freed up premium content

Chipotle & Theranos Differ on Crisis Management, Results Similar Though

December 21st, 2015 by

If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very

Most Important PR Lesson of 2015? Endless Learning = Survival & Success

December 21st, 2015 by

As we know, the PR landscape continues to evolve, which leads us to constantly reevaluate how we work and even change how we define public relations.

Instagram Topped Facebook in U.S. Brands’ Social Actions in 2015

December 21st, 2015 by

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.

6 Gifts PR Pros Should Give to Themselves as the Year Winds Down

December 21st, 2015 by

Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.

10 Holiday Gift Ideas for PR Pros

December 21st, 2015 by

The holidays are upon us. But face it: For many of us, holiday shopping has just begun.

Week in PR

December 21st, 2015 by

As we reported last week in these pages, Chipotle’s top financial man, CFO Jack Hartung, said that its proposed industry-leading food safety program likely would result in the burrito maker having to raise prices

10 PR Trends for 2016, From Mobile Optimization to Blogger Outreach

December 14th, 2015 by

[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of

The Week in PR

December 14th, 2015 by

Eagle has Landed: Your brand can do many things correctly in a crisis and it still may end up having weeks like Chipotle experienced, which included a share price falling (down almost 30% over 4 months)

PR in 2016: Tumbling Silos and Heated Competition for Talent

December 14th, 2015 by

Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.

4 Insider Views of the Forces That Will Change Public Relations in 2016

December 14th, 2015 by

One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.