Free Content

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

What The Martian Teaches Us About Employee Communications in a Crisis

February 29th, 2016 by

With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.

Why AVEs Persist as a Metric—and What to Do About It

February 29th, 2016 by

Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.

Data Shows Paid Posts Should Be Part of Your Multi-Step Social Media Effort

February 29th, 2016 by

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.

Ditching PPT: How to Give Great PR Presentations Without Slides

February 29th, 2016 by

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?

How to Make Your Team’s Brainstorming More Effective

February 29th, 2016 by

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.

youtube-for-android-lets-you-watch-videos-mostly-offline-updated--8bb4ae8a43

How to Use YouTube’s Proprietary Features to Build an Audience

February 17th, 2016 by

Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.

Kanye-Taylor

When Kanye and Taylor Swift Rule, What Happens to Your Message?

February 16th, 2016 by

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

crisis image

3 Foolproof Steps to Manage Any Social Media Crisis

February 16th, 2016 by

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

M-103122-6

Pierogies and Millennials Hook Up on Social Media—a Mini Case Study

February 12th, 2016 by

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.