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The ‘Duality Gap’ in Corporate Communications

Effective PR measurement can often be an elusive goal. The dual truths—that PR should contribute measurably to the business and yet lacks the confidence and often the resources to measure its effectiveness—make clarity of the PR function an elusive goal for many organizations. | MORE »

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Listen to Your Team and be Listened to

If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you. | MORE »

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Using Visuals in Content/Strategic Marketing

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences. | MORE »

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How to Make Your Quotes, Well, More Quotable

For news releases and other public relations materials, maybe the goal isn’t for your CEO’s quotes to end up in Bartlett’s but to make some of the clips in tomorrow’s news roundup. | MORE »

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The Week in PR

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret. | MORE »

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For PR, Vying for Attention is Becoming the New Currency

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity. | MORE »

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Confronting the Critics Online

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again? | MORE »

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Why People Abandon Your Social Platforms

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward. | MORE »

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Lessons Learned from the Kraft Heinz Press Release

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. | MORE »

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When the Conversation Gets Derailed

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly. | MORE »

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