The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every
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You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press
Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is
BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should
When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.
As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.
As the end of the year closes in, it also may be a good time to take a look at our professional objectives.
It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.