Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.
Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
Being the first magazine to market with a social game was a daunting task.
The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.
Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.
The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.
Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.