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Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This Year

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.  | MORE »

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The ‘Did You Get My Email?’ Phone Call to Reporters Has Little Ring Left

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters. | MORE »

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Social Media Starting to Become Legitimate Tool for Internal Relations

Leaders in social media for internal communications may offer useful lessons for the rest of us.  | MORE »

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PR Billing Rates Pegged to the Market

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News. | MORE »

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Case Study: Lois Paul and Partners Teams Up With SynapDx to Help Spread New Message About Early Autism Detection

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind. | MORE »

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Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.  | MORE »

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Dig Deeper for Yourself and Your PR Team

While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues. | MORE »

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Assessing the Hard Costs of Social Media

Used properly, social-media platforms can be extremely efficient at uncovering trends, discovering influencers, tracking coverage and building a brand, all things that PR is accountable for. But it takes time to use social media well. | MORE »

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As PR Execs Brace for the New Year, All Roads Lead to the C-Suite

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise. | MORE »

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‘Authenticity’ is a False Premise If Words Fail to Match Your Actions

Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work. | MORE »

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