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With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers.
Long before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content.
No longer a “nice to have,” CSR programs have become de rigueur among brands and organizations of all stripes. PR News’ CSR Awards run the gamut, from Cause Branding to Environmental Stewardship to Social Good.
In order to innovate, PR pros need a much better appreciation for failure.
Public service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service.