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The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.
Amid the plethora of PR tools available to communicators, underwriting academic research to help get the message out presents both great opportunity and an equal measure of risk.
When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.
Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs
More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.
Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health Issues
In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues.
Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between?