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Case Study: National Adoption Day Campaign Builds Awareness and Momentum to Find Foster Care Kids a Permanent Home
On the Saturday before Thanksgiving, as parade planners make sure all the marching bands know their places in line and turkey supplies start running low, a celebration of quite a different kind is underway
Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.
Conflict is part of most client/agency relationships. But conflict resolution is also a major PR agency client service. Resolving inevitable conflicts between agency and client should follow the same pattern and pathway as resolving external conflicts on behalf of clients in their own markets.
Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.
More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand.
Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better Quality
Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”
How do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:
With global workforces that encompass technical professionals and blue-collar workers STEM communicators face the challenge of motivating employees with varying skills sets. Teams must overcome obstacles imposed by time zones and physical locations.