The Week in PR
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In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.
Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.
The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.
In 2015, the world paid closer attention to significant social changes that transformed the global business landscape.
Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.
By now, we all are solidly settled into 2016 and fighting through the winter funk.
Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.