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PR Pros Need to Harness Growing Link Between Passion and ROI

When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.  | MORE »

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Blogs Emerging as News Release Platform

More than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW. | MORE »

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Organizations Put Low Priority on Growing New Leaders; C-Level Execs Unsure About How to Integrate Big Data

There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed. | MORE »

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Social and Mobile Channels Provide New Wheels for Your Media Tours

Mobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.  | MORE »

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Big Data: The Most Powerful PR Tool That Communicators Are Not Using

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.  | MORE »

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How To Avoid Branding Misconceptions

CEB research has identified four misconceptions about the corporate brand, which, if addressed, can help you get more of the right people choosing you in the right ways. | MORE »

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Mistargeting Your Message Can Be a PR Misadventure; SMBs Looking for More Guidance on Online Marketing

▶ Another Excuse to Banish ‘Spray and Pray’ for Good : Mistargeting your messages is a chronic problem in PR—and it’s starting to get worse. According to the 4th annual consumer survey by social Web | MORE »

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Case Study: Putting a Premium on Collaboration and Bolstering Content Creation Extends Clientele

The ampersand not only is part of the agency’s logo, but indicative of a culture that places a premium on cooperation. That goes for both internal and external purposes. | MORE »

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Everything You Need to Know About IT Executives

In the last two decades the Internet and electronic communications have revolutionized the PR world. But, perhaps, some of the most profound changes still await PR pros and communicators. | MORE »

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Producing the ‘Whole Egg’ of PR and Marketing

Since Ed Ney, former U.S. ambassador and past chairman of Y&R, passed away earlier this month, many wonderful stories have been shared among those who worked with Ed. These are all instructive and worth seeking out—he was an incredibly influential man to those of us who knew and loved him. | MORE »

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