freed up premium content
Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News.
“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.”
What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.
Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.