Featured


avatar

Tips for Stellar Email Pitches and Media Relations Success

Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle. | MORE »

6 Comments

avatar

Can’t Tell a Story in 6 Seconds? You’re Not Trying

Video is decidedly the most engaging content on the Web. With that in mind, there are many challenges and opportunities at stake for PR pros looking to leverage the medium. Tim Baker, vice president of digital strategy for MWW Group offers tips and tricks for the PR pro looking to master video content.  | MORE »

1 Comment

avatar

The Stylebook to Help PR Pros Create Their Own Writing Style

If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.  | MORE »

1 Comment

avatar

How to Avoid Talking to Yourself on Facebook

Morgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook. | MORE »

Comments Off

avatar

To Inject Storytelling in Business Communications, Read the Masters

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.  | MORE »

Comments Off

avatar

ABC’s of Content Marketing: Always Be Content-Optimizing

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson. | MORE »

1 Comment

avatar

‘Branded Content’ Means Nothing to Google—Relevant Content Is What It’s All About

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide. | MORE »

3 Comments

avatar

Tips for Communications Pros Doing Business in Africa

François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent. | MORE »

Comments Off

avatar

PR Expert Discusses the Highs and Lows of Sole Proprietorship

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency. | MORE »

Comments Off

avatar

An Appreciation: Jack Felton

PR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton. | MORE »

1 Comment