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In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.
For senior PR managers, the NFL scandals (and the league’s bumbling responses) hold several lessons. Perhaps the biggest takeaway is the need to set new standards without concern “for the gate” and strongly communicate those standards to the public.
When the dust of generalizations settles, we’re left with a world where millennials have increasing purchasing clout, and are buying all their stuff through social media. That means that, with a strategic approach to social media management, PR professionals have a great opportunity to cultivate and grow millennials as customers.
While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization.
▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential
In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment.
While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective.
A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person.
Even the most popular brands are not immune to rapidly changing consumer tastes.