Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
A New York Times article should serve as a wake-up call to an industry already under intense scrutiny.
Understand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.
If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.
PR execs need to step up their efforts to mix and match myriad digital media tools.
Here are six tips to supercharge your online search presence in the New Year.
A New York Times interactive article could be a new plateau for how to tell stories via digital media.
The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.
Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.
In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.