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PR Insider: Squeezing Your 2015 PR Necessities into a Carry-on

February 3rd, 2015 by

The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.

PR Insider: How PR, Marketing & Sales Can Work Together

January 29th, 2015 by

PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.

PR Insider: Sticky Client Time and Money Issues

January 26th, 2015 by

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?

PR Insider: Corporate Communications in a Collaborative Economy

January 22nd, 2015 by

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.

PR Insider: It’s Time for PR People to Think Like Start-Up People

January 15th, 2015 by

Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.

PR Insider: The Lost Art of Reputation Management

January 12th, 2015 by

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.

PR Insider: Empowering Your Client in Three Simple Steps

January 8th, 2015 by

In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.

PR Insider: Leverage Digital Programs to Boost Your Company’s PR Success

January 5th, 2015 by

Gain a better understanding of how PR pros help build brands in the online space with this guide to help your company take its digital program to the next level. 



PR Insider: Will You Be Ready When the Ball Drops?

December 29th, 2014 by

Ringing in 2015 means one thing for sure: the only thing that remains the same is change. Is your organization ready? How will change be perceived by the public, employees, your investors or donors?

PR Insider: Choosing a Corporate Spokesperson

December 22nd, 2014 by

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.