Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning.
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Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators.
The pharma sector is losing its heroic mystique. An industry that pioneered vaccines against diseases endangering billions finds itself facing the ill-wind of public disdain. Regardless of whether some of the
[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of
Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.
As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of
The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every
You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press
Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is