freed up premium content

How a Global Tech Firm Used Data Analysis to Steer Future PR Spending

September 14th, 2015 by

We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.

7 PR Leaders Weigh In on Way Ahead for Subway

August 31st, 2015 by

We asked PR thought leaders how they would counsel Subway during the next 3-5 months.

Week in PR

August 31st, 2015 by

Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared.

10 Tips for Using the PESO Model to Score Earned Media Coverage

August 30th, 2015 by

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.

How PR Leaders Can Retain the Summer Spirit in the Workplace

August 30th, 2015 by

Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.

How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It

August 30th, 2015 by

The secret to building an effective PR team could be to steer clear of PR.

How to Write Effective Press Releases That Reporters Will Actually Read

August 24th, 2015 by

The press release is far from dead. Yet some elements of writing an effective release have changed.

10 Tips to Increase Your Chance of Getting an Op-Ed or Letter Published

August 24th, 2015 by

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.

Week in PR

August 24th, 2015 by

Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography

A 6-Step Foundational Approach to Reputation Management Strategy

August 24th, 2015 by

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.