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PR Insider: The Write Stuff – Why Writing Matters

March 16th, 2015 by

No matter what new technology is hastily flung into the PR arena, writing remains one of the most basic skills of a PR professional.

PR Insider: Influencer Marketing Is Essential to Building Your Business

March 12th, 2015 by

influencer marketing is viewed as an essential component to any successful marketing plan. Brands and businesses of all sizes can get in on the action.

PR Insider: 5 Reasons You Should Conduct a Client Survey

March 9th, 2015 by

Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.

PR Insider: Driving Influence With Earned Media Relations

March 5th, 2015 by

While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.

PR Insider: What Communicators Need to Know About Google+ Changes

March 2nd, 2015 by

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

PR Insider: 4 PR Tips to Pitch During Sweeps

February 26th, 2015 by

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.

PR Insider: Keeping the Message Focused in a Crisis

February 23rd, 2015 by

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.

Anthem’s Cyber Attack Demonstrates Dos and Don’ts of Crisis Communications

February 12th, 2015 by

Anthem has done relatively well with its crisis response after it suffered the largest healthcare data breach to date. But only time will tell if it will fully recover. We can learn some valuable PR lessons from Anthem’s crisis communications approach following the attack.

PR Insider: The First 48 of Crisis Communication

February 9th, 2015 by

The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.

PR Insider: The Skill Every Communicator Needs in 2015

February 5th, 2015 by

Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.