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Volkswagen PR Exec Speaks: ‘Company Takes This Matter Very Seriously,’ Media Site Tab Added

October 5th, 2015 by

Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy.

Week in PR

October 5th, 2015 by

PR Newswire on the Block: Britain’s UBM Plc confirmed last week it’s in “highly preliminary” talks to sell press release distribution service PR Newswire

How Do Journalists Truly Feel About PR’s Spray & Pray Approach? You May Not Like the Answer

October 5th, 2015 by

We asked journalists and PR pros about ways to build better relationships with each other.

PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts

October 4th, 2015 by

While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed

Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation

October 4th, 2015 by

Paying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis.

How to Build the New, Trusted VW: 4 PR Views

September 28th, 2015 by

We ask 4 PR pros to discuss Volkswagen’s future.

5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram

September 28th, 2015 by

5 tips from FedEx about using Instagram to tell brand stories.

8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

September 28th, 2015 by

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

ESPN’s PR Chief Shares His Career-Building Mentoring Secrets

September 28th, 2015 by

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with