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The Week in PR, July 13 – July 20

July 20th, 2015 by

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.

Two-Way Communication Key to Get Millennials to Think Strategically

July 20th, 2015 by

For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.

How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

July 20th, 2015 by

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.

Larger Agencies Feel Financial Pain of Adding Skilled Labor to Staffs

July 20th, 2015 by

Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News.

Create a Schedule to Make Your YouTube Channel Stand Out

July 20th, 2015 by

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels.

How to Make Sure Visual Storytelling Stays Within the Law

July 20th, 2015 by

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

Google Analytics a ‘Game Changer’ for Ambitious PR Pros Who Aren’t Afraid of Left-Brain Thinking

July 13th, 2015 by

We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.

How to Turn Bad News About Your Brand or Organization Into a Win

July 13th, 2015 by

What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.

7 Tumblr Tips for Getting Your Content Shared

July 13th, 2015 by

With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical.

How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

July 13th, 2015 by

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.