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Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.
From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.
Here’s a look at PR and marketing news as well as executive changes for the week of February 9, 2014.
In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.
To grow awareness and support for Fair Trade Certified products, the nonprofit leveraged the gift-giving tradition of Mother’s Day by asking consumers: What if the products you give to mom could also celebrate mothers around the world?
We are in the midst of a transitional period for communicators, where traditional skills no longer are cutting it. We need some guidance to forge ahead in our careers. In response to a widely expressed call for competency-building support, we identified the skills that are most critical for communications professionals given where things seem to be trending.
“The biggest risk I took in my career is also the first risk I took in my PR career: starting MWW. Prior to that, I had never worked at a PR agency. In fact, I had never stepped foot into one.”
Lisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.