Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.
The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.
Civilian organizations and corporate brands can learn helpful tips from military communications practices.
When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.
Four years ago, I was on the hunt for a PR internship that might lead to a full-time position. Now, I offer some tips for young professionals seeking their next employer.
In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.