What did the airline learn from United’s guitar-breaking lessons four years ago? Not enough.
For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued
In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.
To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.
It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?
Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.
More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.
Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.
71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.