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Case Study: Establishing a Unified Brand for Philips with Smart Marketing, Teamwork and Keeping Things Flexible
Prior to 2013, Philips had 40 brands exhibiting in multiple exhibit spaces at LFI, each heavy with product displays. The new positioning required GES and Philips to produce a single 10,000 square-foot innovative booth to house all previously separated brands.
Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between?
CEB research has identified four misconceptions about the corporate brand, which, if addressed, can help you get more of the right people choosing you in the right ways.
Mistargeting Your Message Can Be a PR Misadventure; SMBs Looking for More Guidance on Online Marketing
▶ Another Excuse to Banish ‘Spray and Pray’ for Good : Mistargeting your messages is a chronic problem in PR—and it’s starting to get worse. According to the 4th annual consumer survey by social Web
The ampersand not only is part of the agency’s logo, but indicative of a culture that places a premium on cooperation. That goes for both internal and external purposes.
In the last two decades the Internet and electronic communications have revolutionized the PR world. But, perhaps, some of the most profound changes still await PR pros and communicators.
In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.
Crises come in all varieties, but some are worse than others. The kind the emerge suddenly, but then evolve slowly are the worst, and the hardest to deal with.
The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.