Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.
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As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.
It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.
Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.
Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.
It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?
As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.