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How To Boost Value of Content Marketing

Content marketing is quickly changing how public relations (PR) agencies engage target audiences and how they can demonstrate their value to clients. | MORE »

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Media Training for the Reluctant Boss

Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.  | MORE »

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Agency Uses Facebook To Promote a Presidential Library And Connect People With the Five Living U.S. Presidents

The U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.  | MORE »

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On Reddit, Unlike Other Social Sites, It’s About the Topic, Not the Brand

At this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.  | MORE »

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Getting Employees To Tell Your CSR Story Is a Lot Like a PR Campaign

Who better to tell the story about your organization’s philanthropic endeavors than the people who work there? After all, employees represent your organization every day at work, in industry and government | MORE »

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Younger PR Professionals Look For Both Flexibility and Fulfillment

There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day.  | MORE »

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Case Study: The Ritz-Carlton Co. Leverages a Distinct Twitter Feed To Promote its Corporate Social Responsibility Program

Earlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.  | MORE »

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PR Teams Build Internal Newsrooms As Communications Strategies Shift

Seeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
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PR News Announces Digital PR Awards Finalists

Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013). | MORE »

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How To Demystify The Power of Big Data

Big business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage Partners, 91% of executives said their organizations have Big Data initiatives planned or in progress. | MORE »

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