PR Insider: Handling Communications During a Product Recall

May 4th, 2015 by

Preparation is crucial in communicating with the public, the media, and employees about a product recall.


PR Insider: Making Contacts in the Newspaper Newsroom

April 27th, 2015 by

Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with.


PR Insider: Making Facebook Work for PR

April 23rd, 2015 by

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.


PR Insider: Keeping It Short and Simple With the Media

April 20th, 2015 by

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”


PR Insider: 5 Lessons For the C-Suite from ‘Mad Men’

April 14th, 2015 by

“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age.


PR Insider: The Business Case for PR

April 6th, 2015 by

By better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR.

PR Insider: Staying Connected While Disconnecting

April 2nd, 2015 by

Working remotely isn’t a new concept, but for a culture that already has a habit of foregoing vacation days, is it possible to ever leave work behind?

PR Insider: Making Contacts in the TV Newsroom

March 30th, 2015 by

Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.

PR Insider: The Write Stuff – Telling the Story

March 23rd, 2015 by

Whether writing a press release, an annual plan, or just a simple pitch – you’re always simply telling a story.

PR Insider: Why Your Company Must Clarify and Simplify

March 19th, 2015 by

Clarifying your communications will help your business stay on track, and it will help your customers to connect with your business to a greater degree.