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Quality Videos Start With Sharp Listening Skills

Is your organization making its case using video? Do you have optimized video hitting all of the important points and telling your company story in a visually engaging way? | MORE »

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5 Questions Before Going From Agency to Solo

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process. | MORE »

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Periscope Pointers for Optimal Live Streaming

Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what’s happening at their organizations in a whole new way. | MORE »

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Writer, Teach Thyself

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […] | MORE »

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The Week in PR, June 22 – June 26

Lego said last week it plans to invest $150 million during the next 15 years to make its plastic building blocks in a more sustainable way. | MORE »

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3 Real-Time Communications Tactics From an Iconic Branding Moment

Ever since branded real-time social media posts started going viral, communicators have been on the lookout for the tweet that lays the golden egg. | MORE »

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6 Instagram Hashtag Recommendations for Brands

While much has changed on Instagram since its launch in 2005, one thing that has remained constant is the platform’s use of hashtags—the all-important connectors that allow brands to tell their stories, associate themselves with trends and monitor campaigns. | MORE »

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Radical PR Time Management Tracking—Skip the Admin Hours

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.  | MORE »

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How to Make Your PR Creative Sessions Productive

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine. | MORE »

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How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week. | MORE »

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