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Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.
An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
People often spend their workdays stuck in the “important and urgent” mindset—things that need to happen and need to happen now. With budgets, deadlines and pressing client requests, it can be difficult to find time for anything else. But spending too much of your workday stuck here limits professional growth and development.
Public Relations professionals are under more and more pressure to measure the results of their work. At the same time, the professional media outlets, which have been the mainstay of the third-party credibility model, continue to crumble while digital communication has taken center stage.
Case Study: The Greater Ft. Lauderdale Convention and Visitors Bureau Reminds Consumers It’s Always Sunny in Florida
Marketing Florida’s inviting beaches and sun-dappled weather is an easy sell, but the real challenge is finding the best way to remind people to visit when its not peak season.
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice
Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.