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Public relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR.
Real-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies.
While you can gush mentions about your brand until you are blue in the face, and Kim Kardashian can tweet about your brand until she breaks a nail, the two of you may cause awareness but lack the audience loyalty and trust to cause notable action.
Thursday Facebook will be holding a press event that is creating volumes of intrigue and speculation. TechCrunch reports that the social media giant may introduce video features for its photo-sharing product Instagram.
Forty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think.
Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.
Despite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million.
Here’s the first peek at Myspace’s $20 million ad campaign aimed at breathing life into the social media site. Could this be the year of Myspace redemption?
It’s been a long time coming. Facebook has officially added hashtags.
The line between branded and non-branded content continues to blur, whether you’re viewing a TNT-sponsored BuzzFeed list or a glowing profile on Scientology via The Atlantic. For Andrew Hanelly, SVP of strategy at McMurry/TMG, it all comes down to quality.
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