Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.
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One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.
Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning.
Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators.
The pharma sector is losing its heroic mystique. An industry that pioneered vaccines against diseases endangering billions finds itself facing the ill-wind of public disdain. Regardless of whether some of the
[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of
As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of
The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every