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PR in 2016: Tumbling Silos and Heated Competition for Talent

December 14th, 2015 by

Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.

4 Insider Views of the Forces That Will Change Public Relations in 2016

December 14th, 2015 by

One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.

How the Gig Economy Will Affect Your PR Team in ’16

December 14th, 2015 by

Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning.

3 Tips for B2B Communicators to Build Stronger Customer Relationships

December 14th, 2015 by

Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators.

How Healthcare PR Can Keep Pace With a Rapidly Changing Sector

December 14th, 2015 by

The pharma sector is losing its heroic mystique. An industry that pioneered vaccines against diseases endangering billions finds itself facing the ill-wind of public disdain. Regardless of whether some of the

10 PR Trends for 2016, From Mobile Optimization to Blogger Outreach

December 14th, 2015 by

[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of

The Week in PR

December 14th, 2015 by

Eagle has Landed: Your brand can do many things correctly in a crisis and it still may end up having weeks like Chipotle experienced, which included a share price falling (down almost 30% over 4 months)

The Week in PR

December 7th, 2015 by

E. coli: While Chipotle dealt quickly and transparently with its E. coli crisis (PRN, Nov. 15), the stain remains. As of Nov. 29, there were 45 known cases of E. coli O26 in six states linked to Chipotle

11 Tips to Help You Prove PR Value in 2016 and Beyond

December 7th, 2015 by

As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of

How to Harness Influencers to Simplify and Improve Your Social Analytics

December 7th, 2015 by

The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every