Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.
With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.
Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.
Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?
PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.
Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.
There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?
It’s every company’s worst nightmare: Your business is in the news, and not for something good.
Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.