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7 PR Lessons From the Largest Healthcare Data Breach in History

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely. | MORE »

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How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them. | MORE »

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Disney Parks’ Videos, Photos Lead Travel Brands on Social

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.  | MORE »

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How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

As communications pros we know that storytelling can be a powerful tool. | MORE »

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3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics. | MORE »

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The Week in PR

The Week in PR | MORE »

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How to Choose Your PR Dashboard

Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports? | MORE »

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Diversity in PR: Is the Emphasis on Research a Stalling Game Slowing Down Real Change?

In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.  | MORE »

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Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising | MORE »

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Crisis Management Tips Learned From the Ebola Outbreak in West Africa

While each situation is unique, the importance of effective communication in these instances isn’t.  | MORE »

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