Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.
With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.
The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.
The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety …
NYC and Co. should send thank-you notes to some of the New Yorkers who are now disparaging Swift as a spokesperson for New York City.