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5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram

September 28th, 2015 by

5 tips from FedEx about using Instagram to tell brand stories.

How PR Insights Drive Great Marketing—and How You Can Get in on the Action

September 21st, 2015 by

How can we find meaningful insight, especially when traditional focus groups may not be an option?

How to Prepare Your Brand for the Facebook ‘Dislike’ Button

September 21st, 2015 by

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.

5 Action Items to Help You Prepare for Audience & Market Transformations

September 21st, 2015 by

The fundamentals of communications are timeless. The art of telling a great story, the science of selecting the right channels to share our story in and the nuances of language always have been and will continue to be critical to success.

Reporting PR Data to Senior Leaders and Clients: 3 Points of View on How to Do It, What to Show

September 21st, 2015 by

Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done?

Overwhelmed by Social Messages, Brands Fail to Respond to Queries

September 21st, 2015 by

We hear it repeatedly—brands should avoid entering the social media arena if they have no intention of joining the conversation with consumers and other influencers.

Updated Barcelona Principles Set a Framework for Global Measurement

September 21st, 2015 by

The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices.

Week in PR

September 21st, 2015 by

No Coal in Edelman’s Stocking: There are plenty of PR lessons in the news surrounding Edelman’s decision to end ties with coal producers and climate change deniers.

How to Make Marriage of PR & Marketing Work? Clear KPIs and Meetings, Meetings, Meetings

September 14th, 2015 by

It seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past.

Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

September 14th, 2015 by

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.