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Week in PR

October 12th, 2015 by

Twitter removed the interim tag from co-founder/interim CEO Jack Dorsey’s title, a move greeted on Wall Street with a 7% rise in Twitter’s share price.

PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth

October 12th, 2015 by

The killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction.

How Volkswagen and Turing Pharma Diverge on Crisis Management

October 12th, 2015 by

Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”

Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You’re Still Using Them

October 5th, 2015 by

Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release

Volkswagen PR Exec Speaks: ‘Company Takes This Matter Very Seriously,’ Media Site Tab Added

October 5th, 2015 by

Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy.

Week in PR

October 5th, 2015 by

PR Newswire on the Block: Britain’s UBM Plc confirmed last week it’s in “highly preliminary” talks to sell press release distribution service PR Newswire

How Do Journalists Truly Feel About PR’s Spray & Pray Approach? You May Not Like the Answer

October 5th, 2015 by

We asked journalists and PR pros about ways to build better relationships with each other.

Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation

October 4th, 2015 by

Paying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis.

How to Build the New, Trusted VW: 4 PR Views

September 28th, 2015 by

We ask 4 PR pros to discuss Volkswagen’s future.

5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram

September 28th, 2015 by

5 tips from FedEx about using Instagram to tell brand stories.