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Case Study: Concocting a ‘Sweet’ Community Relations Plan

During a one-year time frame, Nipro’s goal would be to build a strategic philanthropic plan that aligned the company’s giving with its business goals and objectives; this would allow for greater buy-in for community involvement efforts. | MORE »

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Getting Above the (Digital) Fold

As more and more of the major media outlets adopt a digital-first model, their Twitter accounts (and related keywords) present communicators with another PR vehicle to extend their reach. | MORE »

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How Build Trust Across Different Cultures

Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences. | MORE »

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Unify Paid, Earned, Owned Initiatives

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O. | MORE »

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When it Comes to Spending on Social, Facebook Dominates

Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%). | MORE »

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Forging the Power of Public Relations and Design

What is the headline we want to see in tomorrow’s media? Who are our most important audiences and where will we reach most of them at the right time to radiate our story through the right channels? | MORE »

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Case Study: Wielding Opinion Research to Combat Childhood Hunger

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools. | MORE »

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Making Sure Flat is Not the New Up

Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates. | MORE »

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How Create a Cascade of ‘Multiple Media’

As PR Newswire prepares to celebrate its 60th anniversary, I’ve been focused on trends in content spanning six decades. So what’s changed in the last 60 years? How about in the last three years? | MORE »

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Using Direct-to-Audience Digital PR

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.” | MORE »

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