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Here are the stories that were making headlines in the professional communications industry during the week of April 27 – May 1, 2015.
Are you a PR executive who lacks a strong relationship with your company’s IT department? Now you have a perfect excuse to fix that: Google’s recent and significant overhaul of its search algorithm that boosts search rankings for “mobile-friendly” sites.
As industry lines in advertising, marketing and PR continue to blur, millennials must continue to expand their skillsets and background knowledge in website creation
All signs point to online video as the primary way that media publishers engage audiences and capture all-important eyeballs.
While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.
To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.
Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.