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Paying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis.
We ask 4 PR pros to discuss Volkswagen’s future.
I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.
How can we find meaningful insight, especially when traditional focus groups may not be an option?
The fundamentals of communications are timeless. The art of telling a great story, the science of selecting the right channels to share our story in and the nuances of language always have been and will continue to be critical to success.
Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done?