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Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time

Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks. | MORE »

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Your PR Effort May Not Be Changing Anyone’s Mind

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor. | MORE »

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Giving Your Stories a Sharper (and Bigger) Reach

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience. | MORE »

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Demonstrating PR’s Value to C-Suite Executives

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality. | MORE »

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Communicators’ Challenge: Fresh Ideas at Legacy Brands

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space. | MORE »

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Preparing Yourself for the Media Spotlight

One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message? | MORE »

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Growing Need to Break Down Silos

Breaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second. | MORE »

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The Costs of Sloppy Grammar Are Incalculable

Having poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications. | MORE »

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Abandon ‘Platform-First’ Approach to Social Media

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.  | MORE »

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Hits Keep Coming for the NFL, Eroding Reputation

For senior PR managers, the NFL scandals (and the league’s bumbling responses) hold several lessons. Perhaps the biggest takeaway is the need to set new standards without concern “for the gate” and strongly communicate those standards to the public. | MORE »

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