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How Arby’s Found Its Voice Under Pharrell’s Hat

April 18th, 2016 by

At the end of 2015, Arby’s same-store sales increased 8.1%, outpacing a comparable set of Quick-service restaurants (QSR) by an estimated 5.5% during the same period. While it might seem that this happened overnight, several elements were in place that helped prompt the brand find its voice.

How PR Pros Can Shape a Brand’s Culture to Avert Looming Crises

April 18th, 2016 by

Every day, another organization finds its way into the headlines embroiled in a once-preventable crisis that threatens its reputation, financial health, even its very survival. In this age of instant global communication, no organization is immune. Entire companies and their stakeholders can suffer from the consequences of poor decisions made by people at every level of the organization. Often, powerful cultural influences in an organization disguise the warning signs that can identify smoldering issues that spell disaster.

The Week in PR

April 18th, 2016 by

The Week in PR

The Week in PR

April 13th, 2016 by

The Week in PR

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Consumer Engagement on Instagram With B2B Brands Up Nearly 100%

April 11th, 2016 by

Many communicators and marketers make their bones on consumer engagement. Mission accomplished, for Q1 on Instagram at least. Spurred by B2B brands’ 21% increase in Instagram posts, consumer engagement rose 97% vs the same period in ’15, according to Shareablee data provided exclusively to PR News.

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What Instagram’s 60-Second Video Format Means for Communicators and Brand Marketers

April 11th, 2016 by

Very much in the Facebook style of rollouts, some brands had been provided the additional 45 seconds months earlier, allowing them to preview their Super Bowl ads on the platform and compete for television’s ad dollars. Although video might seem an afterthought on photo-dominated Instagram, Shareablee data, provided exclusively to PR News, argues otherwise.

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4 Tips to Help Communicators Create Meaningful Consumer Engagement

April 11th, 2016 by

The path to effective engagement in any sector can be far from easy. In healthcare, while there are countless opportunities to connect with patients, making engagement meaningful and successful still can pose problems. Similar to the target audience for many brands, patients are a diverse group, representing every demographic cohort. There is no one way to reach them all.

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Some Dashboard Tips You Can Apply Now (and a Pitch for Live Events)

April 4th, 2016 by

Dashboards must start with your company’s communications and business goals, along with objectives that you know are measurable. You also need to know your audiences and tailor your dashboard to their needs. With all that knowledge in hand, you then pick metrics. If the dashboard is intended for senior leadership, your metrics should be based on what the C-suite’s inhabitants want to see tracked.

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Like Brands Governments Test Content, Frequency, Fun on Social

April 4th, 2016 by

Governments and world leaders are increasing their presence on social media. And like brands, some are committed to it, while others use a Facebook page as a placeholder, posting mundane announcements or no content at all. Indeed many of the trends brands have observed on social are apparent with the social accounts of world governments and leaders.

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What Google’s AdWords Redesign Means for Savvy PR Professionals and Brand Marketers

April 4th, 2016 by

It was big news Monday when Google unveiled a redesign for AdWords to select users of its cash cow product. The product of years of observing reportedly hundreds of global clients using AdWords, this first redesign in forever is expected to make it easier for users to track the words they’ve bought. Deploying Google’s Material Design strategy, users will find a series of graphs called Overviews replacing pages of data about specific words.