Internal communications and employee engagement become hot topics whenever communicators talk shop.
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No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.
We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.
Perhaps it might be appropriate to avoid making resolutions and vow to break some of them.
As a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices?
We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.
With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?
CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very