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In this video, the Council of PR Firms avoids the talking-head approach that’s endemic to online videos targeting the business sector.
Cassel Kroll, VP of Media Strategy at Edelman Digital, has some sagely advice for PR pros about building online communities.
Chris Badaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.
Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The
Former journalist David Sommers explains that PR pros must add value to reporters via social media.
In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?
Speed kills, says Melissa Hurley, senior director of Affect PR.
Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves
After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.
While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy.
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