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Survey Finds Broad Use of Social Listening

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs. | MORE »

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How to Reconfigure a (Bad) Press Release

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience. | MORE »

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Case Study: How Telecom Company Boosted Lines of Communication

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run. | MORE »

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Six Questions in Search of Crisis Communications

While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier. | MORE »

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Comings and Goings: PR People Moves for the Week of November 17, 2014

Here’s a look at new assignments for some notable names in the public relations profession for the week of November 17, 2014. | MORE »

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Comings and Goings: PR People Moves for the Week of November 10, 2014

Here’s a look at new assignments for some notable names in the public relations profession for the week of November 10, 2014. | MORE »

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How to…Find Influencers on Instagram

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships. | MORE »

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Always On

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online. | MORE »

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Online Marketing Needs a Mobile-First Approach

Brands and organizations of all stripes have spent the last few years moving to a digital-first marketing strategy. But they shouldn’t get too comfortable, as the digital-first approach is about to get eclipsed by the mobile-first approach. | MORE »

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Sharing Stories Is Job One

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.  | MORE »

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