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How Southwest Put Social Media at the Center of Its Business and Why It Worked on Bloody Sunday

October 19th, 2015 by

As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.

5 Ways to Make Your Crisis Plan Work When It Goes From Tabletop to Reality

October 19th, 2015 by

Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics

October 12th, 2015 by

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.

5 Ways Brands Can Establish Human Relationships With Audiences

October 12th, 2015 by

Developing strong brand relationships with customers is critical in today’s 24-7 marketplace. While this is easier said than done, there are many ways to evaluate your brand.

What Good Internal Communications Looks Like at Wells Fargo & Co.

October 12th, 2015 by

Each year, we survey thousands of team members to gauge their satisfaction with internal communications.

Week in PR

October 12th, 2015 by

Twitter removed the interim tag from co-founder/interim CEO Jack Dorsey’s title, a move greeted on Wall Street with a 7% rise in Twitter’s share price.

PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth

October 12th, 2015 by

The killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction.

How Volkswagen and Turing Pharma Diverge on Crisis Management

October 12th, 2015 by

Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”

Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You’re Still Using Them

October 5th, 2015 by

Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release

How Do Journalists Truly Feel About PR’s Spray & Pray Approach? You May Not Like the Answer

October 5th, 2015 by

We asked journalists and PR pros about ways to build better relationships with each other.