freed up premium content


avatar

PR and Communications Amidst Rapid Growth

The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences. | MORE »

Comments Off

avatar

How to Manage the Worst Situations Using Basic Rules and Authentic PR

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis. | MORE »

Comments Off

avatar

When the Event Starts, Plans Can Be Worthless, but Planning is Everything

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives. | MORE »

Comments Off

avatar

How To Attach LinkedIn to Your PR Strategy

LinkedIn is still being underused by PR pros at both the agency and corporate levels. | MORE »

Comments Off

avatar

Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs

More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey. | MORE »

Comments Off

avatar

Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health Issues

In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues. | MORE »

1 Comment

avatar

In the Heat of a Crisis, Will Your PR Plan Work?

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur. | MORE »

Comments Off

avatar

PR Pros Need to Harness Growing Link Between Passion and ROI

When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.  | MORE »

Comments Off

avatar

Blogs Emerging as News Release Platform

More than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW. | MORE »

1 Comment

avatar

Organizations Put Low Priority on Growing New Leaders; C-Level Execs Unsure About How to Integrate Big Data

There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed. | MORE »

Comments Off