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Tips to Create Instagram Contests That Will Raise Brand Awareness

March 28th, 2016 by

As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.

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PR News/Nasdaq Survey: Nearly Half of Organizations Shun Crisis Preparation

March 28th, 2016 by

Nearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.

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Tips and Tactics to Help PR Communicate More Effectively With CEOs and the C-Suite

March 21st, 2016 by

Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.

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A Measurement Framework to Help You Improve Your Data Competency

March 14th, 2016 by

Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.

The Week in PR

March 14th, 2016 by

The Week in PR

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Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential Candidates

March 14th, 2016 by

“What your body says is as important as what your mouth says.”

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Sharapova Sponsors and Whole Foods’ Oranges: Brand Crisis in the Fast Lane

March 14th, 2016 by

For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.

How to Create an Editorial Plan to Write Simply About Complex Issues

March 14th, 2016 by

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

5 Tips to Help Communicators Adjust to Disrupted Commercial Sectors

March 14th, 2016 by

This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.

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Uber & Apple Caught in the Crossfire: What to Do When Ensnared in a Crisis Not of Your Making

March 7th, 2016 by

One of the best-known PR lessons for brands is that it’s a good idea to have a crisis plan in place since no organization is immune to a crisis situation, as PR pros have argued repeatedly in these pages. But what can and should brands do when they find themselves in the crosshairs of someone else’s crisis or in a crisis not directly related to them?