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For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights. | MORE »

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Daily War Room Worked for Obama—and Will Work for Your PR Campaigns

PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals. | MORE »

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7 Key Communications Takeaways from Iron Man 3

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training. | MORE »

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Measurement is Sexy. Really

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.  | MORE »

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C.C. Chapman on the Measures of True Happiness

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.” | MORE »

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3 Questions for Measurement Hall of Fame Inductee Katie Paine

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards. | MORE »

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Making PR Decisions That Are Based on Data (Not Your Gut)

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy. | MORE »

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How to Implement a Newsroom Mentality

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.  | MORE »

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Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations. | MORE »

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Tackle Touchy Subjects Via Education

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first. | MORE »

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