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When Your Best Impression is Your Worst: Metrics Beyond the Obvious

January 7th, 2013 by

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Lance Armstrong and an Apology: Too Little, Too Late?

January 7th, 2013 by

With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?

PR News Announces CSR Awards Finalists

January 7th, 2013 by

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.

Smartphones Always on for Gen Y—Even in Bed

January 7th, 2013 by

90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning.

Can Avis Put Some PR Zip Behind Zipcar?

January 4th, 2013 by

After buying the car sharing company for $500 million, Avis communicators will play a big role in taking the Zipcar brand to the next level.

Shareable Social Content Moves to the Engagement Forefront

January 4th, 2013 by

Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.

PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs

January 4th, 2013 by

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.

The 2012 PR Yearbook [Infographic]

January 3rd, 2013 by

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.

PR News Names Matthew Schwartz as Group Editor 

January 3rd, 2013 by

Access Intelligence’s growing PR News Group adds journalist Matthew Schwartz to its editorial team

8 Tips for Communicating During Times of Change

January 3rd, 2013 by

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.