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Hunger Program Persists Despite Government Shutdown

Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an | MORE »

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Look Beyond the Usual Social Media Suspects

Hunt down the hidden gems, find the wealth Have you fallen into a social media rut? Do all of your client program recommendations consist of the obvious channels: Facebook , YouTube , Twitter and LinkedIn  | MORE »

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Rebuilding Reputation

Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand. | MORE »

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A Remedy for Media Relations Couples Counseling

For the managers and mentors among us, we need to encourage our teams to become even more focused on what—and who—truly matters. Trying to do it all becomes a fruitless exercise with diminishing returns. | MORE »

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Case Study: Ignite Puts the Pedal to the Metal for FIAT Brand

Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth. | MORE »

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How To Spot Nonverbal Communication

There are two sides to nonverbal communication: sending and receiving. As a leader within your organization, you must be cognizant and skillful at both. | MORE »

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A New Approach on Agency Reviews

How can consumer generalists possibly compete with trade specialists in handling the full scope of a B2B communications program? | MORE »

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PR Pros Must Lead as Companies Emerge from Scandal

PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level. | MORE »

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Transitioning Journalists to the PR Business

In-house journalists increase the rate and quality of content production and can help PR strategists to get the right stories in the right places—a major boon for organizations of all stripes. | MORE »

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New Fundraising Strategy Post-Superstorm Sandy

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program. | MORE »

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