If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.
How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.
What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.
Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?
Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.
How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.