One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
Civilian organizations and corporate brands can learn helpful tips from military communications practices.
When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.
Four years ago, I was on the hunt for a PR internship that might lead to a full-time position. Now, I offer some tips for young professionals seeking their next employer.
In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.
The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.
Companies that take time to employ certain strategies increase their chances of bouncing back from highly publicized litigation and winning back the public.