freed up premium content


avatar

How to Listen for the ‘Digital Echo’

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources. | MORE »

Comments Off

avatar

Critical PR Issues Debated at Counselors Academy Event

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact. | MORE »

Comments Off

avatar

Case Study: Concocting a ‘Sweet’ Community Relations Plan

During a one-year time frame, Nipro’s goal would be to build a strategic philanthropic plan that aligned the company’s giving with its business goals and objectives; this would allow for greater buy-in for community involvement efforts. | MORE »

Comments Off

avatar

Getting Above the (Digital) Fold

As more and more of the major media outlets adopt a digital-first model, their Twitter accounts (and related keywords) present communicators with another PR vehicle to extend their reach. | MORE »

Comments Off

avatar

How Build Trust Across Different Cultures

Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences. | MORE »

Comments Off

avatar

Unify Paid, Earned, Owned Initiatives

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O. | MORE »

Comments Off

avatar

When it Comes to Spending on Social, Facebook Dominates

Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%). | MORE »

Comments Off

avatar

Forging the Power of Public Relations and Design

What is the headline we want to see in tomorrow’s media? Who are our most important audiences and where will we reach most of them at the right time to radiate our story through the right channels? | MORE »

Comments Off

avatar

Case Study: Wielding Opinion Research to Combat Childhood Hunger

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools. | MORE »

Comments Off

avatar

Making Sure Flat is Not the New Up

Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates. | MORE »

Comments Off