freed up premium content


avatar

Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation

Paying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis. | MORE »

Comments Off

avatar

How to Build the New, Trusted VW: 4 PR Views

We ask 4 PR pros to discuss Volkswagen’s future. | MORE »

Comments Off

avatar

5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram

5 tips from FedEx about using Instagram to tell brand stories. | MORE »

Comments Off

avatar

8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA | MORE »

Comments Off

avatar

ESPN’s PR Chief Shares His Career-Building Mentoring Secrets

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh. | MORE »

Comments Off

avatar

The Week in PR

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with | MORE »

Comments Off

avatar

How PR Insights Drive Great Marketing—and How You Can Get in on the Action

How can we find meaningful insight, especially when traditional focus groups may not be an option? | MORE »

Comments Off

avatar

How to Prepare Your Brand for the Facebook ‘Dislike’ Button

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device. | MORE »

Comments Off

avatar

5 Action Items to Help You Prepare for Audience & Market Transformations

The fundamentals of communications are timeless. The art of telling a great story, the science of selecting the right channels to share our story in and the nuances of language always have been and will continue to be critical to success. | MORE »

Comments Off

avatar

Reporting PR Data to Senior Leaders and Clients: 3 Points of View on How to Do It, What to Show

Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done? | MORE »

Comments Off