Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.
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From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.
To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”
As the end of the year closes in, it also may be a good time to take a look at our professional objectives.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.
To start planning for 2016, a good first step is to use “calendar” as a verb
Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.