freed up premium content


avatar

Two-Way Communication Key to Get Millennials to Think Strategically

For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.  | MORE »

Leave a comment

avatar

How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills. | MORE »

Leave a comment

avatar

Larger Agencies Feel Financial Pain of Adding Skilled Labor to Staffs

Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News. | MORE »

Leave a comment

avatar

Create a Schedule to Make Your YouTube Channel Stand Out

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels. | MORE »

Leave a comment

avatar

How to Make Sure Visual Storytelling Stays Within the Law

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel. | MORE »

Leave a comment

avatar

Find Your Level of Discomfort and Force Yourself to Stretch

“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.” | MORE »

Leave a comment

avatar

How to Handle Demanding Clients

We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right? | MORE »

Leave a comment

avatar

The Week in PR, July 13 – July 20

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.
 | MORE »

Leave a comment

avatar

How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke. | MORE »

Leave a comment

avatar

The Week in PR, July 6- July 13

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings. | MORE »

Leave a comment