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How Aflac Raised Its Reputation Pulse Score for Its CSR Initiatives

April 24th, 2017 by

In our regular feature on trends in PR, an Aflac executive whose portfolio includes reputation building discusses how brands are putting increasing importance on reputation and CSR activities. He provides a look behind the scenes of how Aflac improved its reputation scores by expanding perception of its CSR activities.

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How a So-Called Unglamorous Brand Builds Community on Instagram With Creative Content

April 24th, 2017 by

How can brands that supposedly lack a visual element create community and engagement on Instagram? One way is to expand the kind of content the brand provides. For example, ForRent.com at its essence is a large search engine for those seeking apartments and homes. On Instagram, though, it offers content about home decorating, entertaining, recipes, fitness and more, its AVP for social explains.

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H.O.T. Tip: How Toronto’s Transit System Uses Heat to Own Crises

April 17th, 2017 by

Businesses must comply with laws and regulations that demand protective measures for the safety of workers and the public; smart businesses go the extra mile to quickly right customer service wrongs before they become embarrassing public issues; and as sensible, informed adults, we take steps to protect ourselves and those around us, such as ensuring our children are vaccinated.

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Real or Fake? How to Make Sure Your Brand Really Wants PR Measurement

April 17th, 2017 by

Recently I got a phone call from Marion McDonald, chief strategy officer of Ogilvy PR Asia Pacific. She was preparing her presentation for the AMEC Summit in Bangkok, May 17-18 (www.amecorg.com). Now, Marion’s a great presenter, and I always will try to see one of her talks. In fact, at the AMEC Summit in Amsterdam a few years ago, she used the famous scene from the movie When Harry Met Sally as part of a discussion on how advertisers and PR people might work together.

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Values Count: Five Tips for Increasing Job Satisfaction via Self Reflection

March 27th, 2017 by

Research links low job satisfaction for PR pros with ethical conflict at work and distrust in leadership. Would you jump ship if you realized your company’s core values don’t align well with your own? Steph Curry, in an interview with ESPN, said he would. While most of us lack Curry’s financial security, we can take solace in trends indicating how values increasingly drive business decisions and serve the bottom line. For example, CSR programs please consumers who want to feel good about brands. And young professionals in particular expect to find a sense of purpose and happiness at work. Below are a few ways to increase your job satisfaction.

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How CCOs at Aflac and The Home Depot Keep Integration of Digital, Traditional PR Top of Mind

March 27th, 2017 by

In both of the Arthur W. Page Society “New CCO” Podcasts she has hosted, Home Depot CCO Stacey Tank asks her guest a version of this unlimited resources question: “If you had an unlimited budget, what would you do differently?” In an interview after we had exclusive access to the second podcast, we decided to turn the tables on Tank, asking her the same question. In addition, we queried Tank and Aflac CCO Catherine Hernandez-Blades, Tank’s guest on the second podcast that will be available in mid-April, about a theme that runs throughout their session: how brands integrate digital and traditional communications.

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How PR Can Play a Role in Training Employees to Be Brand Ambassadors

March 13th, 2017 by

Last year, I moved. That meant along with changes to my billing address, my favorite coffee shop and my go-to dog park, I also switched cable TV providers, sending me down a month-long rabbit hole of technician visits, troubleshooting phone calls and frustrations of every kind. The experience also resulted in the best PR I’ve ever received. It was due to just 1 employee who cared.

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How a Random Comment Helped Starbucks Discover Its Next Storytelling Series

March 6th, 2017 by

How does one become a next-generation CCO? Answering that question is the idea behind The New CCO Podcast, a series of conversations between CCOs from the Arthur W. Page Society. An advance copy of the series’ first podcast was made available to PRNews Pro. Below are some of its highlights.

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How Communicators Can Build Trust to Thrive in the Challenging Era Ahead

February 27th, 2017 by

Trust. To succeed at anything, we must earn trust and be accountable to demonstrate it to others, not just occasionally, but daily. No matter how the technology and job description of communications officers may change, our ability to create, build and maintain trust is the most important thing we do. As the world enters the fourth industrial revolution, we are embarking upon an era that fundamentally will change the way we live, work and communicate. Its scale and scope are unknown, but one thing is certain: We must take a thoughtful approach about how we manage communications to engender trust and preserve our organization’s reputation.

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Blog On: 7 Tips to Start a Blog That Will Build Your Business

February 27th, 2017 by

Are you thinking about starting a blog at your company? You recognize the value it could provide your organization, but how do you make sure the time you invest in it is worthwhile? How do you know if you’re writing the right types of blog posts for your brand and its publics? Here are tips to build a blog that builds your brand.