freed up premium content


avatar

Storytelling: Key to Engaging Investors

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later. | MORE »

Comments Off

avatar

Inquiring Minds

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand. | MORE »

Comments Off

avatar

15/30: PR/Marketing News and Executive Changes

Here’s a look at PR and marketing news as well as executive changes for the week of February 9, 2014. | MORE »

Comments Off

avatar

Marketers to Tap Journalists for Content

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories. | MORE »

Comments Off

avatar

New Tactics for Coaching Top Execs

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do. | MORE »

Comments Off

avatar

The Google Trail

PR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies. | MORE »

Comments Off

avatar

Case Study: PR Campaign Connects Fair Trade to Mother’s Day

To grow awareness and support for Fair Trade Certified products, the nonprofit leveraged the gift-giving tradition of Mother’s Day by asking consumers: What if the products you give to mom could also celebrate mothers around the world? | MORE »

Comments Off

avatar

4 Crucial PR Skills You Need (Right Now)

We are in the midst of a transitional period for communicators, where traditional skills no longer are cutting it. We need some guidance to forge ahead in our careers. In response to a widely expressed call for competency-building support, we identified the skills that are most critical for communications professionals given where things seem to be trending. | MORE »

Comments Off

avatar

Adopting the ‘Public Relations as Publisher’ Model

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one. | MORE »

Comments Off

avatar

Feel Me, Touch Me, Read Me: Print Remains Valuable

JCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool. | MORE »

Comments Off