Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.
You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.
The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.
Here are some tips in including SEO in the content-driven communications strategy of a company.
One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
Civilian organizations and corporate brands can learn helpful tips from military communications practices.
When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.
Four years ago, I was on the hunt for a PR internship that might lead to a full-time position. Now, I offer some tips for young professionals seeking their next employer.
In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.