The secret to building an effective PR team could be to steer clear of PR.
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Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.
Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.
The press release is far from dead. Yet some elements of writing an effective release have changed.
Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.