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PR News Announces Nonprofit PR Awards Finalists

Nonprofit PR is an increasingly vital component of public relations, as purchasing patterns tend to mirror how much companies and organizations contribute to society.  | MORE »

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Bay Episode Underscores Need For Plan When Something Goes Wrong

Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology. | MORE »

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In Agency-Client Conflicts, Tools For Resolution May Already Be In Place

Conflict is part of most client/agency relationships. But conflict resolution is also a major PR agency client service. Resolving inevitable conflicts between agency and client should follow the same pattern and pathway as resolving external conflicts on behalf of clients in their own markets.
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How To Make Your CEO More Video Savvy

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives. | MORE »

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Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend. | MORE »

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Gauging What Makes the Top Brands Click

More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand. | MORE »

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Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better Quality

Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.” | MORE »

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Case Study: Elsevier, Seeking to Expand Relationships With Medical Students, Builds a ‘Survival Guide’ and Hub on Facebook

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March. | MORE »

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Playing Nice in a Multifaceted Media Environment

How do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:  | MORE »

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Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This Year

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.  | MORE »

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