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Branding Bigger Part of Landing New Accounts

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition.

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Measuring a Different Kind of Return in PR

What’s a parent who wants to maintain a successful public relations career to do?

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PR Managers Diving Into Rapidly Changing Talent Pool

A rapidly changing talent pool is just one of several key trends in PR and communications.

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How to Navigate the Electronic Landscape

Video, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges.

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Handicapping the PR Career Track

With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers.

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How To Leverage the Tremendous Power of PSAs

Public service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service.

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How Skype Transformed its Image With Branded Content

PR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content.

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Changes in PR Salaries

While many PR pros and communicators landed salary increases last year, the percentage increases (for the most part) were nothing to write home about.

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Letting Social Natives Take the Lead

The irony of a PR executive falling victim to social media isn’t lost on me; however, as a Millennial who lives and breathes all things social, it boggles my mind at how little some of us know about these platforms.

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‘Old School’ Print Magazine Boosts Insurance Brand

Long before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content.

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