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Nonprofit PR is an increasingly vital component of public relations, as purchasing patterns tend to mirror how much companies and organizations contribute to society.
Business Managers Grappling With Digital Readiness While Customer Service Can Make (or Break) Your Brand
More than three-quarters (76%) of business leaders view talent management as an important business challenge, according to a recent study conducted by The Boston Consulting Group.
Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.
Conflict is part of most client/agency relationships. But conflict resolution is also a major PR agency client service. Resolving inevitable conflicts between agency and client should follow the same pattern and pathway as resolving external conflicts on behalf of clients in their own markets.
Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.
More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand.
Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better Quality
Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”