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“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013.
When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment.
Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.
Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.
“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves.
The key is to use technology as a research and organizational tool, not the end-all, be-all solution. These proven strategies will help PR people strengthen their media efforts by relying a little less on technological shortcuts and a little more on targeted research.
Perception of management is usually predicated on C-level executives being able to articulate a compelling vision for their brand or organization. And on PR pros delivering that message.