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The Week in PR—April 27 – May 1, 2015

Here are the stories that were making headlines in the professional communications industry during the week of April 27 – May 1, 2015. | MORE »

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‘Mobilegeddon’ Is Here: How to Survive It

Are you a PR executive who lacks a strong relationship with your company’s IT department? Now you have a perfect excuse to fix that: Google’s recent and significant overhaul of its search algorithm that boosts search rankings for “mobile-friendly” sites. | MORE »

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A Team Approach to Web Development

As industry lines in advertising, marketing and PR continue to blur, millennials must continue to expand their skillsets and background knowledge in website creation | MORE »

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CPG Companies Raise Awareness by Packaging Products With Social Media

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary. | MORE »

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PR Lessons From the Presidential Campaigns

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality. | MORE »

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Take Twitter Analytics Into Account

Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job. | MORE »

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If It’s Online It Must be Video

All signs point to online video as the primary way that media publishers engage audiences and capture all-important eyeballs. | MORE »

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The Press Release Lives. Are Yours Effective?

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings. | MORE »

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Crystal Light Taps Variety at Red Carpet

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities. | MORE »

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When Opportunity Knocks

Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.  | MORE »

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