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The Holidays Create New Ways to Connect with Audiences

Using social channels to communicate more directly with customers—and prevent any possible PR dust-ups—is just one way that brands and organizations can leverage the holidays to get their essential brand message out.

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Exec Coaching Can Boost Productivity

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.

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How to Enhance PR Via Long-Term Planning

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.

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Live Wires

If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels.

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Case Study: Food Network Magazine Cooks Up Tasty Brand Extension

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia.

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PR Lessons for Dealing With a Protracted Crisis

When people are trying to sully your brand’s reputation without merit, keep a laser-like focus on the organization’s mission and vision.

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Talent Triage: Finding and Training Tomorrow’s CCOs

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers.

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When Companies Make Layoffs, PR Needs to Set the Tone

There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs.

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Wrestling With Corporate Storytelling

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators.

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How to Boost Budget for PR Measurement

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios.

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