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PR News CSR Awards Nominees 2015

Hall of Fame • The Allstate Foundation’s Purple Purse • Office Depot Foundation’s National Backpack Program • Time Warner Cable’s Connect a Million Minds Agency CSR A-List • APCO Worldwide • | MORE »

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Inquiring Minds

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand. | MORE »

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How to Avoid Social Media Measurement Pitfalls

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working. | MORE »

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My ‘Pivotal Moment’

“The principle that has guided me over my career is a belief in developing meaningful relationships.” | MORE »

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Job One: A Solid Foundation

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos. | MORE »

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The 12-Step Method…to Jargon-Free PR Writing

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak. | MORE »

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The Williams Affair: A Teachable Moment for PR

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself. | MORE »

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Storytelling: Key to Engaging Investors

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later. | MORE »

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15/30: PR/Marketing News and Executive Changes

Here’s a look at PR and marketing news as well as executive changes for the week of February 9, 2014. | MORE »

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Marketers to Tap Journalists for Content

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories. | MORE »

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