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PR Insider: Don’t Be Stunted When Planning Programs

Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients. | MORE »

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PR Insider: Brand YOU – Balancing between Personal and Professional in Social Media

There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas. | MORE »

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PR Insider: 5 Steps for More Effective Nonprofit Communications

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.  | MORE »

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PR Insider: 6 Steps To Create a Comprehensive PR Plan

You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain. | MORE »

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PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.  | MORE »

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PR Insider: Tend To Your Own Brand Garden

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.  | MORE »

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PR Insider: How a Quick Trigger Can Kill Campaigns

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection. | MORE »

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PR Insider: Should We Rebrand PR Because of Spin?

PR is about managing reputations and creating value through meaningful content. But has PR been marred by spin? | MORE »

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PR Insider: 5 PR Trends Gaining Traction

If you are a PR pro searching for strategies to achieve success for your brand, consider these trends as a way of achieving results. | MORE »

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PR Insider: When It Comes to Pitching, Share the Wealth

The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.  | MORE »

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