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SEO on Collision Course With Public Relations

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.  | MORE »

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Measurement Is Critical to PR. ‘Vanity Metrics’ Are Not.

The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives. | MORE »

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Anatomy of a PR Business Win

New business is the lifeblood of any communications agency. While the added income an agency can generate from existing clients is the best and most profitable type, obtaining new clients is critical, because there’s generally a limit to how much additional income even the most satisfied clients will give its agency in a given year. | MORE »

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PR Managers Diving Into Rapidly Changing Talent Pool

A rapidly changing talent pool is just one of several key trends in PR and communications. | MORE »

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Visual Storytelling Crucial to Online Marketing Strategies

Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape. | MORE »

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Communicators Start to Don Their Psychological Hats

As PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending. | MORE »

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Branding Bigger Part of Landing New Accounts

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition. | MORE »

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Measuring a Different Kind of Return in PR

What’s a parent who wants to maintain a successful public relations career to do? | MORE »

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How to Navigate the Electronic Landscape

Video, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges. | MORE »

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Handicapping the PR Career Track

With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers. | MORE »

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