Paying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis.
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5 tips from FedEx about using Instagram to tell brand stories.
Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA
I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.
How can we find meaningful insight, especially when traditional focus groups may not be an option?
The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.
The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices.