Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?
Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.
Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.
How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.
Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.
The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.
A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.
There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.
Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.
There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.