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Should Your Brand Be on Snapchat? and Other Essential Questions About the Hottest Social App

August 8th, 2016 by

Snapchat is a great way to reach audiences in a consumable fashion. But if you’re just going to regurgitate the same content you use on television and other media platforms you’re going to struggle.

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How a Federal Laboratory’s Communications Team Tells Its Quarterly Story in One Cool Page

August 8th, 2016 by

The one-page document is a digestible way for senior leaders to view quarterly output. In addition to containing a slew of data, the infographic with the “high-tech look” scores points with the senior leaders.

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Six Communications Takeaways From the 2016 Summer Olympics so Far

August 1st, 2016 by

On August 5 Brazil is set to become the first South American country to host the Olympics. Some half million people are expected to join a city of 6 million inhabitants. While it has been well documented globally that Rio faces extreme challenges ( PRN, May 16), you’d not know it looking at the communications the Rio Olympics’ organizing committee is producing. The committee has a user-friendly, visually attractive website with stunning photos, press kits, news updates and social media links, among other PR tactics. Similar to many other sporting events, there is a festive and triumphant tone to the committee’s storytelling. While it’s understood that PR pros are expected to stress the positive aspects of stories, this must be balanced with at least some level of transparency. The committee’s lack of honest communications about the economic, social and health challenges facing Rio could become a negative story and perhaps reflect poorly on brands taking sponsorship roles at the games. At the least, the social and economic problems represent opportunities missed for brands on the CSR front.

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Picture This: How to Visualize Your Brand’s Stories With Instagram and Why You Should

August 1st, 2016 by

Chalk up the lack of media buzz around Instagram to the vagaries of our what-have-you-done-for-me-lately digital media world.

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Prep Schools Not Prepped for Sexual Crises: Ego Dooms Exeter, St. Paul’s

July 25th, 2016 by

The root cause of most scandals is institutional belief in infallibility. For the Catholic Church, papal decree established it in 1870, and as the award-winning movie Spotlight so clearly illustrated, it is still a part of the Church’s culture. For politicians, winning elections seems to convince them that they can get away with anything (think John Edwards and Mark “hiking the Appalachian trail” Sanford). In corporations it generally comes from a narcissistic CEO. We’ve noted this corollary in numerous columns: the more ego-driven the leader, the more likely the corporation is to suffer a PR crisis.

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5 Tips Summer Interns Used to Get Hired, Plus Insight from Their Boss

July 25th, 2016 by

So here you are: You’ve landed your dream summer internship. Look at you! Being an ambitious, forward-thinking go-getter, you’re already wondering how to convert it into a full-time job. We were in your shoes not long ago. Below are the most important things we did as interns to land full-time gigs. To add perspective, we’ve invited our boss, Becky Boles, to add her thoughts on what it takes to get hired by a major communications firm.

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Rapid-Response Tactics for When the News About Your Organization Is Bad and Getting Worse

July 25th, 2016 by

When negative news, such as a recall or a possible E. coli outbreak, hits the headlines, how should brand communicators handle it? And since most PR News Pro readers are outside the food sector, let’s broaden the discussion: How should communicators react when negative items about their brand make news? We’ll use food as a jumping-off point. The tactics and strategies we’ll cover apply to most sectors.

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Measuring the World: Tips & Tactics for Global Measurement Programs

July 18th, 2016 by

It is becoming increasingly critical to meet the needs of businesses that operate in different markets around the world. As a result, many companies are integrating global media measurement programs into their communications plans to provide a worldwide roadmap that drives future strategy. If you are considering a similar path, here are some important steps to take your measurement program global. Many are the same that you follow in your U.S. market. But there are some stark differences that require your attention.

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5 Specific Examples of What Makes a Feature Pitch Work

July 18th, 2016 by

Good journalists and editors can smell when brands are looking for media coverage about how wonderful they are. By contrast, editors and journalists seek pitches that will touch their readers. They want stories about interesting problems. Issues or problems that large groups of people may be facing can make excellent stories. A pitch about one brand’s journey, told in its own words from start to finish, will not.

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Tips to Work With Influencers & Agencies in the Aftermath of the FTC-Warner Bros. Case

July 18th, 2016 by

It’s happened again. The Federal Trade Commission (FTC) has upended a major brand for failing to comply with regulations concerning influencers. This time it’s Warner Bros. Home Entertainment Inc. Its online influencers failed “to disclose adequately” that the brand paid them to provide favorable coverage during a late-2014 marketing campaign for video game Middle Earth: Shadow of Mordor. The brand settled with the FTC, the agency said July 11.