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How to Write Effective Press Releases That Reporters Will Actually Read

The press release is far from dead. Yet some elements of writing an effective release have changed. | MORE »

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10 Tips to Increase Your Chance of Getting an Op-Ed or Letter Published

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people. | MORE »

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Week in PR

Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography | MORE »

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A 6-Step Foundational Approach to Reputation Management Strategy

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy. | MORE »

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Video Driving Increase in Social Sharing

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.  | MORE »

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Leading the Charge: 5 Steps to Get Salespeople on Board With PR

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool. | MORE »

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How to Find Business Value in Instagram With Minimal Financial Investments

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business. | MORE »

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Week in PR

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder? | MORE »

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How PR Can Take Ownership of Integrated Brand Communications

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR. | MORE »

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Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector? | MORE »

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