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How Three Communications Chiefs Hire and Cultivate Winning Digital/Social Media Teams

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team. | MORE »

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5 Steps to Building a Winning Content Strategy

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience. | MORE »

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How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy. | MORE »

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How to Get Your Media Pitches Read

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details. | MORE »

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3 Case Studies from Organizations Making Press Releases Work More Effectively

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing. | MORE »

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The Week in PR, August 3 – August 10

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire. | MORE »

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8 Tips for Boosting Your Snapchat Campaign

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service. | MORE »

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5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.  | MORE »

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Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness

There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly. | MORE »

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Larger Agencies Look to Hourly Billing Rates to Make Up for Recent Losses

We noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses. | MORE »

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