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In the Heat of a Crisis, Will Your PR Plan Work?

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur. | MORE »

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How to Manage the Worst Situations Using Basic Rules and Authentic PR

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis. | MORE »

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Organizations Put Low Priority on Growing New Leaders; C-Level Execs Unsure About How to Integrate Big Data

There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed. | MORE »

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Case Study: Establishing a Unified Brand for Philips with Smart Marketing, Teamwork and Keeping Things Flexible

Prior to 2013, Philips had 40 brands exhibiting in multiple exhibit spaces at LFI, each heavy with product displays. The new positioning required GES and Philips to produce a single 10,000 square-foot innovative booth to house all previously separated brands. | MORE »

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Getting a Better Handle on Pay Scale in PR

Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between? | MORE »

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Don’t Let Testy Interview Devolve Into a Debate About Your Brand

It’s one thing for a top executive to be camera-ready for a media interview and know his talking points cold. It’s another when the reporter has a bone to pick with the executive, has a habit of interrupting the responses and can barely contain his or her hostility toward the brand or organization. | MORE »

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PR Pros Need to Harness Growing Link Between Passion and ROI

When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.  | MORE »

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Blogs Emerging as News Release Platform

More than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW. | MORE »

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Social and Mobile Channels Provide New Wheels for Your Media Tours

Mobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.  | MORE »

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Big Data: The Most Powerful PR Tool That Communicators Are Not Using

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.  | MORE »

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