For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued
In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.
To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.
According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued
It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?
Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.
More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.
71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.