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BC Hydro’s PR Investment May Reap Powerful Rewards

February 8th, 2012 by

BC Hydro, a major electric utility company in British Columbia, seems to have learned from Netflix’s painful experience with raising rates and dealing with the ensuing consumer backlash. The utility is seeking to hire as… Continued

How to Make Your Social Media Policy Stick

February 8th, 2012 by

Matthew Deffebach [Editor’s note: This article is the third in a four-part series on social media. Previous articles are “Blocking Employee Use of Social Media? It’s Time to Rethink Why” and “Social Media Policy a… Continued