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SMBs Say They Are More Optimistic About the Economy; A Few Shopping Items that Mom and Dad Can Agree On

More than three-quarters of moms (80%) nationwide are making the major household purchasing decisions for their families, per a recent Child’s Play Communications study. Dads may still have a long way to go before they catch up, but the tide is slowly changing. | MORE »

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How To Spending on Social a Long, Hard Slog

Despite the constant drumbeat throughout PR and marketing precincts to ramp up spending on social platforms, nearly 60% of senior-level PR executives said they are spending between just 1% and 5% of their overall revenue on social media, according to an exclusive study for PR News conducted by PR consultancy StevensGouldPincus. | MORE »

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The Real Value of PR to IR Lies in a Better Understanding of Pipeline

I’ve worked alongside some of the best investor-relations professionals in the business. They are smart, focused and often jaded about the value that public relations can bring to the party. And in many cases, quite frankly, they are right. | MORE »

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Lessons From ANA Masters of Marketing Confab

Every year, thousands of marketers, agencies, media providers and buyers, branding consultants, industry press and even the occasional PR practitioner converge for four days of speeches, seminars, schmoozing and hyper-networking at the Association of National Marketer’s (ANA) Masters of Marketing Conference.  | MORE »

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PRSA Annual Meeting Characterized By a Sustained Look Into the Future

Talk about reeling them in. At the Public Relations Society of America’s 2013 International Conference last week in Philadelphia it was standing room only for two separate work sessions focusing on how PR pros can deploy video to enhance their communications strategy.  | MORE »

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When The Paris Opera Ballet Came to Chicago, a PR Firm Moved Fast to Introduce the Troupe to New Audiences

When one of the top ballet companies in the world, the Paris Opera Ballet, decided to perform seven shows in Chicago last summer, the Windy City’s arts patrons were ready to fork over for tickets, while the Harris Theater for Music and Dance set its sights on reaching well beyond the 1,500 people it could fit into its house for a performance. | MORE »

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High Demand from Consumers For Honesty and Ethics; Twitter Now De Riguer, But What About Other Channels?

Can Handle the Truth: More than two-thirds of consumers in the U.S., UK and China place a high value on honesty and transparency, according to a recent Cohn & Wolfe study.
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On Reddit, Unlike Other Social Sites, It’s About the Topic, Not the Brand

At this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.  | MORE »

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Getting Employees To Tell Your CSR Story Is a Lot Like a PR Campaign

Who better to tell the story about your organization’s philanthropic endeavors than the people who work there? After all, employees represent your organization every day at work, in industry and government | MORE »

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Americans Don’t Want to Work for Companies With Bad Reputations; Millennials Don’t Like Your Email Promos

▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate | MORE »

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