While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.
During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.
When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.
Anthem has done relatively well with its crisis response after it suffered the largest healthcare data breach to date. But only time will tell if it will fully recover. We can learn some valuable PR lessons from Anthem’s crisis communications approach following the attack.
The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.
Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.
PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.
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