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Case Study: From Man Snack to the Mainstream, Via Media Relations

The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales. | MORE »

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Strengthening Ties With C-Suite Executives

By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work. | MORE »

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The Role of Storytelling in a Digital Age

Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.  | MORE »

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Switching Channels: Social Media First Model Starting to Accelerate

As social media platforms move to the epicenter of marketing communications, brands and organizations of all stripes are starting to ramp up the amount of content and messaging catering to social channels. | MORE »

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Managing PR for Tourism Clients When Natural Disasters Strike

Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors. | MORE »

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How To Write Press Releases That Get Read

To ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
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Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift

Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders. | MORE »

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Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding Effort

When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio. | MORE »

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How Under Armour Did (and Duke Energy Didn’t) Respond Well to Crisis

When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on. | MORE »

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‘Experiential’ Marketing Creeping to the Core of PR, While Consumers Looking to Brands for an Emotional Rescue

“Experiential” marketing, which combines a variety of media channels and techniques to get the proverbial fannies in the seats, is fast moving to the core of marketing communications. | MORE »

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