freed up premium content


avatar

Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach

In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks. | MORE »

Tags: , , , , | Comments Off

avatar

How To Shed Light on Complex Stories

On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
 | MORE »

Tags: , , , , | Comments Off

avatar

Lessons From ANA Masters of Marketing Confab

Every year, thousands of marketers, agencies, media providers and buyers, branding consultants, industry press and even the occasional PR practitioner converge for four days of speeches, seminars, schmoozing and hyper-networking at the Association of National Marketer’s (ANA) Masters of Marketing Conference.  | MORE »

Comments Off

avatar

PRSA Annual Meeting Characterized By a Sustained Look Into the Future

Talk about reeling them in. At the Public Relations Society of America’s 2013 International Conference last week in Philadelphia it was standing room only for two separate work sessions focusing on how PR pros can deploy video to enhance their communications strategy.  | MORE »

Comments Off

avatar

When The Paris Opera Ballet Came to Chicago, a PR Firm Moved Fast to Introduce the Troupe to New Audiences

When one of the top ballet companies in the world, the Paris Opera Ballet, decided to perform seven shows in Chicago last summer, the Windy City’s arts patrons were ready to fork over for tickets, while the Harris Theater for Music and Dance set its sights on reaching well beyond the 1,500 people it could fit into its house for a performance. | MORE »

Comments Off

avatar

High Demand from Consumers For Honesty and Ethics; Twitter Now De Riguer, But What About Other Channels?

Can Handle the Truth: More than two-thirds of consumers in the U.S., UK and China place a high value on honesty and transparency, according to a recent Cohn & Wolfe study.
 | MORE »

Comments Off

avatar

How To Spending on Social a Long, Hard Slog

Despite the constant drumbeat throughout PR and marketing precincts to ramp up spending on social platforms, nearly 60% of senior-level PR executives said they are spending between just 1% and 5% of their overall revenue on social media, according to an exclusive study for PR News conducted by PR consultancy StevensGouldPincus. | MORE »

Comments Off

avatar

The Real Value of PR to IR Lies in a Better Understanding of Pipeline

I’ve worked alongside some of the best investor-relations professionals in the business. They are smart, focused and often jaded about the value that public relations can bring to the party. And in many cases, quite frankly, they are right. | MORE »

1 Comment

avatar

How To Boost Value of Content Marketing

Content marketing is quickly changing how public relations (PR) agencies engage target audiences and how they can demonstrate their value to clients. | MORE »

Comments Off

avatar

Media Training for the Reluctant Boss

Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.  | MORE »

Comments Off