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For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars; online video can be among the most engaging
“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back.
Digital Marketing a Mixed Bag Across Many Industries; Brands Lack Confidence in Multichannel Marketing ROI
A recent Economist Intelligence Unit (EIU) report on digital marketing preference has one overriding conclusion: Consumers want different things from brands in different industries.
Have you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had
Carmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”
Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR
Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.