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Consumers Say Discounts Help Drive Loyalty; Marketers Collect Plenty of Data, But Not the Kind That They Need

The vast majority of Americans (93%) are loyal to stores that have sales on products they frequently purchase while 86% said they buy promotional products, according to a recent released by Synqera. | MORE »

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Case Study: Right To Play Recruits Parents And Athletes to Educate Consumers on Why Kids Having Fun is Serious Business

Right To Play is an international nonprofit that harnesses the power of play to help educate and empower children living in disadvantaged regions throughout the world. The NGO group reaches one million | MORE »

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Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices

The babies just keep on coming. More than a few states in America are experiencing baby booms.  | MORE »

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Communicators Play Key Role In Reinvention of Sales and Marketing

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.  | MORE »

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Wake-Up Call In Survey of PR Profession

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession. | MORE »

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Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results

Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.  | MORE »

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How To Adopt the 5 Gospels of News Writing

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air. | MORE »

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Digital Technology: Uncomplicated, But Oh So Frustrating; Brands Must Take Additional Pains To Build Up Character

Just 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands. | MORE »

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Mobile Devices Are Constantly In Reach; Your Twitter Fans Want a Response to Their Queries (10 Minutes Ago)

There were very few investors who waited to jump on Twitter’s IPO when the social networking platform went public on November 7. In a similar vein more than half (53%) of consumers that reach out to brands on Twitter expect a (very) quick follow up, according to a new study. | MORE »

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With Twitter a Public Company Will PR Start to Ramp Up Investments?

Less than a week after it went public Nov. 7 Twitter rolled out a new tool called custom timelines. The feature enables its users to drag and drop tweets to form custom lists of Twitter messages on whatever topic interests them. For PR pros patched into Twitter there’s probably a lot more where that came from | MORE »

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