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The press release is far from dead. Yet some elements of writing an effective release have changed.
Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.
Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography
Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?
Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.
Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?