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Apps Take on Dual Role for Marketers; Catering Your Communications to Different Types of ‘Deal Seekers’

Nearly 40% of U.S. consumers said they are unlikely to change their behavior as a result of a discount. Of course, that means the majority of U.S. consumers can be influenced through discounts. | MORE »

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Diversify Services? Check. Grow Revenue? Check. How March Communications is Delivering for its Customers Agency: March Communications

PEER 1 Hosting, a Vancouver-B.C.-based provider of Internet and cloud-hosting services, had been attempting to garner international media coverage by working with a local agency. But PR and media outreach were falling short of expectations.

These days, however, PEER 1 is getting media coverage in first-tier technology publications like GigaOm and TechCrunch, not to mention The Wall Street Journal, on a pretty regular basis, thanks to March Communications. | MORE »

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Producing the ‘Whole Egg’ of PR and Marketing

Since Ed Ney, former U.S. ambassador and past chairman of Y&R, passed away earlier this month, many wonderful stories have been shared among those who worked with Ed. These are all instructive and worth seeking out—he was an incredibly influential man to those of us who knew and loved him. | MORE »

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Business Managers Grappling With Digital Readiness While Customer Service Can Make (or Break) Your Brand

More than three-quarters (76%) of business leaders view talent management as an important business challenge, according to a recent study conducted by The Boston Consulting Group. | MORE »

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Case Study: National Adoption Day Campaign Builds Awareness and Momentum to Find Foster Care Kids a Permanent Home

On the Saturday before Thanksgiving, as parade planners make sure all the marching bands know their places in line and turkey supplies start running low, a celebration of quite a different kind is underway | MORE »

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PR Plays Big Role in Revenue-Oriented Marketing

As we ease into 2014 content marketing continues to play a vital role in generating sales ready leads. As I shared in my previous column, marketing is now accountable for driving revenue. PR, of course, is a part of marketing and must step up to the plate and assume its rightful role in co-creating a strategic content blueprint for generating “Revenue Marketing.” | MORE »

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PR News Announces Nonprofit PR Awards Finalists

Nonprofit PR is an increasingly vital component of public relations, as purchasing patterns tend to mirror how much companies and organizations contribute to society.  | MORE »

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Bay Episode Underscores Need For Plan When Something Goes Wrong

Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology. | MORE »

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In Agency-Client Conflicts, Tools For Resolution May Already Be In Place

Conflict is part of most client/agency relationships. But conflict resolution is also a major PR agency client service. Resolving inevitable conflicts between agency and client should follow the same pattern and pathway as resolving external conflicts on behalf of clients in their own markets.
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How To Make Your CEO More Video Savvy

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives. | MORE »

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