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How Networking Outside Your Industry Can Benefit a Media Relations Effort

September 19th, 2017 by

It’s a fact of life in today’s market: many PR people shuffle from sector to sector and region to region during their careers. What are the best ways to learn a new field as well as the journalists in it? Our author provides tips that will help you quickly gain leverage with media members in your new sector and get a handle on trends.


Perfection Is the Enemy of the Good: Early Lessons From the Equifax Breach

September 19th, 2017 by

As you know, the Equifax data breach was much more than one of the largest exposures of customer data in history. It also was the site of several PR blunders. A cybersecurity communicator takes a look at some of the early lessons from Equifax’s miscues that all PR pros can learn from.


The Week in PR

September 12th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR and marketing. Stories this week include the demise of Bell Pottinger, Doug Busk’s new position, the FTC confronting influencers directly and older citizens getting their news via social media.


Lessons Learned Doing PR for the Mayweather-McGregor Fight

September 12th, 2017 by

Kelly Swanson and her small but capable team of PR pros oversaw PR for the recent Mayweather-McGregor fight. We asked her to discuss some of the lessons she learned from that experience.


How Souped-Up Press Conferences Propelled Mayweather-McGregor to New Heights

August 22nd, 2017 by

What’s it like to be in charge of PR for what’s looking to be the largest pay-per-view event in history and what can it teach you about PR? We ask Kelly Swanson, whose firm is in charge of PR for Saturday’s Mayweather-McGregor contest.


5 Steps That Will Make Your Content Marketing Program More Successful

August 15th, 2017 by

Content marketing is a team sport, or should we say a sport of teams? That’s because both content creators and salespeople need to collaborate on developing content. The goal of branded content is to create material that meets the needs of decision makers, although that’s often not done. The result is content that fails to support the business’s goals. Here are 5 steps to help brands avoid this dilemma.


How Southwest Responded to a Crisis Under Unthinkable Circumstances

August 15th, 2017 by

The upside of technology is obvious. But when things go wrong on the tech side it can create havoc for a technology dependent brand. That was the case for Southwest Airlines last summer, when a computer malfunction grounded a slew of its flights and left thousands stranded. See how the brand used Facebook Live and other social media to keep its passengers and employees informed.

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How a Healthcare Brand Crafted a Multifaceted Plan to Re-Engage Staff After Radical Changes

August 8th, 2017 by

Internal communications is a pain point for brands and organizations large and small in normal times. When significant changes are occurring inside an organization it can make communications even more difficult. Ally Bunin, a VP for internal communications at Brighton Health Plan Solutions, explains how her brand communicated during a period of radical internal changes.


How The CFA Institute Used Social Media to Humanize its Brand

July 17th, 2017 by

There are many things even a supposedly staid brand can do on social media to enhance awareness. Here’s what the Chartered Financial Advisor Institute has been doing on social media to humanize its brand and make it a bit more human and fun.


How Brands Can Find the Storytelling Sweet Spot With Their Podcasts and Reach New Audiences

July 17th, 2017 by

Podcasts are becoming more mainstream and so are finding their place in the tool kits of brand communicators. Are they right for your brand? If so, what should the podcast cover? Should it be a thinly veiled sales pitch or a storytelling vehicle that barely mentions your brand by name? We ask a pair of podcast veterans for best practices.