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A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels

Public Relations professionals are under more and more pressure to measure the results of their work. At the same time, the professional media outlets, which have been the mainstay of the third-party credibility model, continue to crumble while digital communication has taken center stage. | MORE »

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Case Study: The Greater Ft. Lauderdale Convention and Visitors Bureau Reminds Consumers It’s Always Sunny in Florida

Marketing Florida’s inviting beaches and sun-dappled weather is an easy sell, but the real challenge is finding the best way to remind people to visit when its not peak season. | MORE »

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How To Get PR Boots on The Ground

Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
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Mobile Devices Are Constantly In Reach; Your Twitter Fans Want a Response to Their Queries (10 Minutes Ago)

There were very few investors who waited to jump on Twitter’s IPO when the social networking platform went public on November 7. In a similar vein more than half (53%) of consumers that reach out to brands on Twitter expect a (very) quick follow up, according to a new study. | MORE »

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With Twitter a Public Company Will PR Start to Ramp Up Investments?

Less than a week after it went public Nov. 7 Twitter rolled out a new tool called custom timelines. The feature enables its users to drag and drop tweets to form custom lists of Twitter messages on whatever topic interests them. For PR pros patched into Twitter there’s probably a lot more where that came from | MORE »

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How To Shed Light on Complex Stories

On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
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Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice

Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined. | MORE »

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When The Crisis Is A Slow Burn, PR Has to Light A Fire With the Media

What do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own? | MORE »

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Digging Deeper on PR Campaign Performance

My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.  | MORE »

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SMBs Say They Are More Optimistic About the Economy; A Few Shopping Items that Mom and Dad Can Agree On

More than three-quarters of moms (80%) nationwide are making the major household purchasing decisions for their families, per a recent Child’s Play Communications study. Dads may still have a long way to go before they catch up, but the tide is slowly changing. | MORE »

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