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Overwhelmed by Social Messages, Brands Fail to Respond to Queries

We hear it repeatedly—brands should avoid entering the social media arena if they have no intention of joining the conversation with consumers and other influencers. | MORE »

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Updated Barcelona Principles Set a Framework for Global Measurement

The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices. | MORE »

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Week in PR

No Coal in Edelman’s Stocking: There are plenty of PR lessons in the news surrounding Edelman’s decision to end ties with coal producers and climate change deniers. | MORE »

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How to Make Marriage of PR & Marketing Work? Clear KPIs and Meetings, Meetings, Meetings

It seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past. | MORE »

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Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI. | MORE »

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Chief Communications Officer’s Role Expands as Social Media Threat Grows

A brand’s reputation can be dented faster than at any time in history, in large part due to social media. That’s why the 75 Fortune 500 CCOs who responded to the study said their top priorities included protecting the brand against fallout from social media attacks. | MORE »

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2015 Platinum PR Award Finalists Announced

In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies. | MORE »

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The Week in PR

Back to Barcelona: With it being Measurement Week in North America (please see page 9), it’s important to note the International Association for Measurement and Evaluation of Communication (AMEC) launched an updated Barcelona Principles, which it’s calling Barcelona Principles 2.0.  | MORE »

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How a Global Tech Firm Used Data Analysis to Steer Future PR Spending

We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.  | MORE »

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7 PR Leaders Weigh In on Way Ahead for Subway

We asked PR thought leaders how they would counsel Subway during the next 3-5 months. | MORE »

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