freed up premium content

How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It

August 30th, 2015 by

The secret to building an effective PR team could be to steer clear of PR.

10 Tips to Increase Your Chance of Getting an Op-Ed or Letter Published

August 24th, 2015 by

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.

Week in PR

August 24th, 2015 by

Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography

A 6-Step Foundational Approach to Reputation Management Strategy

August 24th, 2015 by

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.

Video Driving Increase in Social Sharing

August 24th, 2015 by

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.

Leading the Charge: 5 Steps to Get Salespeople on Board With PR

August 24th, 2015 by

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.

How to Find Business Value in Instagram With Minimal Financial Investments

August 24th, 2015 by

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.

How to Write Effective Press Releases That Reporters Will Actually Read

August 24th, 2015 by

The press release is far from dead. Yet some elements of writing an effective release have changed.

Week in PR

August 18th, 2015 by

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

How PR Can Take Ownership of Integrated Brand Communications

August 17th, 2015 by

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.