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In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better.
Is your to-do list spiraling out of control? Try these six suggestions to tame the beast.
PR News’ weekly look at the stories that are shaping the world of professional communications.
When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.
The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.
Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people.