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8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

September 28th, 2015 by

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

ESPN’s PR Chief Shares His Career-Building Mentoring Secrets

September 28th, 2015 by

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

How to Prepare Your Brand for the Facebook ‘Dislike’ Button

September 21st, 2015 by

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.

How PR Insights Drive Great Marketing—and How You Can Get in on the Action

September 21st, 2015 by

How can we find meaningful insight, especially when traditional focus groups may not be an option?

Week in PR

September 21st, 2015 by

No Coal in Edelman’s Stocking: There are plenty of PR lessons in the news surrounding Edelman’s decision to end ties with coal producers and climate change deniers.

5 Action Items to Help You Prepare for Audience & Market Transformations

September 21st, 2015 by

The fundamentals of communications are timeless. The art of telling a great story, the science of selecting the right channels to share our story in and the nuances of language always have been and will continue to be critical to success.

Reporting PR Data to Senior Leaders and Clients: 3 Points of View on How to Do It, What to Show

September 21st, 2015 by

Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done?

Overwhelmed by Social Messages, Brands Fail to Respond to Queries

September 21st, 2015 by

We hear it repeatedly—brands should avoid entering the social media arena if they have no intention of joining the conversation with consumers and other influencers.

Updated Barcelona Principles Set a Framework for Global Measurement

September 21st, 2015 by

The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices.