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Millennials, Data, Bold Stakeholders Will Test Communicators in ’16

January 4th, 2016 by

We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.

The Week in PR

January 4th, 2016 by

Peyton’s Place: By now you’ve likely heard of Al Jazeera’s report about an Indianapolis clinic that allegedly distributed performance-enhancing human growth hormo

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Cutting Through the Clutter with Clever, Campy Videos

December 24th, 2015 by

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”

Chipotle & Theranos Differ on Crisis Management, Results Similar Though

December 21st, 2015 by

If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very

Most Important PR Lesson of 2015? Endless Learning = Survival & Success

December 21st, 2015 by

As we know, the PR landscape continues to evolve, which leads us to constantly reevaluate how we work and even change how we define public relations.

Instagram Topped Facebook in U.S. Brands’ Social Actions in 2015

December 21st, 2015 by

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.

6 Gifts PR Pros Should Give to Themselves as the Year Winds Down

December 21st, 2015 by

Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.

10 Holiday Gift Ideas for PR Pros

December 21st, 2015 by

The holidays are upon us. But face it: For many of us, holiday shopping has just begun.

Week in PR

December 21st, 2015 by

As we reported last week in these pages, Chipotle’s top financial man, CFO Jack Hartung, said that its proposed industry-leading food safety program likely would result in the burrito maker having to raise prices

3 Tips for B2B Communicators to Build Stronger Customer Relationships

December 14th, 2015 by

Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators.