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The Week in PR, July 6- July 13

July 13th, 2015 by

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.

Get Emotional and Watch Fans Share Your Content More Frequently

June 29th, 2015 by

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.

8 Video Scripting Tips for PR Pros

June 29th, 2015 by

Writing for online video is similar to other writing public relations professionals do. They all emphasize getting to the point quickly and making it stick with the audience.

Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

June 29th, 2015 by

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless.

How to Protect Your Brand From Digital Information Leaks

June 29th, 2015 by

In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected?

How LEGO’s Global Innovation STEM Award Program Cut Through the Media Clutter

June 29th, 2015 by

The 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders.

What You Need to Know to Improve Your Company’s Social Media Policy Guidelines

June 29th, 2015 by

The onus is on PR to create a social media policy (we hope you have already, but surveys show plenty of companies have not). Once your policy is written, the work is far from done. It’s also on you to update the policy. Social media policies should be living, breathing documents.

4 Tips for Working With External Bloggers

June 22nd, 2015 by

Working with external bloggers is an entirely different process than having staffers blog in-house. Issues include recruitment, work structure, FTC regulations and compensation. Then there’s the question of trust.

Toshiba Uses Strategic Meetings to Integrate and Boost Communications

June 22nd, 2015 by

When Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment

Make Sure Your Message Has a Goal

June 22nd, 2015 by

A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience.