As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.
The theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird.
To honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity.
Mobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.
Multiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.
As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.
Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.
While it’s still a relatively new position throughout corporate America, chief communications officers can command some pretty solid pay.
Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.