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Editor’s Pick: Video of the Week (1/10)

January 14th, 2013 by

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

January 14th, 2013 by

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

Twitter 2.0: Move Past Reactive Mode and Into Proactive Storytelling

January 14th, 2013 by

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

Tip Sheet: Unplug or Remain a Slave to the ‘Latest News’

January 14th, 2013 by

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

Accentuate the Visual: Pics Have Greater Impact on Facebook

January 14th, 2013 by

According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued

Herbalife Locked in IR War of Words With Detractors

January 11th, 2013 by

It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?

In the Race Among PR Vehicles, Mobile Starting to Pull Ahead

January 11th, 2013 by

Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.

[Infographic] Social Media Remains a Corporate Blind Spot for Executives

January 11th, 2013 by

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.

Chart: Comparing the Most and Least Effective B2B Content Marketers

January 10th, 2013 by

71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.

Poll: Armstrong & Oprah

January 10th, 2013 by

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?