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How To Enhance Crisis Management Efforts

The International Public Relations Research Conference (IPRRC), better known as “The Miami Conference,” gathers academics and PR professionals for three intense days that offer the opportunity to hear more than 100 research papers presented by the world’s leading thinkers in public relations. | MORE »

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Rough Financial Patch for PR Agencies

It’s not pretty earnings-wise for PR agencies right now. Operating profit this year fell to an average of 16.1%, from 18.8% last year, according to an exclusive report produced by StevensGouldPincus on behalf of PR News. | MORE »

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PR Managers Diving Into Rapidly Changing Talent Pool

A rapidly changing talent pool is just one of several key trends in PR and communications. | MORE »

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Visual Storytelling Crucial to Online Marketing Strategies

Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape. | MORE »

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Communicators Start to Don Their Psychological Hats

As PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending. | MORE »

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Branding Bigger Part of Landing New Accounts

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition. | MORE »

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Measuring a Different Kind of Return in PR

What’s a parent who wants to maintain a successful public relations career to do? | MORE »

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How to Navigate the Electronic Landscape

Video, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges. | MORE »

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Handicapping the PR Career Track

With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers. | MORE »

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The Best Mistakes of Communication Leaders

In order to innovate, PR pros need a much better appreciation for failure. | MORE »

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