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Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill …
Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger …
Winner: California Milk Advisory Board with Ketchum – Real Seals Mean Milk Money for Schools In California, the No. 1 dairy state, you’d expect local schools to serve local milk. But several suppliers to Southern …
PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews.
Winner: Grameen Foundation USA – JP Morgan Employee Volunteer ProgramJ.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate the …
While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy.
Winner: Toronto Hydro Corporation – Going Beyond CR Reporting: A Commitment to Stakeholders In the past, Toronto Hydro Corporation, the electric utility that serves customers within the greater Toronto area, had recognized corporate responsibility as …
The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.
Winner: The Ritz-Carlton — The Ritz-Carlton Community Footprints, @RitzCarltonCSR The Ritz-Carlton Hotel Company’s social responsibility program, Community Footprints, is part of the company culture and DNA. The goal of the @RitzCarltonCSR account is simple: it …
By forbidding lapel pins or accessories that display organized causes, charities may suffer.
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