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Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.
In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk.
Pre-Web, the marketing and communication vehicles were largely defined by media relations, advertising, print and events. But in a digital age, the rules have changed for communicators.
In 2010 Toshiba America Business Solutions (TABS) created the Helping the Helpers Technology Makeover contest, which pitted nonprofits against one another to win a full-blown technology makeover.
If you want to get on the fast track in your organization via communications, you need to master two of the most traditional PR skills: written communications and media relations.
It’s not enough anymore for PR pros to get their brands and organizations exposure in appropriate media channels. Communicators need to provide their organizations with a ROI.