90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning.
Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.
And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.
Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.