freed up premium content

Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

June 29th, 2015 by

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless.

What You Need to Know to Improve Your Company’s Social Media Policy Guidelines

June 29th, 2015 by

The onus is on PR to create a social media policy (we hope you have already, but surveys show plenty of companies have not). Once your policy is written, the work is far from done. It’s also on you to update the policy. Social media policies should be living, breathing documents.

4 Tips for Working With External Bloggers

June 22nd, 2015 by

Working with external bloggers is an entirely different process than having staffers blog in-house. Issues include recruitment, work structure, FTC regulations and compensation. Then there’s the question of trust.

Toshiba Uses Strategic Meetings to Integrate and Boost Communications

June 22nd, 2015 by

When Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment

Make Sure Your Message Has a Goal

June 22nd, 2015 by

A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience.

A Crisis Team Can Save Your Brand

June 22nd, 2015 by

It’s an occupational hazard for many companies: If the legal squad and the communications crew are unable to find a way to be responsive during a crisis, you’ll be left at the starting line while negative messaging runs free, the opportunity to protect your reputation gets lost, and your inability to respond weakens.

Relevant Content Makes Discovering It Easier

June 22nd, 2015 by

Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.”

The Week in PR, June 15 – June 19

June 21st, 2015 by

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.

Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

June 15th, 2015 by

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.

Bad News Lingers: Takeaways From FIFA

June 15th, 2015 by

When an organization’s response (or lack thereof) only helps to prolong a crisis.