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More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand.
Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better Quality
Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”
How do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:
With global workforces that encompass technical professionals and blue-collar workers STEM communicators face the challenge of motivating employees with varying skills sets. Teams must overcome obstacles imposed by time zones and physical locations.
As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.
Case Study: Health-Care Partnership Casts a Wide Net to Plug Documentary Series Focusing on Obesity Epidemic
Don’t underestimate the appetite for the long version. You might be surprised by how many people will want to watch the entire documentary.
Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.