freed up premium content
In order to innovate, PR pros need a much better appreciation for failure.
Public service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service.
While many PR pros and communicators landed salary increases last year, the percentage increases (for the most part) were nothing to write home about.
Long before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content.
No longer a “nice to have,” CSR programs have become de rigueur among brands and organizations of all stripes. PR News’ CSR Awards run the gamut, from Cause Branding to Environmental Stewardship to Social Good.
The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.
The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales.
By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work.