PR Insider: 7 Ways to Turn Event Insights into Media Coverage

September 11th, 2014 by

Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.

PR Insider: 8 Tips for Effective Crisis Planning

September 8th, 2014 by

You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.

PR Insider: 7 Types of Content Reporters Want in a Press Release

September 5th, 2014 by

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.

PR Insider: PR is the new SEO

September 5th, 2014 by

Here are some tips in including SEO in the content-driven communications strategy of a company.

PR Insider: Media Tours for Your Clients

August 25th, 2014 by

One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.

PR Insider: Learning Effective Communications from Military Practices

August 18th, 2014 by

Civilian organizations and corporate brands can learn helpful tips from military communications practices.

PR Insider: How to Reach Reporters Outside the Newsroom

August 11th, 2014 by

When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.

PR Insider: The Do’s and Don’ts of Securing a PR Internship

August 4th, 2014 by

Four years ago, I was on the hunt for a PR internship that might lead to a full-time position. Now, I offer some tips for young professionals seeking their next employer.

PR Insider: Relevance – The Key to a Successful PR Campaign

July 31st, 2014 by

In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.

PR Insider: Media Training – What You Need to Know and When

July 28th, 2014 by

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.