In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
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To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.
PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
We asked four PR pros with extensive writing backgrounds to provide tips and tactics.
Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.