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Use Big Data To Build Your Brand

Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued | MORE »

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Media Changes Force Agencies To Rethink Their Client Relationships

Eric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the | MORE »

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Best Practices For How to Align PR Activities With Sales and Marketing

Companies have always been good at leveraging and monetizing the moment of transaction. The only problem is that “the sale” represents less than 1% of the time we spend online in our entire lives. Roughly | MORE »

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Social Business; Growing (Albeit at A Glacial Pace) While Showrooming Taking Center Stage in Buying Process

▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,” | MORE »

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Showing Up Is Now More Crucial Than Ever

It wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation. | MORE »

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Case Study: Toshiba America Business Solutions Steps Up to Provide Resources Designed to Make CSR Helpers Help More

Implementing a corporate social responsibility program requires more than just building a favorable brand image. It’s also about building a community by helping others. That was Toshiba America Business | MORE »

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PR Agency Elite Awards Finalists Announced

Whatever the discipline, PR agencies are increasingly expected to help their clients not only develop the message, but follow it through to what clients hope will be solid returns. PR News ’ inaugural PR Agency Elite Awards encompasses a potpourri of PR categories.  | MORE »

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How To Tell A Good Story and Inspire Your Audiences

Not long ago I returned from three weeks traveling through India by myself. While planning this eight-city adventure, a voice inside my head kept telling me I was nuts: India?  | MORE »

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Social Networking Services Overwhelm Consumers; Sponsored Content Causing a ‘Storm of Disruption’

MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”  | MORE »

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Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign

Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.  | MORE »

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