scroll, according to a recent Chartbeat study. The U.S. digital video sector earned a combined $6.3 billion in revenue, and $9.4 billion globally in 2012, according to AccuStream Research. | MORE »

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Recent Spate of PR Deals Reflects An Industry In Search of Scale

Bringing two organizations together is tough. When you’re merging disciplines as well as cultures, it’s tougher still. | MORE »

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7 Secrets to Powerful Customer Testimonials

As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises. | MORE »

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Credit Goes to Amex Foundation and National Trust for Historic Preservation for Helping to ‘Repair’ America

The American Express Foundation and the National Trust for Historic Preservation are leading the charge to encourage Americans to preserve the nation’s cultural history. The combination of aging locations in need of repair, local pride, passionate voices and the advent of social media have resulted in the two organizations not only helping to repair buildings and sites in need but also giving people a sense of ownership, pride of place and the realization that each individual can make a difference. | MORE »

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