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Ethics as Part of the PR Decision-Making Process

It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values and make it a more integral part of communications. | MORE »

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Social Media Icon Awards Finalists Announced

PR News covers all the social media bases with our Social Media Icon Awards. This year’s awards luncheon will take place at the Grand Hyatt in New York, on June 2. | MORE »

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PR’s Stake in the Evolution of the Internet

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies. | MORE »

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Rebranding Effort Yields ‘Money School’ Initiatives

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk. | MORE »

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Decoding the Millennials

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.
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Make Sure Your Stories Get Found

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.  | MORE »

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Developing an ‘Earned’ Media Plan

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.  | MORE »

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PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm

In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time. | MORE »

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Communicators Track an Uncharted Terrain

Pre-Web, the marketing and communication vehicles were largely defined by media relations, advertising, print and events. But in a digital age, the rules have changed for communicators. | MORE »

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Case Study: Toshiba Lends Helping Hand to the Nation’s Helpers

In 2010 Toshiba America Business Solutions (TABS) created the Helping the Helpers Technology Makeover contest, which pitted nonprofits against one another to win a full-blown technology makeover. | MORE »

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