Ebola deaths were mounting. In early September 2014, Liberia was logging more than 70 confirmed cases daily, and the toll was rising. With too few Ebola Treatment Units (ETUs), a scarcity of ambulances, no way to reach remote areas quickly and healthcare workers falling ill, communication was the only means to forestall spreading the deadly disease.
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As PR pros, we know that a large part of our job is to consistently garner coverage for our brand in the media. Whether through traditional or digital mediums, television, radio, print, online or increasingly social engagement, the placements we secure are the measurement of our success. More often than not much of our work is done on a limited budget.
It’s a toss-up. Who was suffering more from delusional thinking last month: UK Prime Minister David Cameron or UC Davis Chancellor Linda Katehi? You’ll have to judge for yourself.
Many local or purely trade news stories have national hooks. Here is a 10-step method to gaining national exposure for your local story by taking it to Washington, D.C., and perhaps NY City.
Snapchat had to be happy with what occurred during the Digital Content NewFronts, which began May 2 in NY. Despite Snapchat’s absence as a presenter at the annual marketing confab, there was considerable buzz about the brand. We ask Snapchat experts how brands can use it to reach millennials.
Science is deceptively void of emotion. There’s a Big Bang, a periodic table and numbers. But they can get awfully dry, and so can technology—at least on the surface.
People who want to resolve issues, those are who you want in a crisis.
An overabundance of options usually leads people to consolidate their trust into a few select providers.
In potential crisis situations, UNOS invokes a crisis communications plan and involves UNOS executive staff members and elected officers.
Since PR professionals often are charged with developing effective online content, this article details six steps for creating search engine-friendly content.