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Ethics Quiz (What to Ask Yourself Before You Act)

February 25th, 2013 by

Most of us believe or want to believe that we are ethical and in most cases the belief is valid. Very few of us wake up in the morning with the pronounced intention of cheating, lying and stealing. Yet

Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

December 12th, 2011 by

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.