freed up premium content

VW’s Letter to Owners Works Because It’s Brief, Informative, Apologetic and Accepts Blame

October 26th, 2015 by

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.

How Free Tools Can Help You Measure Instagram’s Value to Your Brand

October 19th, 2015 by

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?

How Southwest Put Social Media at the Center of Its Business and Why It Worked on Bloody Sunday

October 19th, 2015 by

As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.

5 Ways to Make Your Crisis Plan Work When It Goes From Tabletop to Reality

October 19th, 2015 by

Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

7 Tips to Accelerate Your PR Career and Be Perceived as a True Leader

October 19th, 2015 by

The question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.

The Week in PR

October 19th, 2015 by

MSLGroup and parent Publicis Groupe reached a proposed settlement with plaintiffs valued at nearly $3 million in a gender discrimination suit.

Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics

October 12th, 2015 by

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.

5 Ways Brands Can Establish Human Relationships With Audiences

October 12th, 2015 by

Developing strong brand relationships with customers is critical in today’s 24-7 marketplace. While this is easier said than done, there are many ways to evaluate your brand.

What Good Internal Communications Looks Like at Wells Fargo & Co.

October 12th, 2015 by

Each year, we survey thousands of team members to gauge their satisfaction with internal communications.

Week in PR

October 12th, 2015 by

Twitter removed the interim tag from co-founder/interim CEO Jack Dorsey’s title, a move greeted on Wall Street with a 7% rise in Twitter’s share price.