A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.
Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.
Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.
PR is about managing reputations and creating value through meaningful content. But has PR been marred by spin?
If you are a PR pro searching for strategies to achieve success for your brand, consider these trends as a way of achieving results.
The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.
PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.
From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team.
If you take the time to create a workplace that engages Millennials, they will succeed and, in turn, so will you.
Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.