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‘Experiential’ Marketing Creeping to the Core of PR, While Consumers Looking to Brands for an Emotional Rescue

“Experiential” marketing, which combines a variety of media channels and techniques to get the proverbial fannies in the seats, is fast moving to the core of marketing communications. | MORE »

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Case Study: To Promote Its New Burger Patties, Ball Park Spreads the Media Field

Ball Park, which is owned by The Hillshire Brands Co., called on its longtime PR agency MWW to create a PR campaign that would leverage the brand’s equity and carve a new niche among both sports fans and food shoppers. | MORE »

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PR and Communications Amidst Rapid Growth

The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences. | MORE »

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How To Attach LinkedIn to Your PR Strategy

LinkedIn is still being underused by PR pros at both the agency and corporate levels. | MORE »

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Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs

More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey. | MORE »

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Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health Issues

In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues. | MORE »

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In the Heat of a Crisis, Will Your PR Plan Work?

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur. | MORE »

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How to Manage the Worst Situations Using Basic Rules and Authentic PR

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis. | MORE »

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When the Event Starts, Plans Can Be Worthless, but Planning is Everything

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives. | MORE »

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Organizations Put Low Priority on Growing New Leaders; C-Level Execs Unsure About How to Integrate Big Data

There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed. | MORE »

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