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SMBs Say They Are More Optimistic About the Economy; A Few Shopping Items that Mom and Dad Can Agree On

More than three-quarters of moms (80%) nationwide are making the major household purchasing decisions for their families, per a recent Child’s Play Communications study. Dads may still have a long way to go before they catch up, but the tide is slowly changing. | MORE »

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PR People Awards Finalists and PR News People to Watch

PR News will announce the winners of the 2013 PR People Awards at a Dec. 10 luncheon at Washington, D.C.’s National Press Club. We’ll also honor this year’s inductees into the PR News Hall of Fame and the 2013 People to Watch list of Rising PR Stars (listed here).  | MORE »

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Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach

In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks. | MORE »

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How To Shed Light on Complex Stories

On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
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Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice

Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined. | MORE »

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Lessons From ANA Masters of Marketing Confab

Every year, thousands of marketers, agencies, media providers and buyers, branding consultants, industry press and even the occasional PR practitioner converge for four days of speeches, seminars, schmoozing and hyper-networking at the Association of National Marketer’s (ANA) Masters of Marketing Conference.  | MORE »

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PRSA Annual Meeting Characterized By a Sustained Look Into the Future

Talk about reeling them in. At the Public Relations Society of America’s 2013 International Conference last week in Philadelphia it was standing room only for two separate work sessions focusing on how PR pros can deploy video to enhance their communications strategy.  | MORE »

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When The Paris Opera Ballet Came to Chicago, a PR Firm Moved Fast to Introduce the Troupe to New Audiences

When one of the top ballet companies in the world, the Paris Opera Ballet, decided to perform seven shows in Chicago last summer, the Windy City’s arts patrons were ready to fork over for tickets, while the Harris Theater for Music and Dance set its sights on reaching well beyond the 1,500 people it could fit into its house for a performance. | MORE »

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High Demand from Consumers For Honesty and Ethics; Twitter Now De Riguer, But What About Other Channels?

Can Handle the Truth: More than two-thirds of consumers in the U.S., UK and China place a high value on honesty and transparency, according to a recent Cohn & Wolfe study.
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How To Spending on Social a Long, Hard Slog

Despite the constant drumbeat throughout PR and marketing precincts to ramp up spending on social platforms, nearly 60% of senior-level PR executives said they are spending between just 1% and 5% of their overall revenue on social media, according to an exclusive study for PR News conducted by PR consultancy StevensGouldPincus. | MORE »

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