It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.
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Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.
Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?
As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.
Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
The question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.
We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.
Developing strong brand relationships with customers is critical in today’s 24-7 marketplace. While this is easier said than done, there are many ways to evaluate your brand.