freed up premium content

shutterstock_531827029

How PR Can Play a Role in Training Employees to Be Brand Ambassadors

March 13th, 2017 by

Last year, I moved. That meant along with changes to my billing address, my favorite coffee shop and my go-to dog park, I also switched cable TV providers, sending me down a month-long rabbit hole of technician visits, troubleshooting phone calls and frustrations of every kind. The experience also resulted in the best PR I’ve ever received. It was due to just 1 employee who cared.

shutterstock_310500467

How a Random Comment Helped Starbucks Discover Its Next Storytelling Series

March 6th, 2017 by

How does one become a next-generation CCO? Answering that question is the idea behind The New CCO Podcast, a series of conversations between CCOs from the Arthur W. Page Society. An advance copy of the series’ first podcast was made available to PRNews Pro. Below are some of its highlights.

shutterstock_531827029

How Communicators Can Build Trust to Thrive in the Challenging Era Ahead

February 27th, 2017 by

Trust. To succeed at anything, we must earn trust and be accountable to demonstrate it to others, not just occasionally, but daily. No matter how the technology and job description of communications officers may change, our ability to create, build and maintain trust is the most important thing we do. As the world enters the fourth industrial revolution, we are embarking upon an era that fundamentally will change the way we live, work and communicate. Its scale and scope are unknown, but one thing is certain: We must take a thoughtful approach about how we manage communications to engender trust and preserve our organization’s reputation.

shutterstock_360102092

Blog On: 7 Tips to Start a Blog That Will Build Your Business

February 27th, 2017 by

Are you thinking about starting a blog at your company? You recognize the value it could provide your organization, but how do you make sure the time you invest in it is worthwhile? How do you know if you’re writing the right types of blog posts for your brand and its publics? Here are tips to build a blog that builds your brand.

Getting Better at Doing Good: How Aflac Transformed its CSR Program

February 20th, 2017 by

As someone old enough to remember the 1980s, I pondered a question while organizing my thoughts before putting figurative pen to paper to write this article: In our age of social media, would today’s youth be able to comprehend J.R. Ewing of the old Dallas series? (Hint: Think Billy the Kid in a board room, only less ethical.)

shutterstock_354697502

Instagram Insight for a Small Team: Find Three Photo Styles That Engage Your Audience

February 13th, 2017 by

You might think a small or a 1-person communications department would be unable to make use of Instagram to humanize its brand and raise awareness. Wrong, a pair of communicators who make use of user-generated content say. Here’s how they do it.

a_ov_rnc_trump_mashup_160722__872382.nbcnews-ux-1080-600

Report Card: How 9 Brands Handled Being in Trump’s Crosshairs on Twitter

January 23rd, 2017 by

Although Twitter has been around for a decade, never in its history have 140 characters had the power and influence they’ve enjoyed since Nov. 9. Sure, when the Pope began tweeting, it made headlines but it didn’t move markets the way @realdonaldtrump has in the last few months. One outlet estimated that one 140-character screed about Lockheed Martin cost the company $28 million per character.

shutterstock_375746188

What the Data Revolution Means for Brand Communicators

January 23rd, 2017 by

Fundamentally our profession is about people—understanding how they feel and behave, what they want and where their concerns and interests lie, and adapting the organization accordingly. It’s almost counterintuitive that cold, unfeeling data can help us engage more authentically and effectively with humans. But evidence literally is all around us.

shutterstock_285194564

Social Shake-Up Advisors See Facebook Live Dominating in 2017, Urge Authenticity in Videos

January 23rd, 2017 by

We gathered select members of PR News’ Social Shake-Up Conference board of advisors for a roundtable on social trends for PR News’ premium PR News Pro (and offered to you for free). We also asked about best practices for social storytelling, how to spend little and get a lot from social and how to surmount obstacles to social media in regulated industries, all topics related to sessions on the agenda for the Shake-Up (May 22-24 in Atlanta, socialshakeupshow.com).

shutterstock_548378866

Data, Fake News, Mobility, Recruitment & Retention Top of Mind for PR Pros in 2017

January 9th, 2017 by

At the end and start of the year we ask communications pros to prognosticate about the coming 12 months. In our last edition of 2016 we heard predictions from communicators about data security, authenticity and brand ambassadors. For this first edition of 2017 we offer part II of our predictions series. Happy New Year.