As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.
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Nearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.
Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.
Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.
“What your body says is as important as what your mouth says.”
For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.
We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.
This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.
One of the best-known PR lessons for brands is that it’s a good idea to have a crisis plan in place since no organization is immune to a crisis situation, as PR pros have argued repeatedly in these pages. But what can and should brands do when they find themselves in the crosshairs of someone else’s crisis or in a crisis not directly related to them?