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We asked four PR pros with extensive writing backgrounds to provide tips and tactics.
When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.
Platform Prater: It was not a great week at Twitter where Tuesday’s earnings disappointed Wall St.
These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.
As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.
Brands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago.
It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.