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How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.
Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014.
HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.
Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.
Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.
A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.
The growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut.
While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.
PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.