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Big Data: The Most Powerful PR Tool That Communicators Are Not Using

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.  | MORE »

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Special PR Strategies Needed for Crises That Move Slowly, and Evolve

Crises come in all varieties, but some are worse than others. The kind the emerge suddenly, but then evolve slowly are the worst, and the hardest to deal with. | MORE »

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5 Tools to Measure (and Manage) Reputation in Complex Environment

The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
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How To Bond With Executive Spokespeople

At its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual. | MORE »

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Apps Take on Dual Role for Marketers; Catering Your Communications to Different Types of ‘Deal Seekers’

Nearly 40% of U.S. consumers said they are unlikely to change their behavior as a result of a discount. Of course, that means the majority of U.S. consumers can be influenced through discounts. | MORE »

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Diversify Services? Check. Grow Revenue? Check. How March Communications is Delivering for its Customers Agency: March Communications

PEER 1 Hosting, a Vancouver-B.C.-based provider of Internet and cloud-hosting services, had been attempting to garner international media coverage by working with a local agency. But PR and media outreach were falling short of expectations.

These days, however, PEER 1 is getting media coverage in first-tier technology publications like GigaOm and TechCrunch, not to mention The Wall Street Journal, on a pretty regular basis, thanks to March Communications. | MORE »

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Producing the ‘Whole Egg’ of PR and Marketing

Since Ed Ney, former U.S. ambassador and past chairman of Y&R, passed away earlier this month, many wonderful stories have been shared among those who worked with Ed. These are all instructive and worth seeking out—he was an incredibly influential man to those of us who knew and loved him. | MORE »

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Business Managers Grappling With Digital Readiness While Customer Service Can Make (or Break) Your Brand

More than three-quarters (76%) of business leaders view talent management as an important business challenge, according to a recent study conducted by The Boston Consulting Group. | MORE »

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Case Study: National Adoption Day Campaign Builds Awareness and Momentum to Find Foster Care Kids a Permanent Home

On the Saturday before Thanksgiving, as parade planners make sure all the marching bands know their places in line and turkey supplies start running low, a celebration of quite a different kind is underway | MORE »

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PR Plays Big Role in Revenue-Oriented Marketing

As we ease into 2014 content marketing continues to play a vital role in generating sales ready leads. As I shared in my previous column, marketing is now accountable for driving revenue. PR, of course, is a part of marketing and must step up to the plate and assume its rightful role in co-creating a strategic content blueprint for generating “Revenue Marketing.” | MORE »

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