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The ‘Did You Get My Email?’ Phone Call to Reporters Has Little Ring Left

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters. | MORE »

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Social Media Starting to Become Legitimate Tool for Internal Relations

Leaders in social media for internal communications may offer useful lessons for the rest of us.  | MORE »

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PR Billing Rates Pegged to the Market

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News. | MORE »

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Case Study: Lois Paul and Partners Teams Up With SynapDx to Help Spread New Message About Early Autism Detection

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind. | MORE »

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Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.  | MORE »

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Dig Deeper for Yourself and Your PR Team

While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues. | MORE »

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‘Authenticity’ is a False Premise If Words Fail to Match Your Actions

Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work. | MORE »

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Consumers Say Discounts Help Drive Loyalty; Marketers Collect Plenty of Data, But Not the Kind That They Need

The vast majority of Americans (93%) are loyal to stores that have sales on products they frequently purchase while 86% said they buy promotional products, according to a recent released by Synqera. | MORE »

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Case Study: Right To Play Recruits Parents And Athletes to Educate Consumers on Why Kids Having Fun is Serious Business

Right To Play is an international nonprofit that harnesses the power of play to help educate and empower children living in disadvantaged regions throughout the world. The NGO group reaches one million | MORE »

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Assessing the Hard Costs of Social Media

Used properly, social-media platforms can be extremely efficient at uncovering trends, discovering influencers, tracking coverage and building a brand, all things that PR is accountable for. But it takes time to use social media well. | MORE »

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