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Influencers Hiding in Plain Sight on LinkedIn Communications

June 1st, 2015 by

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift.

Thought Leaders Key to Revamp of Teen Brand

June 1st, 2015 by

Launched in 2008 as Virtual Piggy (VPIG), Oink realized that it needed to rebrand to increase its appeal to the hip, young Generations Y and Z that its products were created for, as well as their parents—the buyers of the digital wallet service. The revamp needed to differentiate the brand, whose products include an app and a debit card, from competitors in what is an increasingly congested market.

The Week in PR, May 25 – May 29, 2015

June 1st, 2015 by

Here are the stories that were making headlines in the world of public relations during the week of May 25 – May 29, 2015.

How to Use Big Data Effectively

May 25th, 2015 by

The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how?

SEO, Digital Training Found Wanting, Survey Shows

May 25th, 2015 by

PR execs go to a lot of trouble to create what they hope is engaging content. But if they fail to do as much as possible to make sure it’s found via search engines, what’s the point?

Twitter: Millennials’ Choice for Digital Communications

May 25th, 2015 by

Twitter clearly is the preferred platform for digital communications in the workplace, according to more than a dozen Millennial members of the PR and communications industry who gathered earlier this month as part of PR News’ inaugural Millennial Roundtable.

Digital Pushes PR and Marketing Closer

May 25th, 2015 by

As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front.

Email Tips: Use Humor, Good Judgment

May 25th, 2015 by

As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream.

How to Prove Social Media’s Value to the C-Suite

May 25th, 2015 by

As a C-suite executive and 20+ year marketing and public relations professional, I have found the most effective way to respond to the ‘Why is social media important?’ question actually is very simple. The key is to align your social media strategy and activities with business objectives that senior executives understand and value.

How to Manage Communications for a Merger

May 18th, 2015 by

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.