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With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story.
What makes an editorial board meeting a great opportunity also makes it an opportunity for a meltdown if you don’t prepare your spokespersons and/or C-suite executives appropriately.
As PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar.
National Hispanic Heritage Month, Black History Month and Asian-Pacific American Heritage Month should serve as a reminder for PR pros to push for more inclusion in the industry and ultimately create campaigns that reach and appeal to the entire market, as opposed to just the majority.
Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.
Consumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads).