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Tip Sheet: Unplug or Remain a Slave to the ‘Latest News’

January 14th, 2013 by

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

Accentuate the Visual: Pics Have Greater Impact on Facebook

January 14th, 2013 by

According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued

Delta’s Smashed Guitar Crisis: Like Déja Vu All Over Again

January 14th, 2013 by

What did the airline learn from United’s guitar-breaking lessons four years ago? Not enough.

Editor’s Pick: Video of the Week (1/10)

January 14th, 2013 by

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

January 14th, 2013 by

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

In the Race Among PR Vehicles, Mobile Starting to Pull Ahead

January 11th, 2013 by

Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.

[Infographic] Social Media Remains a Corporate Blind Spot for Executives

January 11th, 2013 by

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.

Herbalife Locked in IR War of Words With Detractors

January 11th, 2013 by

It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?

Poll: Armstrong & Oprah

January 10th, 2013 by

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?

Teach Your Clients Well: 5 Ways PR Pros Must Think Like Teachers

January 10th, 2013 by

Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.