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PR Insider: Planning a Home Run PR Campaign for Wild Card Clients

October 27th, 2014 by

A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.

PR Insider: 5 Tips for Giving a Great Interview

October 20th, 2014 by

There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.

William Mills Increases Awareness with Content Distribution

October 15th, 2014 by

Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.

PR Insider: Corporate Communications and Civilian Safety

October 14th, 2014 by

There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.

PR Insider: More Fans Than Plans

October 6th, 2014 by

You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out.

PR Insider: Face Time Matters

October 2nd, 2014 by

We’re constantly communicating with one another, but the balance has shifted to remote communication. Here’s a way to make the most of face-to-face interaction.

PR Insider: Navigating a Crisis in Public and Private Organizations

September 29th, 2014 by

Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.

PR Insider: The Intern Conundrum – To Pay or Not to Pay

September 22nd, 2014 by

When it comes to agencies hiring interns, the question that always comes up is: “To pay or not to pay.” Frankly, that should never be the question.

PR Insider: Building and Retaining an Agency Client Roster

September 18th, 2014 by

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.

PR Insider: Critical Questions To Ask When Planning PR Strategy

September 15th, 2014 by

Planning a proactive public relations strategy for your business can pay huge dividends. Here is a comprehensive list of things to think about when crafting that strategy.