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PR Insider: In a Merger, It’s the Little (and Big) Things that Count

If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance. | MORE »

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PR Insider: How Social Are We Really?

Social media and digital advancements have impacted stakeholder engagement and customer relations, but don’t underestimate face-to-face interaction as part of the overall communications toolkit.  | MORE »

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PR Insider: Taming Twitter to Make it Work for You

Here are a few examples of how one can develop an effective and sustainable strategy for Twitter that reaches beyond the noise.  | MORE »

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PR Insider: What the UN and NGOs Can Learn from PR Pros

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations. | MORE »

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PR Insider: Five Transformational Trends Brands Need to Embrace in 2014

Research suggests that people are seeking brands that give them more control over their own lives and partner with them to improve the future.  | MORE »

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Clip Critique: ‘You Can’t Use That’ Oh, Yes, He Can

Jerry Doyle, principal of CommCore Consulting, deconstructs the PR elements of a video interview with the CEO. It’s not pretty.   In our second edition of Clip Critique, we see the CEO of RIM Inc., … | MORE »

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PR Insider: Taking Cues For Effective PR from the Parenting Handbook

Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect. | MORE »

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PR Insider: Ask the Right Questions During a PR RFP

It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.  | MORE »

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PR Insider: Success and the Wizard of Oz

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.” | MORE »

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PR Insider: Success and the Wizard of Oz

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.” | MORE »

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