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How to Harness Influencers to Simplify and Improve Your Social Analytics

December 7th, 2015 by

The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every

4 Press Release Alternatives That Drive Engagement

December 7th, 2015 by

You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press

How Local Coverage Can Buy You National Exposure, Grow Your Brand

December 7th, 2015 by

Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is

PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe

December 7th, 2015 by

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should

Reputation Alert: Your Stakeholders Have Long Memories Post-Crisis

December 7th, 2015 by

When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.

The Week in PR

December 7th, 2015 by

E. coli: While Chipotle dealt quickly and transparently with its E. coli crisis (PRN, Nov. 15), the stain remains. As of Nov. 29, there were 45 known cases of E. coli O26 in six states linked to Chipotle

6 Tips to Help Build Execs’ Credibility Through Bylined Articles

November 23rd, 2015 by

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.

A 6-Step Pre-Holidays PR Checkup to Bring the Year to a Successful Close

November 23rd, 2015 by

As the end of the year closes in, it also may be a good time to take a look at our professional objectives.

The Week in PR

November 23rd, 2015 by

People Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.

7 Tech Trends Chief Communications Officers Should Track in 2016

November 23rd, 2015 by

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.