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How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

August 17th, 2015 by

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.

How to Get Your Media Pitches Read

August 17th, 2015 by

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.

How PR Can Take Ownership of Integrated Brand Communications

August 17th, 2015 by

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.

Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

August 17th, 2015 by

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?

Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness

August 10th, 2015 by

There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly.

Larger Agencies Look to Hourly Billing Rates to Make Up for Recent Losses

August 10th, 2015 by

We noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses.

3 Case Studies from Organizations Making Press Releases Work More Effectively

August 10th, 2015 by

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

The Week in PR, August 3 – August 10

August 10th, 2015 by

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.

8 Tips for Boosting Your Snapchat Campaign

August 10th, 2015 by

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.

5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

August 10th, 2015 by

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.