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Case Study: Real Estate Company Homes in on Paid-Earned Model

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings.

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Traditional PR Tools Retain Importance in the Digital Era

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch.

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How Social Media Is Altering IR/PR

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.

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How To Own the Content Marketing Budget

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?

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Screen Test

If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.

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Coca-Cola Stirs Up Its Communications Via World Cup

As an official sponsor of the FIFA World Cup, the Coca-Cola marketing campaign for the 2014 FIFA World Cup Brazil was built upon the notion that the competition is the “World’s Cup,” with the goal to create the most inclusive, engaging and participatory Coca-Cola World Cup campaign to date.

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3 PR Tactics to Strategically Enable Sales Lift

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.

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After a Scandal, PR is Only as Effective as the Reforms

The Secret Service has been hammered by the media since 2009 because of the string of embarrassing security breaches that have put the agency’s credibility in jeopardy. The latest episode happened September 19, when an armed intruder jumped over the White House fence and ran into the residence.

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Survey: Communicators Underutilize Video

Nearly 77% of communicators said the use of online video as a messaging platform was underutilized, according to an exclusive survey conducted by PR News and PR Newswire’s MutliVu division.

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How To Maximize Your Media Training Efforts

If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself.

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