How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.
What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.
There are important lessons we can take away from a close look at the rise of Uber.
Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?
Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.
Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.
How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.
Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.
The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.
A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.