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The Rise of Online Video Provides A New Channel for Your CSR Story Sharper Lens

For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars; online video can be among the most engaging | MORE »

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Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.  | MORE »

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Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM | MORE »

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Digital Marketing a Mixed Bag Across Many Industries; Brands Lack Confidence in Multichannel Marketing ROI

A recent Economist Intelligence Unit (EIU) report on digital marketing preference has one overriding conclusion: Consumers want different things from brands in different industries. | MORE »

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Case Study: Taco Bell’s New Recipe for Social Media Engagement: Look, Listen and Whip Up Some Dialogue With Fans

In 2012, Taco Bell had more than 7 million Facebook fans, all of them garnered via organic growth. For many brands this would be more than adequate; in fact, for several brands the number is unimaginable.  | MORE »

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Ability to Sustain The Message at Heart of Tumblr’s Growing Appeal

When the Office of the Director of National Intelligence in August rolled out a Tumblr blog about the work of the nation’s intelligence community, it was just the latest in a growing list of U.S. government blogs on Tumblr. The feds now have more than 30 Tumblr blogs, including blogs for the Defense Department and the Internal Revenue Service, according to The New York Times. | MORE »

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Noise Level No Excuse For Poor Pitching Skills

“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back. | MORE »

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Conquering Social Media Starts With Buy In From C-Level Executives

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn. | MORE »

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How to Speak Your Stakeholder’s Language

Have you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had | MORE »

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How To Decode the ‘Creative Controller’

Carmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?” | MORE »

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