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Gamification: Not Just Fun, It’s A Strategy for Building Engagement

When Jayson Schkloven, senior VP and partner of Merritt Group, sits down with clients and prospects these days, he discusses the dizzying array of PR channels that are available to help get the message out.  | MORE »

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Recognizing the Seven Stages of Crisis Communication

Immediately following the tsunami that hit Japan in January of 2011, with more than 10,000 deaths and two nuclear plants disabled, Japanese authorities were initially reluctant to act for fear of damaging expensive nuclear equipment and possibly causing wider harm than what had already occurred. Yet this is how almost all corporate crisis responses begin. | MORE »

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A New Soundboard For PR Professionals

PR professionals are negotiating a “delicate balance” between making the time for traditional media relations while boosting awareness and visibility for their brands and clients in the social sphere, according to an exclusive study conducted by MWW on behalf of PR News. | MORE »

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Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer

PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase. | MORE »

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Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR | MORE »

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How To Decode the ‘Connection Craver’

Carmichael Lynch Spong recently fielded proprietary research to answer the question, “How are women emerging from the Great Recession?” We found that women, after dealing with the implications of the | MORE »

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Techniques Outlined For Improving C-Suite Engagement With Employees

In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and | MORE »

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Eclectic Mix of Summer Events Helps Spark Engagement For N.Y.’s Soon-to-Be Refurbished South Street Seaport

Lower Manhattan is about to get a major facelift. This week marks the start of a $200 million redevelopment project at South Street Seaport’s Pier 17. When development is finished in 2015 or 2016, there will | MORE »

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A Fresh Track to Measure PR Campaign Success

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media | MORE »

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In Pursuit of SEO, Don’t Forsake Quality Content

There’s a rush right now to pump out content for the sake of “good SEO” and it’s making PR pros lazy.  | MORE »

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