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VW’s Letter to Owners Works Because It’s Brief, Informative, Apologetic and Accepts Blame

October 26th, 2015 by

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.

In a Rebrand, Rethink Everything, Get Outside Help and Reconnect Boldly

October 26th, 2015 by

As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.

The Week in PR

October 26th, 2015 by

Brands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago.

Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration

October 26th, 2015 by

It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.

Supportive Senior Execs are Critical to Building, Retaining Diverse Workforce

October 26th, 2015 by

Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.

How Free Tools Can Help You Measure Instagram’s Value to Your Brand

October 19th, 2015 by

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?

How Southwest Put Social Media at the Center of Its Business and Why It Worked on Bloody Sunday

October 19th, 2015 by

As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.

5 Ways to Make Your Crisis Plan Work When It Goes From Tabletop to Reality

October 19th, 2015 by

Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

7 Tips to Accelerate Your PR Career and Be Perceived as a True Leader

October 19th, 2015 by

The question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.