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How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

February 1st, 2016 by

As communications pros we know that storytelling can be a powerful tool.

3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

February 1st, 2016 by

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.

How to Choose Your PR Dashboard

January 25th, 2016 by

Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports?

Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode

January 25th, 2016 by

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising

Crisis Management Tips Learned From the Ebola Outbreak in West Africa

January 25th, 2016 by

While each situation is unique, the importance of effective communication in these instances isn’t.

5 Ways to Build Better Coexistence Between Millennials and Managers

January 25th, 2016 by

It’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.

The Week in PR

January 25th, 2016 by

The Week in PR

Diversity in PR: Is the Emphasis on Research a Stalling Game Slowing Down Real Change?

January 25th, 2016 by

In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.

47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers

January 18th, 2016 by

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.

Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

January 18th, 2016 by

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.