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How to Avoid Social Media Measurement Pitfalls

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working. | MORE »

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My ‘Pivotal Moment’

“The principle that has guided me over my career is a belief in developing meaningful relationships.” | MORE »

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Job One: A Solid Foundation

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos. | MORE »

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The 12-Step Method…to Jargon-Free PR Writing

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak. | MORE »

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The Williams Affair: A Teachable Moment for PR

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself. | MORE »

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15/30: PR/Marketing News and Executive Changes

Here’s a look at PR and marketing news as well as executive changes for the week of February 9, 2014. | MORE »

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Marketers to Tap Journalists for Content

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories. | MORE »

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New Tactics for Coaching Top Execs

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do. | MORE »

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The Google Trail

PR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies. | MORE »

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Case Study: PR Campaign Connects Fair Trade to Mother’s Day

To grow awareness and support for Fair Trade Certified products, the nonprofit leveraged the gift-giving tradition of Mother’s Day by asking consumers: What if the products you give to mom could also celebrate mothers around the world? | MORE »

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