freed up premium content


avatar

Confronting the Critics Online

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again? | MORE »

Comments Off

avatar

Why People Abandon Your Social Platforms

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward. | MORE »

Comments Off

avatar

Listen to Your Team and be Listened to

If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you. | MORE »

Comments Off

avatar

Using Visuals in Content/Strategic Marketing

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences. | MORE »

Comments Off

avatar

How to Make Your Quotes, Well, More Quotable

For news releases and other public relations materials, maybe the goal isn’t for your CEO’s quotes to end up in Bartlett’s but to make some of the clips in tomorrow’s news roundup. | MORE »

Comments Off

avatar

The Week in PR

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret. | MORE »

Comments Off

avatar

Lessons Learned from the Kraft Heinz Press Release

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. | MORE »

Comments Off

avatar

When the Conversation Gets Derailed

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly. | MORE »

Comments Off

avatar

Telecoms Use Promos to Grow Social, Biz

Telecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee. | MORE »

Comments Off

avatar

Serving Up Content for a Snackable World

The death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success. | MORE »

Comments Off