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National Hispanic Heritage Month, Black History Month and Asian-Pacific American Heritage Month should serve as a reminder for PR pros to push for more inclusion in the industry and ultimately create campaigns that reach and appeal to the entire market, as opposed to just the majority.
Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.
Consumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads).
If our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus.
Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.