freed up premium content
There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.
When an organization’s response (or lack thereof) only helps to prolong a crisis.
A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.
When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.