71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.
#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
After buying Al Gore’s Current TV channel for $500 million, the controversial news network must convince the U.S. public that it’s worth watching.
2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.
PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.