PR Insider: Why Can’t We All Just Get Along?

December 15th, 2014 by

If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.

PR Insider: Why Emotion Matters in Brand Positioning – Part 2

December 8th, 2014 by

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.

PR Insider: PR’s Original Content Vehicle Deserves a New Conversation

December 4th, 2014 by

What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.

PR Insider: Is Uber’s Meteoric Rise Threatened?

December 4th, 2014 by

There are important lessons we can take away from a close look at the rise of Uber.

PR Insider: Why Emotion Matters in Brand Positioning – Part 1

December 1st, 2014 by

Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?

PR Insider: King Tipping

November 13th, 2014 by

Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.

PR Insider: Best Practices for Customer Support via Social Media

November 10th, 2014 by

Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.

PR Insider: Using Content to Stay in Front of Your Audience

November 4th, 2014 by

How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.

PR Insider: TV Is Still Important in Your PR Plan

November 3rd, 2014 by

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.

Eric Waters

PR Insider: Top 7 Myths in Public Relations

October 30th, 2014 by

The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.