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Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.
“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.”
Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.
A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.
How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.
Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014.
HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.