Peyton’s Place: By now you’ve likely heard of Al Jazeera’s report about an Indianapolis clinic that allegedly distributed performance-enhancing human growth hormo
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CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
As we know, the PR landscape continues to evolve, which leads us to constantly reevaluate how we work and even change how we define public relations.
A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.
Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.
The holidays are upon us. But face it: For many of us, holiday shopping has just begun.
If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very
Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.
One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.