freed up premium content

A 6-Step Foundational Approach to Reputation Management Strategy

August 24th, 2015 by

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.

Video Driving Increase in Social Sharing

August 24th, 2015 by

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.

Week in PR

August 18th, 2015 by

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

How PR Can Take Ownership of Integrated Brand Communications

August 17th, 2015 by

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.

Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

August 17th, 2015 by

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?

How Three Communications Chiefs Hire and Cultivate Winning Digital/Social Media Teams

August 17th, 2015 by

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.

5 Steps to Building a Winning Content Strategy

August 17th, 2015 by

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.

How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

August 17th, 2015 by

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.

How to Get Your Media Pitches Read

August 17th, 2015 by

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.

5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

August 10th, 2015 by

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.