No matter what new technology is hastily flung into the PR arena, writing remains one of the most basic skills of a PR professional.
influencer marketing is viewed as an essential component to any successful marketing plan. Brands and businesses of all sizes can get in on the action.
Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.
While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.
Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.
When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.
Anthem has done relatively well with its crisis response after it suffered the largest healthcare data breach to date. But only time will tell if it will fully recover. We can learn some valuable PR lessons from Anthem’s crisis communications approach following the attack.
Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.