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PR Insider: Ask the Right Questions During a PR RFP

It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.  | MORE »

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PR Insider: Success and the Wizard of Oz

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.” | MORE »

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PR Insider: Success and the Wizard of Oz

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.” | MORE »

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PR Insider: Internal Communications In Periods of Rapid Growth

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.  | MORE »

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PR Insider: Planning, Engaging and Improving for 2014

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.  | MORE »

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PR Insider: American Airlines Offers a Lesson in Social Media

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media. | MORE »

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PR Insider: The Changing Relationship Between Celebrities and Brands

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.  | MORE »

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PR News Announces Winners of 2013 PR People Awards

PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013. | MORE »

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PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option. | MORE »

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PR Insider: Five Ways to Lose a Client…and Win Them Back

Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business. | MORE »

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