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Consumers Say Discounts Help Drive Loyalty; Marketers Collect Plenty of Data, But Not the Kind That They Need
The vast majority of Americans (93%) are loyal to stores that have sales on products they frequently purchase while 86% said they buy promotional products, according to a recent released by Synqera.
Case Study: Right To Play Recruits Parents And Athletes to Educate Consumers on Why Kids Having Fun is Serious Business
Right To Play is an international nonprofit that harnesses the power of play to help educate and empower children living in disadvantaged regions throughout the world. The NGO group reaches one million
The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.
Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.
An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.
Public Relations professionals are under more and more pressure to measure the results of their work. At the same time, the professional media outlets, which have been the mainstay of the third-party credibility model, continue to crumble while digital communication has taken center stage.
Case Study: The Greater Ft. Lauderdale Convention and Visitors Bureau Reminds Consumers It’s Always Sunny in Florida
Marketing Florida’s inviting beaches and sun-dappled weather is an easy sell, but the real challenge is finding the best way to remind people to visit when its not peak season.