Inspire people to binge-watch your brand on Twitter with bite-size videos.
For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.
It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.
PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.
Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.