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How to Shake Off Dusty Misconceptions: PR in Action

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign. | MORE »

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The Pillars of an Outstanding Communications Team

What elements really make a successful PR team click? To name just a few; metrics that connect PR programs to organizations, business goals, transparent internal messaging and a social media strategy with C-suite buy-in. | MORE »

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Getting to the Heart of the Matter on Instagram

They say a picture is worth a thousand words. Used correctly, photo-sharing site Instagram can be worth a lot more to brands constantly trying to cut through the clutter. | MORE »

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Storytelling Skills the Secret Ingredient in Coca-Cola’s Digital Formula

Ashley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape. | MORE »

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How to Make the Value Proposition in Content Work for the Brand and End-User

Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy. | MORE »

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Tips for Stellar Email Pitches and Media Relations Success

Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle. | MORE »

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Can’t Tell a Story in 6 Seconds? You’re Not Trying

Video is decidedly the most engaging content on the Web. With that in mind, there are many challenges and opportunities at stake for PR pros looking to leverage the medium. Tim Baker, vice president of digital strategy for MWW Group offers tips and tricks for the PR pro looking to master video content.  | MORE »

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The Stylebook to Help PR Pros Create Their Own Writing Style

If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.  | MORE »

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How to Avoid Talking to Yourself on Facebook

Morgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook. | MORE »

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To Inject Storytelling in Business Communications, Read the Masters

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.  | MORE »

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