freed up premium content
In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.
Millennials are glued to their smartphones and addicted to social media. But when it comes to what’s important to them, millennials share many of the same values as previous generations.
Here’s a look at new assignments for some notable names in the public relations profession for the week of November 24, 2014.
If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.
While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier.