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How To Write Press Releases That Get Read

To ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
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Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift

Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders. | MORE »

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Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding Effort

When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio. | MORE »

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The Role of Storytelling in a Digital Age

Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.  | MORE »

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Case Study: To Promote Its New Burger Patties, Ball Park Spreads the Media Field

Ball Park, which is owned by The Hillshire Brands Co., called on its longtime PR agency MWW to create a PR campaign that would leverage the brand’s equity and carve a new niche among both sports fans and food shoppers. | MORE »

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PR and Communications Amidst Rapid Growth

The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences. | MORE »

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Never Try to Stack the Deck When You Conduct Corporate Research

Amid the plethora of PR tools available to communicators, underwriting academic research to help get the message out presents both great opportunity and an equal measure of risk. | MORE »

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How Under Armour Did (and Duke Energy Didn’t) Respond Well to Crisis

When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on. | MORE »

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‘Experiential’ Marketing Creeping to the Core of PR, While Consumers Looking to Brands for an Emotional Rescue

“Experiential” marketing, which combines a variety of media channels and techniques to get the proverbial fannies in the seats, is fast moving to the core of marketing communications. | MORE »

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How To Attach LinkedIn to Your PR Strategy

LinkedIn is still being underused by PR pros at both the agency and corporate levels. | MORE »

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